Core Insights - The overlapping of the Dragon Boat Festival and Children's Day in 2025 has created a unique festive atmosphere, driving significant tourism activity across China [1] - The monitoring by the Technology Innovation Center indicates a robust growth in both cultural heritage and leisure travel during this holiday period [1] Group 1: 5A Scenic Areas - The top 50 5A scenic areas received a total of 11.12 million deep tourists, averaging 222,000 visitors per area, with daily averages of approximately 74,000 [2] - The data reflects a strong attraction of traditional scenic spots in the new era, with over 30% of these areas seeing a significant increase in short-distance travel [5][6] - The overall booking volume for surrounding travel during the Dragon Boat Festival increased by 23% year-on-year, indicating a steady growth in the market [6] Group 2: National Tourism Resorts - The 85 monitored national tourism resorts welcomed 9.30 million deep tourists, with the top 20 resorts receiving 5.03 million, marking an 11.7% increase compared to 2024 [7] - The average number of deep tourists per resort was 252,000, with a daily increase of 12% in the top 20 resorts [7] - A notable trend is the rise of personalized leisure travel, with a significant number of resorts attracting over 30% of short-distance visitors [11] Group 3: Provincial and City-Level Insights - Dragon Boat Festival activities, such as dragon boat races, have become significant cultural tourism events, enhancing local economies through food, crafts, and night-time activities [13] - The top 30 cities received 83.16 million external deep tourists, with an average of 2.77 million per city, reflecting a 5.8% increase from 2024 [13][15] - The top three cities for external deep tourist reception were Beijing, Guangzhou, and Chengdu [15] Group 4: International Tourism Trends - The predicted daily average of inbound and outbound travelers during the Dragon Boat Festival is expected to reach 2.15 million, a 12.2% increase from 2024 [17] - The top 20 cities for inbound deep tourists received 1.02 million visitors, with Shenzhen, Guangzhou, and Zhuhai being the most popular [17] - The diversification of inbound tourist sources, particularly from Latin America, indicates a strategic shift in China's tourism policy [22]