Core Viewpoint - The rapid expansion of theme parks in China, particularly in the Yangtze River Delta and Greater Bay Area, is driven by the growing "park economy," with the market expected to reach 110 billion yuan by 2028 [3][4][11]. Group 1: Market Dynamics - The theme park economy in China is projected to approach 60 billion yuan in 2023, with significant growth anticipated in the coming years [3][4]. - Over 10 new theme parks have made progress in the Yangtze River Delta and Greater Bay Area this year, indicating a competitive landscape [3][4]. - The Yangtze River Delta has the highest number of theme parks in China, with 36 large parks receiving 47.37 million visitors in 2023, leading the nation in both park quantity and visitor numbers [9][10]. Group 2: Competitive Landscape - International top-tier IPs like LEGO, Harry Potter, and Peppa Pig are increasingly choosing to establish parks in the Yangtze River Delta, reflecting the region's economic and cultural advantages [9][10]. - The Greater Bay Area's theme park market is primarily dominated by local brands, with 9 large parks and 21.78 million visitors in 2023, indicating a different competitive strategy compared to the Yangtze River Delta [11]. - Local brands in the Greater Bay Area, such as Fantawild and Happy Valley, leverage their geographical advantages and established customer bases to maintain competitiveness [11]. Group 3: Pricing Strategies - Theme park ticket prices are showing a polarization trend, with international brands like LEGO charging higher prices (e.g., 1,399 yuan for an annual pass) compared to local brands like Happy Valley, which offers passes for around 499 yuan [14][15]. - Despite the lower prices, local brands are also increasing ticket prices in response to market dynamics, indicating a shift in pricing strategies [16][17]. - The overall visitor numbers for large theme parks in China reached 130.14 million in 2023, with a revenue increase of 97.86%, showcasing the market's vitality under varying pricing strategies [17]. Group 4: Future Trends - The integration of international IPs with local cultural elements is expected to capture more market share, combining global and local themes to attract both domestic and international visitors [12]. - Continuous innovation and project updates are essential for theme parks to avoid visitor fatigue and enhance repeat visitation [18].

Group 1 - The Shenzhen Legoland Resort is a key tourism project in Dapeng New District, with a total investment of 69.45 billion yuan and a planned area of 583,400 square meters [3] - Currently, 57 out of 81 individual buildings are under construction, with 38 already topped out, including the largest building, "Legoland Creative World," which has completed its roof panel installation [1] - The project aims to integrate local history, culture, and ecological elements, providing interactive experiences for families while emphasizing sustainable development throughout its construction and operation [3] Group 2 - Dapeng New District is focused on high-quality tourism development, aiming to create a world-class international tourism resort, with the Legoland Resort being a cornerstone project [2] - Merlin Entertainments Group is committed to accelerating the construction of the Legoland Resort, which is expected to attract nearly 20 million visitors annually, enhancing its appeal [2] - The surrounding infrastructure, including transportation and accommodation, is also being rapidly developed, with over 20 supporting projects underway [1]

Group 1 - The Shenzhen Lego Resort is the largest Lego theme park in the world, with 57 out of 81 buildings under construction, and 38 of those have been topped off [1] - The total investment for the Shenzhen Lego Resort is 6.945 billion yuan, and it covers an area of 583,400 square meters [1] - The project aims to integrate local Chinese history, culture, and ecological elements, providing interactive experiences for families while emphasizing sustainable development [1] Group 2 - The Dapeng New District has actively supported the acceleration of the Shenzhen Lego Resort's construction by introducing state-owned enterprises as strategic investment partners [2] - Over 20 supporting infrastructure projects, including railways, highways, hotels, and parks, are also under construction, with a total investment reaching 30 billion yuan [2] - Key infrastructure projects, such as the new Dapeng station and the New Sea Avenue, are progressing well, with successful completion of major construction milestones [2]