Core Insights - The report highlights the transformation of search logic and operational strategies across five major platforms: Taobao, JD.com, Pinduoduo, Douyin, and Xiaohongshu, emphasizing the shift from traditional "shelf e-commerce" to content-driven platforms [1][2] Group 1: Platform Analysis - Taobao emphasizes a "paid leads to free" search spiral model, facing challenges with declining search traffic [1] - JD.com remains search-centric but lacks sensitivity to content, with search accounting for about 70% of its traffic [1][2] - Pinduoduo has evolved from a "people find goods" model to a search-dominant platform [1] - Xiaohongshu utilizes the KFS methodology (KOL + Search + Information Flow) to reach high-value demographics [1] - Douyin has introduced a unique "search after viewing" model, converting short video content directly into search behavior, significantly shortening the conversion path [1] Group 2: Search Lifecycle and Strategy - The report introduces the concept that "search permeates the entire product lifecycle," suggesting that insights from search trends can inform marketing strategies at different stages: introduction, growth, and maturity [2] - Cross-platform collaboration is emerging as a trend, enabling the integration of content and product searches to aggregate traffic [2] - Practical case studies illustrate how search has evolved from a mere traffic tool to a strategic asset, showcasing successful implementations by various brands [2]