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广货行天下|阳山淮山从“深山土特产”到“湾区金名片”
Nan Fang Nong Cun Bao· 2026-01-30 01:33
Core Viewpoint - Yangshan's specialty product, Huai Shan, has transformed from a "mountain product" to a "Bay Area gold card," showcasing its quality and market potential in the Guangdong-Hong Kong-Macao Greater Bay Area [10][11][90]. Group 1: Product Quality and Recognition - Yangshan Huai Shan has gained recognition as a national geographical indication product and has received multiple awards, including "Guangdong People's Favorite Specialty" and "National Green Food A-Level Product" [9][10][39]. - The current planting area of Yangshan Huai Shan is over 6,140 acres, with an annual output of 13,000 tons and a total output value of nearly 270 million yuan, making it a crucial support for the county's economy and rural revitalization [12][15][16]. Group 2: Agricultural Practices and Innovations - Yangshan emphasizes quality as the foundation for its brand, implementing eco-friendly planting techniques to enhance the growth environment, resulting in a 20% increase in the size of Huai Shan [30][31]. - The introduction of a standardized management model among cooperative farmers ensures that every Huai Shan meets high market standards [31][56]. Group 3: Market Expansion and Sales Strategies - The annual external sales of Yangshan Huai Shan reach 20 million pounds, with sales exceeding 80 million yuan, primarily targeting the Greater Bay Area market [65]. - The establishment of a local company to facilitate production and sales connections, along with embracing e-commerce and diverse marketing strategies, has significantly broadened sales channels [63][64]. Group 4: Future Development and Strategic Goals - Yangshan aims to continue leveraging the "Guangdong Goods Going Global" initiative to enhance the brand's recognition and market value, focusing on stabilizing planting areas and optimizing regional layouts [88][90]. - The integration of planting, processing, research, and tourism into a "Huai Shan+" economy is expected to promote deep integration of primary, secondary, and tertiary industries, positioning Huai Shan as a key player in rural revitalization [89][90].