国庆中秋假期，全国餐饮店排队量同比增长超35%，其中10月4日达到高峰。美团餐饮团购线上订单量 显示，成都、重庆、北京等城市游客美食消费活跃，天津、宁波等城市异地用户贡献的餐饮堂食线上订 单量同比增幅均在50%以上。 2025年"超级黄金周"，深度体验、即时满足、线上增收，共同构成了假期消费的新特征。从城市到县 域，从餐饮到医疗，多元化的需求与供给相互促进，不仅激活了假日经济，也为全年消费市场的持续向 好注入动力。可以预见，随着消费需求的不断升级和平台服务的持续优化，未来文旅市场将呈现出更加 精细化、个性化、便捷化的发展态势。假期越来越"长"，线上平台也将持续发挥"余热"。 （编辑 张明富） 同时，更多"宝藏小城"走入公众视野，大城市周边县域目的地预订单量较去年同期增长51%，江苏东 台、浙江海宁、云南腾冲等目的地旅游消费预订单量同比提升超100%。 超长假期激活深度游需求，游客不再埋头赶景点，而是追求差异化体验。美团数据显示，国庆期间，服 务零售休闲玩乐类消费交易订单数环比9月增长76%，其中20岁至35岁人群消费占比达60%。 另一消费趋势是，"深度游"并不需要"重决策"。游客出行从"提前规划"转向"即时 ...

国庆和中秋叠加的超长假期落幕，相关数据显示，今年人们更喜欢深度游，也更愿意花钱了。 携程最新出炉的"2025国庆中秋双节旅游报告"显示，远途旅行与深度体验成为今年国庆中秋旅游主要趋 势，国内长途游订单占比较去年提升3个百分点，出境长线游也受到游客热捧，多个欧洲目的地订单翻 倍。 另外，飞猪平台数据显示，假期出行的客单价同比提升14.6%。消费提升背后游客结构也在改变，飞猪 平台上，95后预订人次占比最高，达到近四分之一。 与此同时，同程旅行、美团旅行等多个线上平台的消费数据显示，今年国庆中秋假期，国内旅游整体呈 现走更远、玩法多、品质更高的特征，其中味蕾游、赛事游、小团游等新玩法火热。 携程研究院高级研究员沈佳旎认为，这些变化背后反映旅游消费的核心转向"体验"，旅客不局限于"到 达"目的地，而是渴望"融入"。由表及里的需求变迁，正是中国旅游市场日趋成熟的证明之一。 "深度游"回归 双节叠加让时间更充裕，今年国庆中秋假期"深度游"比"特种兵式"旅游更受欢迎。 携程平台数据显示，长线深度游成为明显趋势。北京、成都、上海、西安、重庆、武汉、广州、青岛、 南京和杭州上榜国内热门长途游目的地TOP10。其中乌鲁木齐、呼 ...

今天（8日）虽然已是国庆中秋假期最后一天，但是游客游玩的热度不减。 这个假期，中国入境游持续升温，免签政策优化、数字化服务升级及特色文旅体验成为主要推动力。 据北京边检总站预测，北京首都、大兴两个空港口岸预计这个假期的出入境客流量将超过50万人次，首都国际机场口岸日均4.6万人次，同比上升18%。广 州白云机场口岸国庆假期出入境客流将超40万人次，同比增长约15%。海南美兰、凤凰空港口岸出入境人员将达到5.01万人次，较去年同期增长16.3%。 走得更远 外国游客开启"多城漫游"新玩法 记者在多地走访发现，今年国庆中秋假期，随着免签政策进一步便利化，加上国内强大的交通网络支撑，入境游也呈现出了新特点。外国游客不再局限 于"过境打卡"，而是开启"多城漫游"模式，用更长的停留时间、更丰富的行程规划，解锁中国旅行新玩法。 记者在上海豫园遇到了不少外国游客，其中几位美国游客这次的旅行计划是"畅游"中国。 美国游客：我们从北京出发，开车穿过几个不同的省份来到上海。我们甚至去了别人家，学会了怎么包饺子。我们还买了非常多东西，来的时候有四个手提 箱，走的时候有十个。 类似"多城漫游"的游客还有很多，在交通枢纽湖北武汉，记者 ...

央视网消息：10月8日虽然已是国庆中秋假期最后一天，但是游客游玩的热度不减。这个假期，中国入境游持续升温，免签政策优化、数 字化服务升级及特色文旅体验成为主要推动力。据北京边检总站预测，北京首都、大兴两个空港口岸预计这个假期的出入境客流量将超过50万 人次，首都国际机场口岸日均4.6万人次，同比上升18%。广州白云机场口岸国庆假期出入境客流将超40万人次，同比增长约15%。海南美兰、 凤凰空港口岸出入境人员将达到5.01万人次，较去年同期增长16.3%。 走得更远 外国游客开启"多城漫游"新玩法 记者在多地走访发现，今年国庆中秋假期，随着免签政策进一步便利化，加上国内强大的交通网络支撑，入境游也呈现出了新特点。外国 游客不再局限于"过境打卡"，而是开启"多城漫游"模式，用更长的停留时间、更丰富的行程规划，解锁中国旅行新玩法。 而在更远的新疆喀什，也能见到不少千里迢迢赶来的外国游客。新疆太大，他们只能感叹旅程时间太短。记者注意到，远程客源国游客是 跨城游的主力军。由于单程飞行时间普遍超过8小时，美国、俄罗斯、加拿大、澳大利亚等国家的游客更倾向于"一次来华、走得更远"，多次 乘坐高铁穿梭于不同城市，将北上广等大都 ...

赋能企业全球化 以下文章来源于霞光社 ，作者林杰 霞光社 . 来源丨霞光社 （ID： Globalinsights ） 作者丨 林杰 编辑丨刘景丰 剧馆里一天1000多场演出、随处可见穿汉服的洋面孔、凌晨一点的夜市依旧人声鼎沸，曾经只闻其 名的"神秘东方"，在这个国庆节正成为全球游客的打卡胜地。 "你好，中国！"意大利网红"无语哥"卡比·拉梅站在北京机场兴奋地对着镜头喊道。这位在TikTok上 拥有1.62亿粉丝的顶级网红，今年夏天首次开启他的中国之旅。 他把故宫、折扇艺术和潘家园市场收录进镜头，一群路过的高中生主动向他挥手微笑，这一刻被他形 容为"真切感受到自己是受欢迎的"。 意大利旅行博主马可，在他的Instagram上直播游览上海外滩的经历。"这里简直是未来城市！"他惊 叹道，"我从没想过中国的高铁会如此先进，手机支付如此方便，就连街边的煎饼果子摊都能用Apple Pay支付。" 每逢假期，总能看到不少金发碧眼的外国游客走在各大城市景点和街头……值得注意的是，这次国庆 中秋假期，外国游客不再只爱京沪，他们也爱小城。他们穿梭在河南开封万岁山武侠城、西安大唐不 夜城、济南趵突泉，穿着汉服，品尝地方美食，举着 ...

以下文章来源于霞光社 ，作者林杰 霞光社 . 赋能企业全球化 来源丨霞光社 作者｜林杰 编辑｜刘景丰 剧馆里一天1000多场演出、随处可见穿汉服的洋面孔、凌晨一点的夜市依旧人声鼎沸，曾经只闻其 名的"神秘东方"，在这个国庆节正成为全球游客的打卡胜地。 "你好，中国！"意大利网红"无语哥"卡比·拉梅站在北京机场兴奋地对着镜头喊道。这位在TikTok 上拥有1.62亿粉丝的顶级网红，今年夏天首次开启他的中国之旅。 这些视频没有惊天动地的事件，却收获了几百万点赞。 他把故宫、折扇艺术和潘家园市场收录进镜头，一群路过的高中生主动向他挥手微笑，这一刻被他 形容为"真切感受到自己是受欢迎的"。 意大利旅行博主马可，在他的Instagram上直播游览上海外滩的经历。"这里简直是未来城市！"他 惊叹道，"我从没想过中国的高铁会如此先进，手机支付如此方便，就连街边的煎饼果子摊都能用 Apple Pay支付。" 每逢假期，总能看到不少金发碧眼的外国游客走在各大城市景点和街头……值得注意的是，这次国 庆中秋假期，外国游客不再只爱京沪，他们也爱小城。他们穿梭在河南开封万岁山武侠城、西安大 唐不夜城、济南趵突泉，穿着汉服，品尝地方美食 ...

当国庆与中秋双节"相遇"，2025年下半年将迎来首个8天超长假期，再叠加高速免费政 策，"租车自驾"或将延续暑期热潮再度成为假期出行的"顶流"。 近日，神州租车发布2025国庆中秋自驾趋势报告，数据显示，自8月15日平台开放国庆租车预订以 来，租车预订量持续攀升，超四成用户提前一个月锁定行程、新能源车型订单激增、年轻群体主导出 行、新用户不断涌入……多项核心数据预示着"双节同庆、自驾游神州"的下半年自驾游出游最高峰即将 到来。 租车预订热度提前释放 租期更长、玩得更深入 今年国庆中秋双节叠加8天超长假期，"拼3休12"友好型拼假方案在社交平台上持续走热，租车市场 也在暑期自驾热后，迎来新一轮"预订期"。神州租车双节数据显示，自8月15日神州租车开放国庆预订 以来，平台订单量呈"阶梯式"攀升，提前30天以上预订的单量已占总量的40%以上，"早规划、早锁 定"成为用户共识。 随着假期的延长，用户出行需求也从"短途周边游"向"深度跨城游"加速延伸。神州租车数据显示， 用户平均租期进一步延长至5.2天，较往年平均水平提升明显；其中，8天以上的长租订单同比去年增长 超30%，长租期的选择，正让"一次假期、多段风景"的深 ...

Core Insights - Shenzhou Car Rental has reported a significant increase in car rental bookings for the upcoming Mid-Autumn Festival and National Day, with over 40% of users booking their trips more than a month in advance, indicating a strong trend towards early planning [1][2] - The average rental period has extended to 5.2 days, with long-term rentals (over 8 days) increasing by over 30% compared to last year, reflecting a shift in user preferences towards deeper travel experiences [1][2] Booking Trends - The top ten cities for National Day car rentals include Chengdu, Urumqi, Xining, Beijing, Hohhot, Harbin, Guangzhou, Guiyang, Shenzhen, and Haikou, with a notable interest in destinations known for autumn scenery and road trips [2] - Cross-city self-driving trips have become the mainstream choice, with popular routes such as Xining-Dunhuang and Haikou-Sanya leading in bookings, highlighting the demand for flexible travel options [2] User Demographics - The rental market is seeing a younger demographic, with nearly 40% of early bookers being new users and over 50% of users from the post-2000 and 1990 generations, indicating a shift towards a more youthful customer base [2] - There is a notable preference for new energy vehicles among younger users, with top models including BYD Song Pro, BYD Qin PLUS, and others, reflecting a growing interest in green travel and smart experiences [2] Company Overview - Shenzhou Car Rental operates a fleet of over 190,000 vehicles and has approximately 180 million registered users, with service points strategically located at airports, high-speed rail stations, and key business districts [3] - The company offers convenient services such as credit-free deposits and 24-hour self-service pick-up and return, ensuring a smooth process from booking to vehicle return [3]

Summary of Conference Call Notes Industry Overview - The conference call primarily discusses the **tourism industry** in China, focusing on domestic and outbound travel trends during the National Day holiday period [1][3][4]. Key Points and Arguments 1. **Optimistic Market Performance**: The tourism market during the National Day holiday is expected to perform well, continuing the positive trend from the summer, with capacity recovery reaching **94%** [1][3]. 2. **User Behavior Changes**: There is a significant shift in user behavior, with **65%** of travelers opting for deep travel and long-distance trips, indicating a diversification in travel methods [1][5]. 3. **Stable Pricing**: Domestic flight and hotel prices remained relatively stable during the holiday, with a slight year-on-year decline. Hotel supply increased by **15%** compared to previous quarters [1][6]. 4. **Peak Travel Trends**: The holiday's extension led to a more dispersed travel peak, with **30% to 35%** of users choosing to travel during off-peak times, extending the travel period from **September 29 to October 12** [4]. 5. **Increased Depth of Travel**: Outbound travel trends show a preference for deep exploration and self-driving tours, reflecting evolving user demands and preferences [1][7]. 6. **Hotel Market Growth**: The domestic hotel market is projected to grow by approximately **15%**, with varying performance across different destinations, particularly in regions known for autumn scenery [12]. 7. **Outbound Travel Popularity**: Popular outbound travel destinations include Japan, South Korea, Thailand, and Malaysia, with a notable increase in family and group travel [13][14]. 8. **Rising Customer Spending**: The average spending per outbound tourist is on the rise, driven by longer stays and increased group travel, with family trips accounting for about **50%** of the total [15]. 9. **OTA Market Competition**: The OTA market is experiencing competitive pressures from both established players and new entrants, with companies like JD.com and Meituan actively entering the travel sector [16][20]. 10. **Marketing Strategies**: The OTA industry plans to increase marketing budgets in Q4 to address competitive pressures and seasonal demand fluctuations, particularly in overseas markets [21]. Additional Important Insights - **Temporary Travel Plans**: An estimated **25% to 30%** of travelers are expected to make last-minute travel plans during the holiday, indicating a growing demand for flexible travel arrangements [10]. - **Hotel Pricing Trends**: The average daily room rate (ADR) has seen a narrowing decline, reflecting improved market confidence, with a current drop of about **3%** compared to earlier in the year [9]. - **Challenges for New Entrants**: JD.com faces challenges in the food delivery and hotel markets, struggling to achieve significant results despite initial efforts [17][19]. - **Marketing Adjustments**: The OTA industry is adjusting its marketing strategies to enhance competitiveness, particularly in response to aggressive moves by rivals like Fliggy [20][21].

Group 1 - The report by Muniu Homestay predicts that Nanjing, Qingdao, and Beijing are the most popular destinations for the upcoming Mid-Autumn Festival and National Day holidays [1] - University student homestay orders have increased by 18.7% year-on-year, with 47 small cities achieving a breakthrough in orders compared to the same period last year [1] - The trend of "travel first, then return home" is expected, with 22% of tourists planning to spend the Mid-Autumn Festival in homestays [1] Group 2 - Nanjing's orders for the holiday have surged by 68.6% year-on-year, driven by the ongoing popularity of the "Super League" [1] - Xi'an, Beijing, and Dalian have seen the fastest growth in average stay duration, with increases of 1.3 days, 0.96 days, and 0.9 days respectively, and all three cities have experienced over 30% growth in orders compared to last year [1] - 47 small cities, including Fuzhou and Baise, have achieved a breakthrough in orders, indicating a growing interest in unique small-town experiences [1] Group 3 - The report highlights that 3 days and 2 nights, as well as 4 days and 3 nights, are the most favored travel durations, accounting for 52% of bookings, with deep travel becoming a significant trend [1] - Tourists are expected to prefer staying in homestays from October 6 to 8 to avoid crowds, indicating a shift in travel behavior [1]