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广货行天下|阳山淮山从“深山土特产”到“湾区金名片”
Nan Fang Nong Cun Bao· 2026-01-30 01:33
Core Viewpoint - Yangshan's specialty product, Huai Shan, has transformed from a "mountain product" to a "Bay Area gold card," showcasing its quality and market potential in the Guangdong-Hong Kong-Macao Greater Bay Area [10][11][90]. Group 1: Product Quality and Recognition - Yangshan Huai Shan has gained recognition as a national geographical indication product and has received multiple awards, including "Guangdong People's Favorite Specialty" and "National Green Food A-Level Product" [9][10][39]. - The current planting area of Yangshan Huai Shan is over 6,140 acres, with an annual output of 13,000 tons and a total output value of nearly 270 million yuan, making it a crucial support for the county's economy and rural revitalization [12][15][16]. Group 2: Agricultural Practices and Innovations - Yangshan emphasizes quality as the foundation for its brand, implementing eco-friendly planting techniques to enhance the growth environment, resulting in a 20% increase in the size of Huai Shan [30][31]. - The introduction of a standardized management model among cooperative farmers ensures that every Huai Shan meets high market standards [31][56]. Group 3: Market Expansion and Sales Strategies - The annual external sales of Yangshan Huai Shan reach 20 million pounds, with sales exceeding 80 million yuan, primarily targeting the Greater Bay Area market [65]. - The establishment of a local company to facilitate production and sales connections, along with embracing e-commerce and diverse marketing strategies, has significantly broadened sales channels [63][64]. Group 4: Future Development and Strategic Goals - Yangshan aims to continue leveraging the "Guangdong Goods Going Global" initiative to enhance the brand's recognition and market value, focusing on stabilizing planting areas and optimizing regional layouts [88][90]. - The integration of planting, processing, research, and tourism into a "Huai Shan+" economy is expected to promote deep integration of primary, secondary, and tertiary industries, positioning Huai Shan as a key player in rural revitalization [89][90].
“菜小西”出圈、风机“起舞”、灵芝“生金”……看阳山产业“变形记”
Nan Fang Nong Cun Bao· 2025-09-17 10:50
Core Viewpoint - The "Hundred Million Project" in Yangshan County is driving significant industrial development, leveraging local resources to create a diversified industrial structure that promotes modern agriculture, ecological tourism, and green energy [1][4]. Agricultural Development - Yangshan County has seen continuous growth in agricultural output, driven by the "Hundred Million Project" which emphasizes land, supply chains, entities, and branding to scale and integrate agricultural development [4][7]. - The county has successfully established a demonstration base for dryland water spinach, with over 800 acres, contributing to local income through various revenue streams [4][7]. - Key agricultural products include Qingyuan (Yangshan) chicken with an annual output of 17.03 million birds and a value of approximately 1.304 billion yuan, and Yangshan water spinach with a planting area of 18,000 acres and a value of 1.35 billion yuan [7][11]. Forestry and Ecological Economy - Yangshan has implemented a high-quality development action plan for the under-forest economy, utilizing its 4.025 million acres of forest land and achieving a 9.17% year-on-year increase in forest land management rights transfer [15][18]. - The total output value of forestry in the county reached 656 million yuan, marking a 28.9% increase, with a focus on diverse under-forest industries such as medicinal mushrooms and tea [21][22]. Cultural and Tourism Integration - Yangshan is rich in cultural heritage and ecological tourism resources, recognized as a "National Forest Tourism Demonstration County" [23][31]. - The county is developing cultural IP around Han Yu, hosting cultural events and integrating intangible cultural heritage into tourism, enhancing visitor experiences [23][31]. Green Energy Initiatives - Yangshan is recognized as a "National Green Energy Demonstration County," with significant wind and solar resources, and has initiated multiple wind and solar projects [39][43]. - The county's wind power projects are expected to generate 120 million kWh of green electricity annually, reducing carbon emissions by 128,000 tons [43][49]. - A strategic cooperation agreement with China Energy Construction Southwest Institute aims to invest 2 billion yuan in renewable energy projects, including distributed solar and wind power [44][46]. Diverse Industrial Development - Yangshan is focusing on activating traditional industries while nurturing emerging ones, with significant growth in sectors like dryland water spinach and silk rice [50][51]. - The county is also promoting integrated development through initiatives like the "Lingzhi Chicken" demonstration base and the "flower economy," enhancing local tourism and agricultural synergy [55][58].