Core Points - The first June 6th Sheep Culture Festival and the 80th anniversary of Shandong Wenhwa Winery will take place in Feixian in the summer of 2025, celebrating traditional culture and the winery's heritage [1][8] - The festival will feature a variety of cultural activities, including a grand sheep worship ceremony, traditional performances, and a large communal feast [5][12] Company Overview - Shandong Wenhwa Winery has a rich history of 80 years, becoming a prominent name in the Chinese liquor industry [8] - The winery is committed to preserving historical culture and will unveil a world-class wine museum during the anniversary celebration, showcasing the evolution of wine culture [8] Cultural Significance - The June 6th Sheep Culture is a unique cultural symbol in the Linyi region, deeply rooted in Confucian traditions, where families gather to share meals featuring sheep [3][14] - The festival aims to revive and elevate this cultural heritage through immersive experiences and traditional rituals [5][14] Event Highlights - The celebration will include a large-scale communal sheep feast, featuring traditional dishes and local specialties, emphasizing the cultural practice of eating sheep during the summer [12] - A non-heritage market will showcase traditional crafts and performances, allowing attendees to engage with the region's cultural heritage [12][14]

Core Viewpoint - The article highlights the upcoming launch of "Wenhe Dawang Old Sauce Wine," a strategic product from Wenhe Group, marking the company's 80th anniversary and showcasing its commitment to quality and heritage in the liquor industry [1][8]. Group 1: Product Details - "Wenhe Dawang Old Sauce Wine" is produced using base liquor sourced from the renowned Qionglai region, known for its favorable climate and water quality, essential for top-quality sauce liquor production [3]. - The base liquor undergoes the traditional "12987" sauce aroma process and is aged in ceramic jars for over 20 years, resulting in a rich, full-bodied flavor with a long-lasting aftertaste [3][6]. - The product emphasizes its unique selling points, including its rare old sauce liquor, elegant aroma, and smooth taste, positioning it for mid-to-high-end consumer markets [8][10]. Group 2: Quality Assurance - To ensure quality, the transportation of the liquor was conducted under strict temperature-controlled conditions, followed by comprehensive evaluations by a technical team led by the chief engineer of Wenhe Group [6]. - The evaluations confirmed that the liquor meets high-end industry standards, characterized by its clear yellow color, prominent sauce aroma, and rich, delicate flavor [6]. Group 3: Market Strategy - The launch of "Wenhe Dawang Old Sauce Wine" is part of Wenhe Group's broader strategy to enhance its brand and market presence, particularly in the Shandong liquor industry [8][10]. - The product is set to be officially launched in late June 2025, accompanied by a series of promotional events to strengthen its market influence [10][12].