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抓住毕业游走热的文旅机遇
Jing Ji Ri Bao· 2025-06-30 22:10
Group 1 - The tourism market is experiencing a surge in consumption driven by recent college graduations, with June showing nearly a 40% decrease in average flight and hotel prices compared to peak summer rates, attracting many students to travel early [1] - The rise of graduation trips reflects a shift in the behavior and values of the new generation of consumers, who exhibit strong autonomy in decision-making and prioritize high cost-performance for in-depth exploration trips [1] - Popular destinations like Hangzhou and Xi'an are seeing significant increases in visitor numbers due to events and themed attractions, indicating a trend towards experiential travel [1] Group 2 - There is a need to develop themed travel products that cater to the interests of Generation Z, focusing on cultural recognition and self-expression through unique experiences like music festivals and immersive cultural tours [2] - Policies such as "exam certificate discounts" should be expanded to cover the entire travel experience, integrating various services to enhance value and attract a broader youth demographic [2] - The tourism industry should implement smart management practices to handle peak travel times effectively, including real-time monitoring and emergency response systems to ensure visitor safety and satisfaction [3] Group 3 - Long-term strategies should focus on integrating public spaces with tourism experiences, creating a youth-friendly cultural atmosphere that encourages educational and enriching travel opportunities [3]