Core Insights - The 15th National Games is set to be the largest and longest in history, co-hosted by Guangdong, Hong Kong, and Macau, attracting nationwide attention [1] - The event is expected to significantly boost local consumption, with various commercial venues positioned to capitalize on the influx of visitors [1] Group 1: Venue Highlights - Shenzhen Shenye Shangcheng is a key participant in the new sports consumption model, located near the Shenzhen Sports Center, with an annual foot traffic exceeding 40 million [2][4] - Shenzhen Duyun Tiandi, a "super comprehensive city," will host major events and has already attracted significant traffic with high-profile concerts and sports events [8][10] - Shenzhen Qianhai Yifang City, located near the Bao'an Sports Center, is expected to benefit from the event through various promotional activities and a strong brand matrix [15][17] Group 2: Commercial Strategies - Shenzhen Shenye Shangcheng employs a "park + commercial" model, integrating natural experiences with retail, and hosts nearly 300 events annually to enhance consumer engagement [6][7] - Shenzhen Duyun Tiandi focuses on non-standard commercial solutions, creating diverse thematic spaces to attract visitors and enhance the shopping experience [10][12] - Qianhai Yifang City leverages a multi-dimensional brand matrix and creative space design to attract a wide range of consumers, particularly during the National Games [17][18] Group 3: Event-Driven Marketing - Various venues are planning themed events and activities to coincide with the National Games, enhancing the overall consumer experience and driving foot traffic [7][19] - The integration of cultural and sporting events aims to create a vibrant atmosphere that encourages spending and engagement from visitors [7][23] - The upcoming National Games is expected to generate significant promotional opportunities for local businesses, with initiatives like "ticket root economy" to stimulate consumption [15][17] Group 4: Future Prospects - The National Games is anticipated to create lasting impacts on local economies, with venues like Shenzhen New Sports Center and Guangzhou Baiyun Five No. T5 MALL preparing to enhance their offerings [24][32] - The focus on experiential retail and community engagement is expected to redefine consumer interactions in the region, particularly among younger demographics [26][35] - The event will serve as a catalyst for ongoing development and innovation in commercial spaces, aligning with broader trends in consumer behavior and preferences [41][42]