Core Insights - The event "Wanda Special Night" is a key activity of the 2025 (6th) Hebei Sports Consumption Season, promoting both sports participation and consumer engagement [1][10] - The event aims to activate the night economy in the city while promoting the concept of "New Sports, New Life" through interactive experiences [1][10] Event Highlights - The event commenced with a dynamic fitness class, attracting over 150 fitness enthusiasts and media representatives [3][10] - More than 20 brands participated, offering exclusive discounts, with some promotions reaching nearly 50% off, valid until August 31 [3][5] Discounts and Offers - Sports equipment discounts included 59% off on new products from Hongxing Erke, and significant savings on children's apparel from Jordan [5] - Food and beverage discounts featured items like a signature watermelon ice for 12.9 yuan, and various tea brands offering up to 8.8% off [6] Leisure and Lifestyle Promotions - The event also included lifestyle discounts, such as 150 yuan off on jewelry repairs and various promotions on home goods and entertainment [7] - Fitness services were offered at low prices, including a 9.9 yuan trial class and 30% off summer training courses [8] Overall Impact - The "Wanda Special Night" created a consumption chain linking sports activities with shopping, enhancing the synergy between exercise and consumer spending [10] - The Hebei Sports Consumption Season has introduced over 782 promotional measures across more than 300 sports enterprises, focusing on benefiting the public [10]

Core Viewpoint - The collaboration between New City Holdings and the Jiangsu Super League (苏超) aims to enhance cultural identity and stimulate regional consumption through sports events, positioning the company's shopping centers as key venues for fan engagement and community activities [2][3][4]. Group 1: Company Strategy - New City Holdings has integrated its shopping centers, specifically the 46 Wuyue Plazas across 13 cities in Jiangsu, into the local sports culture by becoming the official partner of the Jiangsu Super League [3][5]. - The company has developed a comprehensive marketing strategy that includes immersive fan experiences, such as live viewing areas and various consumer engagement activities, to enhance the shopping experience during the league [4][6]. - New City Holdings emphasizes a "five-sided management philosophy" that focuses on creating emotional connections between commercial spaces and urban culture, aiming to provide consumers with joy through offline shopping experiences [5][6]. Group 2: Market Impact - The partnership with the Jiangsu Super League has led to a significant increase in foot traffic and consumer engagement at Wuyue Plazas, showcasing the effectiveness of blending sports with commercial activities [3][4]. - The company has launched five major series of activities to cater to fan needs, including live viewing zones and promotional offers, thereby creating a one-stop experience for consumers [4][5]. - New City Holdings has also aligned its initiatives with local government policies, enhancing its brand image and social responsibility by actively participating in cultural events and community engagement [5][6].

Group 1 - The 2025 Jiangsu Super League (referred to as 'Su Super League') has become a significant cultural and commercial event, transcending its role as a mere sports competition [1] - New City Holdings (601155.SH) has actively engaged in the integration of culture, commerce, tourism, and sports, leveraging the rising popularity of the Su Super League to enhance consumer participation [1][2] - The company has organized a series of promotional activities under the theme "Wuyue Loves Jiangsu," transforming its marketing strategy to become an official partner of the Su Super League [1][2] Group 2 - New City Holdings has established a network of 46 Wuyue Plazas across 13 cities in Jiangsu, which serve as venues for various consumer activities linked to the Su Super League [2][3] - The company has implemented a unified action plan across its Wuyue Plazas, providing services such as free parking, viewing refreshments, and support materials for fans [2][3] - During the weekend of July 5-6, New City Holdings organized 62 high-definition event broadcasts, attracting 12,000 fans, significantly exceeding initial registration numbers [3] Group 3 - The integration of sports and commerce has activated urban consumption, with Wuyue Plazas conducting localized promotional activities that reflect regional characteristics [3][4] - New City Holdings has collaborated with local governments to align commercial services with public policies, enhancing the overall effectiveness of their initiatives [4][5] - The company has reported a double-digit increase in average daily sales and foot traffic during the promotional period, indicating a strong boost to the local economy [5][6] Group 4 - New City Holdings aims to achieve a commercial operating revenue target of 14 billion yuan by the end of 2024, with plans to open five new Wuyue Plazas [6] - The collaboration with the Su Super League represents a breakthrough in the company's commercial operations, creating new consumer engagement scenarios [6] - The company is committed to continuing its efforts in integrating urban culture with commercial development, contributing to the economic growth of the regions it serves [6]

Core Insights - In May 2025, the opening of nearly 50 centralized commercial projects was driven by the "May Day" Golden Week, marking the highest number of openings in the same period over the past three years [1][2] - The total commercial building area of these projects exceeded 3.68 million square meters, with a month-on-month increase of 4.5 times in quantity and 3.8 times in area compared to April 2025 [2] - The opening wave included innovative projects in urban renewal, "cultural tourism+" commercial spaces, "sports+" commercial spaces, and themed shopping malls, showcasing various creative elements [1][14] Group 1: Opening Statistics - A total of 49 centralized commercial projects opened in May 2025, with 25 projects opening on May 1 alone, accounting for over half of the month's total [2] - The number of new openings in May 2025 increased by 13.95% in quantity and 16.76% in area compared to May 2024 [2] - The distribution of new openings was concentrated in high-tier cities, with first-tier, quasi-first-tier, and second-tier cities accounting for 64% of the total openings [5][10] Group 2: Leading Cities and Projects - Beijing ranked first in the number of new openings with four projects, followed by Guangzhou with three [5] - Notable projects included the Nanjing Xuanwu China Merchants Garden City and the first Joy City in Jiangxi, among others [10][12] Group 3: Dominance of Chain Management Enterprises - Chain management enterprises played a significant role in the new openings, with nearly 30 projects managed by major players like China Resources, Wanda, Longfor, and JD MALL [10][11] - JD MALL accelerated its expansion with multiple openings in cities including Nanjing, Chengdu, and Beijing [10] Group 4: Urban Renewal and Cultural Integration - Seven urban renewal projects opened in May, primarily in first-tier cities, focusing on integrating local cultural DNA into commercial spaces [15][16] - Projects like Beijing Zhonghai Dajixiang and Guangzhou Huatingfang exemplified the trend of preserving historical elements while modernizing commercial offerings [15][19] Group 5: "Cultural Tourism+" and "Sports+" Trends - "Cultural tourism+" commercial spaces are evolving, with projects like Ningbo Qianwan Shengshi Li and Guangzhou Huatingfang emphasizing local culture and immersive experiences [24][25] - The "sports+" commercial trend is gaining traction, with projects like Nanjing Zijin Zhongai Li and Shenyang Global Port Dynamic City focusing on sports-themed environments [29][30] Group 6: 24-Hour Social Spaces - The concept of "24-hour social spaces" is emerging, with projects like Xiamen Hemei Tiandi and Lhasa Wangfujing Shopping Center catering to round-the-clock consumer needs [38][40] - These spaces aim to enhance night economy activities, providing diverse entertainment and dining options [40][41] Group 7: Thematic Shopping Malls - The rise of "two-dimensional" themed shopping malls is evident, with projects like Nanchang Yintai and Dalian Olympic Electronic City transforming existing spaces into vibrant cultural hubs [42] - These projects focus on attracting younger demographics through innovative themes and experiences [42]