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三线荣光与影视赋能正在重塑攀枝花西区发展新格局
Zhong Guo Jing Ji Wang· 2025-09-10 12:44
红砖房、席棚子、老厂房,高家坪片区的每一寸土地都回荡着跨越半个世纪的"青春呐喊"。这里曾 是计划拆除的棚改区,如今却逆袭为网红打卡地,成为攀枝花西区转型发展的生动注脚。 工业打底,文旅绣花:从"工业锈带"到"人文秀带" 西区作为攀枝花三线建设的核心区域,曾诞生全市第一座厂矿和商场,留下了大量工业遗存。"不 想爹不想妈,不出铁不回家"的豪迈誓言,曾经回荡在这片热土的上空。 随着经济转型和城市发展,这些工业遗存一度面临拆除的命运。然而,西区选择了保护性开发, 让"工业记忆"成为城市转型的"文化基石"。 电视剧《火红年华》以十九冶、攀钢等企业为原型,讲述1965年起建设者在弄弄坪"住席棚、汗洗 脸"的奋斗史诗。该剧收视率曾位列全国年度前十,观影超5亿人次,为西区文旅融合发展提供了绝佳契 机。 攀枝花市西区,这个曾经因三线建设而辉煌的土地,正通过影视IP赋能、场景再造与业态融合,探 索出一条独具特色的文旅融合发展之路。从《火红年华》到《少年黄大年》,从工业遗存到研学基地, 西区正在重塑属于自己的"火红年华"新格局。 《火红年华》剧照 剧组拍摄后,西区对高家坪片区进行抢救性保护,完整保留指挥部、食堂等场景,并开发"干打 ...
抓住毕业游走热的文旅机遇
Jing Ji Ri Bao· 2025-06-30 22:10
Group 1 - The tourism market is experiencing a surge in consumption driven by recent college graduations, with June showing nearly a 40% decrease in average flight and hotel prices compared to peak summer rates, attracting many students to travel early [1] - The rise of graduation trips reflects a shift in the behavior and values of the new generation of consumers, who exhibit strong autonomy in decision-making and prioritize high cost-performance for in-depth exploration trips [1] - Popular destinations like Hangzhou and Xi'an are seeing significant increases in visitor numbers due to events and themed attractions, indicating a trend towards experiential travel [1] Group 2 - There is a need to develop themed travel products that cater to the interests of Generation Z, focusing on cultural recognition and self-expression through unique experiences like music festivals and immersive cultural tours [2] - Policies such as "exam certificate discounts" should be expanded to cover the entire travel experience, integrating various services to enhance value and attract a broader youth demographic [2] - The tourism industry should implement smart management practices to handle peak travel times effectively, including real-time monitoring and emergency response systems to ensure visitor safety and satisfaction [3] Group 3 - Long-term strategies should focus on integrating public spaces with tourism experiences, creating a youth-friendly cultural atmosphere that encourages educational and enriching travel opportunities [3]