Core Insights - The overseas market presents significant opportunities for tea brands, with many brands actively expanding their presence internationally, including notable players like Mixue Ice City and Heytea [1][5] - However, entering new markets comes with unique challenges, including high operational costs, supply chain issues, and cultural differences [2][4][21] Market Expansion - As of September 2025, over 45 tea brands have opened nearly 15,000 stores overseas, with Mixue Ice City planning to reach 4,733 stores by June 2025 and Heytea surpassing 100 overseas locations [1] - Sweetlala has shown impressive performance with over 8,000 signed stores globally, including more than 200 overseas, particularly in Indonesia [5] Operational Challenges - High costs are a significant barrier, with the average opening cost for a single store in the U.S. Bay Area reaching $1 million, including $600,000 for renovations and equipment [2] - Supply chain stability is a concern, as many materials still rely on domestic production, complicating logistics and cost management [2] Cultural and Regulatory Considerations - Brands face challenges related to complex regulations, diverse beliefs, and varying taste preferences in different markets, which test their adaptability and strategic patience [4][21] - Cultural differences can create hidden barriers, as seen in Indonesia where local management has diverse religious beliefs impacting team dynamics [5][18] Consumer Preferences - Overseas consumers exhibit different preferences, such as a greater inclination towards sweeter drinks and iced beverages compared to Chinese consumers [11][12] - The demand for local adaptation is crucial, as brands must align their offerings with local tastes and consumption habits to succeed [9][10] Strategic Recommendations - Companies should focus on localizing their teams and marketing strategies to better understand and cater to local consumer behavior [16][17] - A dual approach of maintaining brand standards while adapting to local preferences is essential for successful market entry [21][22]