毕马威2025年 跨国企业中国展望 毕马威 创见不同·智启未来 kpmg.com/cn 2025年11月 | | | 目录 03 摘要 04 简介 05 增长与收入展望 09 投资展望 10 业务运营 15 税务合规 16 数字化与网络安全 © 2025 毕马威华振会计师事务所(特殊普通合伙) — 中国合伙制会计师事务所，毕马威企业咨询 (中国) 有限公司 — 中国有限责任公司，毕马威会计师事务所 — 澳门特别行政区合伙制事务所，及毕马威会计师事务所 — 香港特别行政区 合伙制事务所，均是与毕马威国际有限公司(英国私营担保有限公司)相关联的独立成员所全球组织中的成员。版权所有，不得转载。 2 毕马威2025年 跨国企业中国展望调查 摘要 税务合规 概要 简介 增长与收入展望 投资展望 业务运营 数字化与网络安全 摘要 短期问题与长期目标 在中国的跨国企业对未来前景相对乐观，他们已将战略重心从追求增长转向确保盈利，以保持市场份额，并顺利度过增长失速时期。 增长与收入：喜忧参半 跨国企业对中国中期经济前景的信心强于对全球经济前景的信心，但对2025年收入持谨慎态度。 | 67% 至少对其未来三到五年在中国的增长前 ...

12月25日，小鹏汽车发文宣布，今日，小鹏汽车与马来西亚大型制造业上市公司EPMB集团签署合作协 议，正式启动马来西亚的本地化生产项目。 小鹏汽车表示，这是继印尼、奥地利之后，小鹏在全球布局的第三个本地化生产项目。按计划，项目将 于2026年实现量产，旨在打造服务整个东盟右舵车市场的战略枢纽。 今年1-10月，小鹏汽车成功跻身马来西亚当地纯电品牌销量前六，超过一众汽车品牌；其中，小鹏X9 在9月拿下马来西亚高端电动MPV销量冠军，展现了小鹏汽车在当地的强劲竞争力。 "未来，小鹏汽车将进一步推动东南亚的本地化战略，为区域消费者提供更优质的产品与服务。" 责任编辑：李昂 12月25日，小鹏汽车发文宣布，今日，小鹏汽车与马来西亚大型制造业上市公司EPMB集团签署合作协 议，正式启动马来西亚的本地化生产项目。 小鹏汽车表示，这是继印尼、奥地利之后，小鹏在全球布局的第三个本地化生产项目。按计划，项目将 于2026年实现量产，旨在打造服务整个东盟右舵车市场的战略枢纽。 今年1-10月，小鹏汽车成功跻身马来西亚当地纯电品牌销量前六，超过一众汽车品牌；其中，小鹏X9 在9月拿下马来西亚高端电动MPV销量冠军，展现了小鹏汽车在 ...

今年前三季度，比亚迪在欧洲市场的销量达到8.08万辆，比去年同期增长了两倍多。 【文/观察者网 潘昱辰 编辑/高莘】据路透社报道，比亚迪欧洲区董事总经理玛丽亚·格拉齐亚·达维诺 (Maria Grazia Davino) 11月17日表示，为积极进军欧洲市场，比亚迪2026年底在欧洲的销售网络数量将 翻一番。 达维诺主要负责比亚迪在德语国家、东欧和斯堪的纳维亚半岛的业务。她在17日于法兰克福的一次活动 中表示，比亚迪需要与欧洲客户保持紧密联系适应竞争环境。 比亚迪欧洲区董事总经理达维诺 路透社 目前，比亚迪已经在欧洲29个市场开展业务。据达维诺透露，到2025年底，比亚迪将在欧洲拥有1000个 销售点，并在明年年底翻倍。 达维诺还表示，比亚迪对欧洲市场存在长期本地化战略。即将于2026年在匈牙利投产的工厂，是其在欧 洲大陆的第一家工厂。此外，比亚迪正计划在土耳其建立第二家工厂，并考虑在欧洲建立第三个生产基 地。而西班牙正成为第三工厂选址的领跑者。 "在欧洲这样的成熟地区进行本地化非常重要。它需要来自各层级的知识、奉献、投资和资源。"达维诺 表示。 本文系观察者网独家稿件，未经授权，不得转载。 ...

Core Insights - Casappa Shanghai, established in 2007, has become the East Asia headquarters for Casappa, highlighting its significant growth in alignment with China's overall development trajectory [2] - The company views China's industrial upgrade as a critical opportunity to enhance supply chain efficiency and technology, positioning itself as a partner for outstanding Chinese enterprises in their internationalization journey [2] - The local talent pool is deemed essential for success in the Chinese market, with the company emphasizing the importance of capturing customer needs and deepening localization strategies [2] Company Strategy - The general manager of Casappa Shanghai, Davide Bruschi, emphasizes the importance of the local business environment, culture, and talent in driving the company's success [2] - The rapid pace of development in China and intense market competition necessitate precise customer demand capture and continuous localization efforts [2] - Casappa expresses a commitment to continue investing in the Chinese market, particularly in the Pudong area, which is seen as a vital foundation for its success [2]

Core Insights - The article highlights the rapid international expansion of Cha Bai Dao, positioning it as one of the fastest-growing brands in the tea beverage industry since its official overseas launch in 2024 [3][4] - The company's strategy focuses on "precise sowing" and "deep cultivation," emphasizing a tailored approach to different markets rather than a one-size-fits-all strategy [13][21] Expansion Strategy - Cha Bai Dao's overseas journey began in South Korea, a choice that diverged from the common trend of entering Southeast Asia first, aiming for quicker localization [5][6] - Within two years, the brand has signed over 20 stores in South Korea, with plans to open 50 more by next year [6][9] - The company has also successfully opened its first store in France, achieving sales exceeding 1 million yuan in the first month [11][12] Market Adaptation - The brand's customer base in South Korea consists of over 70% local consumers, with a high repurchase rate of 45%, indicating successful localization efforts [9][10] - Cha Bai Dao employs a "one location, one strategy" approach, customizing its product offerings based on local preferences and market conditions [15][16] Product Innovation - The company has developed a three-tier product structure for international markets, including classic domestic favorites, differentiated products, and localized offerings tailored to specific regions [16][17] - The supply chain strategy combines local sourcing for fresh ingredients with established domestic supply chains for other materials, ensuring efficient operations [17][18] Long-term Vision - Cha Bai Dao aims for global brand and supply chain integration, aspiring to leverage experiences and influence across different international markets [23] - The company emphasizes the importance of educating consumers about Chinese tea culture as part of its long-term strategy for global brand establishment [22]

Core Insights - Casappa emphasizes the importance of deepening its presence in the Chinese market for sustainable growth, aligning its development trajectory with China's overall growth path [1][3] - The company views the rapid industrial upgrading in China as a significant opportunity to enhance its supply chain efficiency and technology [1][3] - Casappa's strategy includes localizing operations and decision-making processes to adapt to the fast-paced Chinese business environment [6][7] Investment and Growth - Casappa has invested over 200 million RMB in its Pudong factory, with a recent investment of approximately 30 million RMB for a high-precision machining center [7] - The company has transformed from a small production facility into a strategic production hub, now capable of producing a full range of products tailored for local customers [7][8] - Plans are in place to upgrade Casappa's Shanghai operations to serve as the Asia headquarters, expanding its reach to Southeast Asia and India by 2026 [8] Local Collaboration and Market Adaptation - Casappa collaborates closely with local suppliers to build a resilient and efficient supply chain, which is crucial for its operations [4][6] - The company focuses on co-designing and developing customized solutions with local clients to meet specific market demands [4][6] - The local talent pool in Shanghai, particularly in Pudong, is seen as a key factor in the company's success, providing both technical expertise and management capabilities [6][8] Business Environment and Cultural Insights - The fast-paced nature of the Chinese business environment is highlighted as a key attraction for multinational companies [6] - The government plays a critical role in shaping industrial strategies and policies, which companies must understand to succeed in the local market [6] - The adaptability and learning capabilities of local entrepreneurs and the workforce are noted as impressive attributes that contribute to a dynamic business culture [6]

Core Insights - Roche will showcase over 40 products and innovative solutions at the upcoming China International Import Expo, marking its eighth consecutive participation [1][2] - The company will present more than ten products set to launch in China, covering major diseases such as Alzheimer's, Parkinson's, hypertension, and metabolic diseases [2] - Roche is investing 2.04 billion yuan in a new biopharmaceutical production base in Shanghai, which will focus on local production of its innovative ophthalmic drug, Lucentis [1][2] Company Strategy - Roche's participation in the Import Expo serves as a strategic platform for deepening dialogue with the government and partners, facilitating the transformation of global innovative drugs into marketable products in China [2] - The new production base in Shanghai is a key milestone in Roche's localization strategy, being the first facility in China to produce large molecule biopharmaceuticals locally [2] - The continuous improvement of China's business environment and innovation ecosystem is seen as a fertile ground for foreign enterprises like Roche to thrive [2]

Core Insights - The article highlights the structural differentiation in China's electric passenger vehicle exports, with a significant increase in export value and volume in September 2025, indicating strong resilience in the global market despite a slight decline in import reliance [1][4]. Export Performance - In September 2025, China's electric passenger vehicle exports reached $6.302 billion, a year-on-year increase of 46.91%, with cumulative exports from January to September amounting to $47.388 billion, up 32.01% year-on-year [4][6]. - The total export volume for the first nine months was 2.6012 million units, reflecting a year-on-year growth of 55.15%, with the growth momentum continuing to strengthen [4][24]. Market Segmentation - The passenger car segment showed a significant "price for volume" strategy, with export volume reaching 343,900 units in September, a 69.40% increase year-on-year, while the average price decreased by 13.74% to $17,426.80 [2][6]. - In contrast, the bus segment experienced a "volume and price increase," with exports rising by 25.59% to 1,335 units, and the average price increased by 30.90% to $230,755.15 [8][24]. Regional Export Dynamics - Shanghai led the export with $10.247 billion, followed by Jiangsu at $6.046 billion, which saw a remarkable growth of 139.83%, and Anhui at $4.816 billion, with a growth of 255.96% [9][11]. - The top ten provinces accounted for 85.83% of the total electric passenger vehicle exports, indicating a solid dominance of leading regions [9]. Global Market Trends - The export destinations for China's electric passenger vehicles included Belgium ($5.037 billion, down 11.28%), the UK ($4.432 billion, up 32.70%), and the UAE ($2.955 billion, up 85.21%) [17]. - Emerging markets, particularly in South America and Africa, showed explosive growth, with South America experiencing a 242.34% increase in exports, highlighting the demand for electric vehicles in these regions [23][24]. Localization and Strategic Developments - The article notes the acceleration of localization strategies, with several companies establishing local production facilities in key markets, such as Geely's electric vehicle factory in Malaysia and BYD's plans for local production in Europe [24][25]. - Companies are adapting to regional trade policies, with some facing tariff increases while others are expanding their market presence through local partnerships and production [25][26].

Core Viewpoint - The current trend of Chinese automotive companies going global is not only a sign of industry upgrade but also a focal point for capital market attention, with companies that can sustain overseas expansion and penetrate high-barrier markets expected to enjoy higher valuation levels [1][4]. Summary by Sections Export Performance - In the first three quarters of this year, China's automotive export volume reached 4.95 million units, a year-on-year increase of 14.8%. In September alone, the export volume was 652,000 units, up 21% year-on-year, indicating strong momentum [1]. - Chery's export performance stands out, with a single-month export of 137,624 units in September, a year-on-year increase of 26.2%, setting a new record. From January to September, Chery exported a total of 936,428 units, up 12.9% year-on-year [1][5]. Market Positioning - Chery leads the industry with an export volume that is double that of the second-ranked company, showcasing its strong scale effect. The models Chery exported, such as the Tiggo 7 and Tiggo 5X, consistently ranked among the top two in September [5][6]. - Chery has maintained its position as the top exporter of passenger cars in China for 22 consecutive years, achieving significant milestones such as the first Chinese brand to export over 5 million units cumulatively [8][9]. Growth Logic - Chery's success in overseas markets is attributed to its dual strategy of "technology defining standards" and "localization reconstructing ecosystems." The company has established a robust technological foundation through its "Yaoguang 2025" strategy, which includes five core technology matrices [11][12]. - Chery's global expansion is supported by eight R&D centers worldwide, allowing for localized product adaptations to meet regional market demands [11][12]. Financial Performance - Chery's overseas revenue has shown a consistent upward trend, with revenues of 30.39 billion yuan, 77.06 billion yuan, 100.90 billion yuan, and 26.29 billion yuan from 2022 to the first quarter of 2025, representing 32.8%, 47.2%, 37.4%, and 38.5% of total revenue respectively [10]. - The company plans to establish 45 sales outlets in Europe by the end of 2025, expanding to 100 by 2026, which will further solidify its market presence and revenue growth [17][18]. Investment Potential - Chery is transitioning from an "export champion" to a "global industrial ecosystem builder," which is expected to release significant value for investors. The company's focus on high-value markets like Europe positions it for quality growth [17][18]. - Chery's current PE TTM is 10.10, which is considered undervalued in the context of the recent automotive sector pullback. The company is expected to achieve revenues of 269.90 billion yuan and a net profit of 14.33 billion yuan in 2024, indicating a robust operational style [18][19]. Conclusion - Chery's impressive export achievements are the result of over two decades of commitment to globalization, technology development, and localization. This case serves as a benchmark for the global competitiveness of Chinese automotive brands, emphasizing the importance of solid technological foundations and sustainable global strategies [22].

Core Insights - The article highlights the transformation of Transsion Holdings from exporting smartphones to providing comprehensive digital solutions in emerging markets, reflecting a strategic shift from product export to ecosystem building [2][7]. Group 1: Market Opportunity - Transsion identified a significant opportunity in the African market, characterized by a large, young population and a growing demand for mobile communication [3]. - The company developed specific features tailored to local needs, such as deep skin tone photography and multi-language support, which allowed it to capture structural opportunities in Africa's digitalization process [3][4]. Group 2: Localization Strategy - Transsion's localization strategy includes establishing training academies and production bases in countries like Nigeria and Ethiopia, which enhances local employment and skill development [5][6]. - The ISMARTU factory in Bangladesh represents a significant investment of approximately $22 million, creating over 2,000 local jobs and improving local manufacturing standards [6]. Group 3: Ecosystem Development - Transsion is building a digital ecosystem that integrates smart devices and mobile internet services, moving beyond mere product sales to create a comprehensive service platform [7][8]. - The company has developed various software services, including Boomplay and Phoenix, which have over 10 million active users, showcasing its commitment to a robust digital service framework [7][8]. Group 4: AI Integration - Transsion is integrating AI services tailored to local languages in Africa and South Asia, enhancing the functionality of its diverse product range, including smartphones and wearables [8]. - This integration aims to create a sustainable development model that supports local market growth while advancing Transsion's global presence [8].