21世纪经济报道记者高江虹 北京报道 2026年元旦前一天，来自德国的游客Kara和Nate兴致盎然地打卡 上海多处跨年市集，一路逛吃选购、尽兴游玩，一番体验下来，两人由衷感慨："亚洲最佳跨年市集竟 然在中国上海"。 而千里之外的海南三亚，沙滩上满是前来度假的外国游客。海南自贸港全岛封关运作启动以来，三亚免 税消费市场持续火爆。三亚市商务局披露的数据显示，12月19日至21日，三亚免税品销售额接连三日突 破亿元大关，这份亮眼成绩中，也少不了外国游客的助力。 尤其是2024年底升级的 "240小时过境免签" 政策，让外国游客"说走就走" 的中国游成为现实。过境免 签政策升级后，入境旅游新流量加速汇聚。据国家移民管理局数据，2026年元旦假期期间，入境外国人 中，适用免签政策入境29.2万人次，较2025年同期增长35.8%。 从"China Travel"到"China Shopping"，政策红利直接激活的入境消费热潮，正为 "十五五" 规划建议中 "培育国际消费中心城市，拓展入境消费" 的发展蓝图，注入强劲动能。中国作为全球新兴超级旅游消 费目的地的形象愈发鲜明，万亿级市场增量空间正全面开启。 政策组合拳发 ...

来源：人民日报 免签政策持续放宽、智能通关更加快捷、离境退税全面优化……各项便利化举措的实施，让"中国游"热 度不断攀升。今年以来，多地口岸出入境客流与外籍旅客占比双升，外国游客出行半径从北京、上海等 大城市不断延伸，追求深度的文化体验，走进中国百姓生活。黑龙江黑河、广西桂林、湖南张家界等地 抓住机遇，因地制宜升级服务、优化细节，让外国朋友看见一个更加多元、温暖的中国。 黑龙江黑河—— 外国游客不仅想"看"，更想"理解" 黄昏，来自澳大利亚的摄影师卡梅伦在广西桂林兴坪古镇大河背村的江边架好相机。粉红色的晚霞铺满 天幕，远处渔舟泛起涟漪，江边炊烟袅袅。"白天来时这里是繁忙的航道，没想到此刻的景色如此震 撼！"定格下美景后，卡梅伦迫不及待地将照片发到社交媒体，网友纷纷留言询问"在哪儿""怎么 去"……随行导游、桂林市导游协会副会长关志远说："小众的点位、特殊的时间，同一条漓江也能看到 不一样的绝美景色。" 便捷的通关体验让俄罗斯游客赞不绝口 雪后的黑龙江黑河银装素裹，俄罗斯游客亚历山大·谢尔盖耶维奇刚入住酒店，便用翻译软件向前台询 问："哪里能吃到地道的锅包肉？"前台服务人员用俄语回应，并递上中俄双语美食地图。 ...

"Excuse me，从海口到这个武术村需要多久？" 近日，在2025中国国际旅游交易会（以下简称"旅交会"）现场，海南省屯昌县旅游和文化广电体育局副 局长钟静迎来了一波又一波的外国客商。让她印象深刻的是，外国朋友对宣传册上独具特色的深度游、 小众游景点颇有兴趣，详细咨询交通、行程等安排。 12月19日—21日，旅交会在海南海口举办，吸引了101个国家和地区的1000余名旅行商及代表参会，开 展多场线下洽谈。据介绍，旅交会今年首次落地海南，以"你好！中国"为主题，是海南自贸港启动全岛 封关后举办的首个高规格国际展会。 "便利"是本届旅交会的高频词。为了让外国游客"进得来"、"游得好"，一系列创新服务集中首发。 "不仅要吸引外国游客到中国旅游，更要让他们像本地人一样感受到生活的便利。"中国银联荷兰籍员工 弗雷德里克介绍，旅交会期间，中国银联正式发布"你好！中国"APP，为境外来华人士提供支付、出 行、生活、文旅一站式服务。此外，中国航信推出了"HiChina"应用，为外国游客语言翻译、机票预订 等提供帮助。 俄罗斯游客维卡·卡列尼娜说："绑定境外银行卡就能扫码点外卖，体验太棒了。"她在三亚还享受了"零 障碍"的 ...

Group 1 - The inbound tourist volume in traditional popular destinations like Beijing, Shanghai, and Chengdu has increased by over 90% this year, driven by the rising popularity of "cultural experience tours" and "in-depth travel" [1] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this ice season, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [3] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favorite among foreign tourists, with over 3,700 foreign visitors enjoying the local cuisine and cultural experiences since its opening on November 17 [5] Group 2 - In Zhejiang, Malaysian tourists have engaged with ancient civilization through AR glasses at the Liangzhu Museum, allowing them to interact with holographic artifacts, enhancing their cultural experience [7] - Approximately 590,000 foreign travelers have entered through Fujian ports this year, marking a 16.7% increase compared to the same period in 2024, with new "premium inbound routes" introduced to offer diverse and high-quality travel options [10]

Group 1 - The core viewpoint highlights a significant increase in inbound tourism to traditional destinations like Beijing, Shanghai, and Chengdu, with visitor numbers rising over 90% since 2025, driven by the popularity of "cultural experience tours" and "in-depth travel" [1] - Online travel platforms report a 13.58% year-on-year increase in bookings for domestic flights by non-Chinese passport holders, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [4] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favored choice among foreign tourists, with over 3,700 foreign visitors enjoying local cuisine and cultural experiences since the opening on November 17 [7] Group 2 - In Zhejiang, Malaysian tourists are experiencing interactive cultural exhibits at the Liangzhu Museum using AR glasses, allowing them to engage with holographic representations of ancient artifacts [11] - The latest statistics indicate that approximately 590,000 foreign travelers entered through Fujian port in 2025, marking a 16.7% increase compared to the same period in 2024, supported by new premium travel routes and a 240-hour visa-free transit policy [16]

Group 1 - The core viewpoint of the news is the introduction of new flexible and convenient tourism ticket products by the railway department, aimed at enhancing travel experiences for tourists [1] - The "Hainan Island Tour" ticket covers 26 stations along the high-speed rail, while the "Charming Xiangxi" ticket adds new stations to the existing route, and the "Qilu Tour" includes 19 major stations across 14 cities in Shandong Province [1] - The tourism tickets offer advantages such as "one purchase, multiple rides, valid for 15 days," allowing travelers to combine multiple segments flexibly and at a lower cost compared to purchasing individual tickets [1][2] Group 2 - The launch of tourism tickets aims to meet the diverse travel needs of the public and leverage the advantages of high-speed rail transport and rich regional cultural tourism resources [2] - The sales of the "Enjoy Shanghai-Nanjing-Hangzhou" ticket account for approximately 75% of the total sales of the newly introduced tourism tickets [1]

央视网消息：近日，铁路部门在海南、湖南、山东、长三角等多地推出新版旅游计次票产品，为旅客解 锁更加灵活、便捷的深度游新方式。 ...

天天IPO . 以下文章来源于天天IPO ，作者吴琼 投资界（PEdaily.cn）旗下，专注IPO动态 欢迎加入投资界读者群 崛起于大湾区。 作者 I 吴琼 投资界获悉，Kl o ok（客路）正式向美国证券交易委员会（SEC）递交招股书，拟在美国纽交所IPO上市。高盛、大摩、小摩、花旗等 联席承销。 这是一个崛起于大湾区的独角兽。时间回到2 014年，经历一次不太满意的旅行体验后，林照围、王志豪和熊小康三人在香港成立境外 旅游服务提供商Kl o ok客路，也在深圳设立技术总部。 不同与走马观花的旅游方式，Kl o o k从"目的地服务"切入深度游市场，具体方案是：在目的地集结一众知名人士与旅游体验专家，包 括探险家、杂志编辑、旅行作家、米芝莲星级大厨等，亲自筛选并核实特色旅游路线与活动体验，确保所有项目的质量及安全。 至今，Kl oo k集结了包括红杉中国在内 长长的 投资人队伍，共同奔赴IPO敲钟舞台。 三个人，缔造一个IPO Kl oo k的创业灵感，源于一次旅行体验。 三位创始人曾回忆这段往事：那是2013年在尼泊尔的一次旅行，他们把现金塞满背包，只为了支付一次徒步的费用——尽管当时在线 旅游业的发展 ...

Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival has led to a surge in travel and consumption, with diverse travel demands emerging from the extended holiday period [1][2] - Young consumers are shifting from quick sightseeing to seeking immersive experiences, with travel orders increasing by over 30% compared to the 2024 National Day holiday [1] - The trend of "deep travel" is characterized by spontaneous booking, with 58.3% of users preferring to book travel products on the same day [2] Travel and Consumption Trends - During the eight-day holiday, national cultural and tourism consumption saw significant growth, with a 16.8% year-on-year increase in per capita travel spending [1] - The demand for travel to lesser-known destinations has risen, with pre-order volumes for county-level destinations around major cities increasing by 51% year-on-year [1] - The number of orders for leisure and entertainment services surged by 76% compared to September, with consumers aged 20 to 35 accounting for 60% of the spending [1] Dining and Retail Insights - Restaurant queue lengths increased by over 35% year-on-year during the holiday, peaking on October 4 [2] - Online dining orders in cities like Chengdu, Chongqing, and Beijing were particularly active, with cities like Tianjin and Ningbo seeing a 50% increase in online dining orders from non-local users [2] - The evolving consumer behavior reflects a shift towards immediate satisfaction and diverse offerings, contributing to the overall growth of the holiday economy [2]

Core Insights - The recent National Day and Mid-Autumn Festival holiday has seen a significant shift towards deep travel experiences, with travelers willing to spend more on immersive activities [1][2][3] Group 1: Travel Trends - Long-distance travel and deep experiences have become the main trends during the holiday, with domestic long-distance travel orders increasing by 3 percentage points compared to last year [1] - Popular long-distance destinations include cities like Beijing, Chengdu, and Shanghai, with orders for places like Urumqi and Lhasa seeing nearly 30% growth [2] - The average spending per trip has risen by 14.6% on platforms like Fliggy, indicating a willingness to invest in travel experiences [1][6] Group 2: Demographic Shifts - The 95 post-90s generation has become the largest group of travelers, accounting for nearly a quarter of bookings, while the post-2005 generation is also showing significant growth in independent travel [6] - University students have increased their flight bookings by 63%, with international flight bookings rising by 110% [3] Group 3: Experience Over Sightseeing - Travelers are increasingly seeking emotional and experiential value from their trips, moving away from traditional sightseeing to local culinary and cultural experiences [3][5] - The search volume for "must-eat" and "must-do" lists has surged, with increases of 96% and 145% respectively since September [4][5] Group 4: Spending Behavior - Tourists are more inclined to spend on comfort and convenience, with significant growth in bookings for private car rentals and high-end travel options [5][6] - The trend of "paying for experiences" is evident, with travelers prioritizing emotional satisfaction and immersive experiences over mere sightseeing [6]