近两日，"饿了么骑手换成淘宝闪购新工服"的话题讨论度颇高。有媒体报道，上海外卖员从10月开始已 经更换了工作服，从原来的蓝色工作服改为橙色+黑色的工作服。 新浪科技讯 11月6日下午消息，淘宝闪购今日表示，通过以旧换新活动向城市骑士发放新装备，免费发 放覆盖100万活跃稳定骑士，其他有需求的骑士可享受优惠置换。 责任编辑：宋雅芳 ...

Core Viewpoint - The article discusses the controversy surrounding the new uniforms for Ele.me delivery riders, which are perceived as "walking billboards" due to the numerous logos printed on them, and the requirement for riders to purchase them at their own expense [3][4]. Group 1: Uniform Policy - Ele.me has introduced a uniform exchange program where riders can trade in their old uniforms for new ones, with different eligibility criteria based on rider categories and tenure [4]. - Direct delivery riders can receive a free set of new uniforms, while other categories like preferred and crowd-sourced riders can exchange their old blue uniforms for new ones based on their purchase history [4]. - Crowd-sourced riders have varying eligibility for free exchanges or discounts depending on their tier [4]. Group 2: Brand Collaboration - The new uniforms are part of the "City Knight·Orange Intent Program," launched by over 20 brands under Alibaba and Ant Group, aimed at providing support and incentives for delivery riders [3].