春节旅游收入破 70亿元！汕头成 全国"最热"之一 _南方+_南方 plus 2026年春节假 期，汕头用非遗 民俗点燃年味、 凭潮汕美食满足 味蕾、以全域联 动汇聚人气，成 为全国最热门目 的地之一。经大 数据测算，全市 累计接待游客约 715.55万人次， 旅游收入约 71.56亿元，文 旅表现大放异 彩，强势斩获新 春开门红！ "蓄力—爆发— 延续"，假期客 流涌动，日日有 高峰、天天有亮 点、不断创历 史。正月初二游 客接待量飙升至 164.18万人次， 创下汕头文旅史 上单日游客接待 量新高。正月初 三164.34万人次 再破峰值，客流 量狂飙再狂飙！ 据统计，春节假 期日均在汕游客 同比增长 24.38%。 一组组耀眼的数 据 一个个鲜活的场 景 拼组出汕头文旅 "流量"与"留 量"双丰收的热 闹图腾 跻身新春旅游顶 流 流量热度 转化 为消费热潮 11.75万人次， 同比增长 57.70%，创下单 日客流总量历史 新高。 来汕人数大幅上 涨，文旅热度持 续攀升，在"广 货行天下"品牌 带动效应下，主 题集市人头攒 动，消费市场全 面火爆，实 现"流量"向"销 量"的高效转 化。商圈消费成 为假日 ...

Core Insights - The winter tourism in Shenyang is experiencing a significant surge, with a 65% increase in bookings for flights, hotels, and attractions compared to the previous month, making it one of the top destinations in Northeast China [5] - The popularity of skiing in Shenyang is highlighted, with major ski resorts reporting over 100% increase in search and booking activity, indicating a strong demand for winter sports [5][10] - The evolution of tourist behavior shows a shift towards multi-day stays and combined experiences, with 40% of visitors opting for packages that include skiing along with other attractions [6][7] Market Trends - The flight routes from southern cities such as Shanghai, Hangzhou, and Shenzhen to Shenyang are among the most popular, indicating a trend of southern tourists traveling north for snow experiences [5] - Hotel bookings near ski resorts and popular attractions have increased by 42%, reflecting a growing interest in winter tourism accommodations [5] Consumer Behavior - Tourists are increasingly looking for diverse experiences beyond skiing, with a notable rise in interest for packages that combine skiing with hot springs, cultural sites, and museums [6][7] - The average length of stay for cross-province tourists has increased, indicating a trend towards deeper engagement with the local offerings [6] Industry Initiatives - Shenyang's ice and snow industry is focusing on both grassroots promotion and high-level events, with initiatives like the "Enjoy Ice and Snow" training camp aimed at increasing participation in winter sports [8] - The hosting of international competitions, such as the FIS Snowboard Cross World Cup, is enhancing the city's profile as a winter sports destination [9] Service Innovations - Ski resorts are enhancing customer experiences through innovative services, such as creating artificial snow and offering unique night skiing packages that include meals [10][11] - The introduction of family-friendly areas and special offerings for young professionals demonstrates a targeted approach to meet the needs of diverse visitor demographics [10][11] Conclusion - The combination of increased tourist interest, innovative service offerings, and strategic marketing initiatives is driving the growth of Shenyang's winter tourism sector, creating a vibrant and competitive market environment [11]

Core Insights - The domestic flight ticket bookings for the 2026 Spring Festival have exceeded 4.13 million, with a daily average increase of approximately 21% year-on-year, while outbound and inbound flight bookings have also shown growth [1] - The Chinese cultural tourism industry is innovating and diversifying to meet the varied and personalized consumption needs of different groups, thereby stimulating market potential and promoting sustainable development [1] - The 2026 Spring Festival holiday, lasting 9 days, is the longest in history, with travel agencies incorporating traditional New Year elements into their products to enhance the festive experience for travelers abroad [1] Domestic Travel Trends - A number of culturally rich "intangible cultural heritage small cities" have become popular among tourists, with significant year-on-year growth in hotel bookings during the holiday period [2] - Cities like Quanzhou, Huangshan, and Jingdezhen are highlighted for their unique cultural experiences, contributing to a deeper cultural immersion for family travelers [2] Outbound and Inbound Travel Dynamics - The combination of an extended holiday and favorable policies has led to a significant increase in both outbound and inbound travel during the Spring Festival, with outbound long-haul travel bookings up 60% and short-haul bookings up 160% year-on-year [3] - The domestic travel market has also seen a remarkable performance, with a 300% increase in travelers compared to the previous year [3] - There is a notable shift from traditional sightseeing to "in-depth" travel experiences, with small group and immersive experiences becoming mainstream [3] Thematic Travel Segments - The Spring Festival tourism market is characterized by two main themes: "escaping the cold" and "ice and snow" tourism [4] - Destinations like Hainan and Yunnan are attracting family tourists seeking warm climates, while northern destinations such as Harbin and Changbai Mountain remain popular for ice and snow activities [4] - The demand for family travel products that combine learning and leisure is increasing, with a clear market segmentation emerging among younger travelers seeking personalized experiences and those preferring comfort and convenience [4] Industry Evolution - The tourism industry is entering a new cycle driven by experience and quality enhancement, with tourists increasingly valuing emotional connections and cultural participation over traditional sightseeing [5] - The tourism sector is expected to become a rigid demand for cultural experiences and spiritual enjoyment among urban and rural residents in 2026 [5]

Core Insights - The article highlights the significant growth in China's inbound tourism market, driven by a series of policy enhancements, particularly the extension of the transit visa exemption to 240 hours, which has led to a substantial increase in foreign visitor numbers and spending [2][3][8] Policy Enhancements - The unified 240-hour transit visa exemption policy has been in effect since December 2024, resulting in 40.6 million foreign visitors by December 2025, a 27.2% increase year-on-year, with a 60.8% increase in those eligible for the exemption [2] - The expansion of the visa exemption list to include 11 additional countries since 2025 has further stimulated inbound tourism, spreading the consumption benefits to border regions [2][3] Inbound Consumption Trends - Hainan has emerged as a benchmark for inbound consumption, with a 59% year-on-year increase in inbound tourists from January to November 2025, particularly from European and American markets [3] - The shift in visitor behavior towards deeper travel experiences is evident, with over 60% of inbound travelers opting for multi-province tours, moving beyond traditional tourist hotspots [3][6] Tax Refund Policies - The optimization of the departure tax refund policy has seen a 285% increase in the number of foreign travelers utilizing the service, with a 98.8% increase in sales and tax refund amounts [5] - The introduction of "immediate refund" services has significantly enhanced the shopping experience for foreign tourists, with over 60% of tax refunds being reinvested into further consumption [5] Technological Integration - The integration of technology in tourism has transformed the consumer experience, with modern tools enhancing communication and engagement for foreign visitors [6][7] - The rise of cultural and experiential tourism is supported by improved payment systems and service upgrades, making it easier for foreign tourists to navigate and enjoy their experiences in China [6][7] Market Potential - China's inbound tourism currently contributes only 0.5% to GDP, indicating a vast potential for growth, estimated in the trillions, as the market continues to evolve [8][9] - The industry is witnessing a shift towards personalized travel experiences, with a notable increase in demand for customized travel packages, particularly among independent travelers [9][10] Strategic Industry Responses - Major travel companies, such as Ctrip, are positioning inbound tourism as a key growth area, with significant increases in bookings and the establishment of dedicated inbound tourism centers [8][9] - The trend towards individualized travel experiences is prompting a transformation in traditional tour operations, with a focus on niche markets and tailored offerings to meet diverse traveler preferences [9][10]

来源：人民日报 免签政策持续放宽、智能通关更加快捷、离境退税全面优化……各项便利化举措的实施，让"中国游"热 度不断攀升。今年以来，多地口岸出入境客流与外籍旅客占比双升，外国游客出行半径从北京、上海等 大城市不断延伸，追求深度的文化体验，走进中国百姓生活。黑龙江黑河、广西桂林、湖南张家界等地 抓住机遇，因地制宜升级服务、优化细节，让外国朋友看见一个更加多元、温暖的中国。 黑龙江黑河—— 外国游客不仅想"看"，更想"理解" 黄昏，来自澳大利亚的摄影师卡梅伦在广西桂林兴坪古镇大河背村的江边架好相机。粉红色的晚霞铺满 天幕，远处渔舟泛起涟漪，江边炊烟袅袅。"白天来时这里是繁忙的航道，没想到此刻的景色如此震 撼！"定格下美景后，卡梅伦迫不及待地将照片发到社交媒体，网友纷纷留言询问"在哪儿""怎么 去"……随行导游、桂林市导游协会副会长关志远说："小众的点位、特殊的时间，同一条漓江也能看到 不一样的绝美景色。" 便捷的通关体验让俄罗斯游客赞不绝口 雪后的黑龙江黑河银装素裹，俄罗斯游客亚历山大·谢尔盖耶维奇刚入住酒店，便用翻译软件向前台询 问："哪里能吃到地道的锅包肉？"前台服务人员用俄语回应，并递上中俄双语美食地图。 ...

Group 1 - The core theme of the 2025 China International Tourism Trade Fair (CITTF) is to enhance the convenience for foreign tourists visiting China, showcasing innovative services and applications to facilitate their travel experience [1][2] - The event attracted over 1,000 travel merchants and representatives from 101 countries and regions, marking the first high-profile international exhibition in Hainan since the establishment of the Hainan Free Trade Port [1][2] - The fair featured a "Sunshine Hainan Exhibition Area" of over 12,000 square meters, presenting diverse tourism products and thematic routes, such as "Urban Leisure and Aerospace Research" and "Rainforest Exploration and Ethnic Culture" [2] Group 2 - The CITTF serves as a bridge connecting China with the global tourism industry, highlighting the resilience and vitality of China's cultural and tourism market [3] - The event emphasizes the transformation of first-time visitors into repeat tourists, aiming to share new opportunities in tourism development with the world [3] - Thailand, as the guest country, showcased its cultural experiences and products, reinforcing Hainan's role as an important tourism gateway between China and ASEAN [2]

Group 1 - The inbound tourist volume in traditional popular destinations like Beijing, Shanghai, and Chengdu has increased by over 90% this year, driven by the rising popularity of "cultural experience tours" and "in-depth travel" [1] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this ice season, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [3] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favorite among foreign tourists, with over 3,700 foreign visitors enjoying the local cuisine and cultural experiences since its opening on November 17 [5] Group 2 - In Zhejiang, Malaysian tourists have engaged with ancient civilization through AR glasses at the Liangzhu Museum, allowing them to interact with holographic artifacts, enhancing their cultural experience [7] - Approximately 590,000 foreign travelers have entered through Fujian ports this year, marking a 16.7% increase compared to the same period in 2024, with new "premium inbound routes" introduced to offer diverse and high-quality travel options [10]

Group 1 - The core viewpoint highlights a significant increase in inbound tourism to traditional destinations like Beijing, Shanghai, and Chengdu, with visitor numbers rising over 90% since 2025, driven by the popularity of "cultural experience tours" and "in-depth travel" [1] - Online travel platforms report a 13.58% year-on-year increase in bookings for domestic flights by non-Chinese passport holders, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [4] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favored choice among foreign tourists, with over 3,700 foreign visitors enjoying local cuisine and cultural experiences since the opening on November 17 [7] Group 2 - In Zhejiang, Malaysian tourists are experiencing interactive cultural exhibits at the Liangzhu Museum using AR glasses, allowing them to engage with holographic representations of ancient artifacts [11] - The latest statistics indicate that approximately 590,000 foreign travelers entered through Fujian port in 2025, marking a 16.7% increase compared to the same period in 2024, supported by new premium travel routes and a 240-hour visa-free transit policy [16]

Group 1 - The core viewpoint of the news is the introduction of new flexible and convenient tourism ticket products by the railway department, aimed at enhancing travel experiences for tourists [1] - The "Hainan Island Tour" ticket covers 26 stations along the high-speed rail, while the "Charming Xiangxi" ticket adds new stations to the existing route, and the "Qilu Tour" includes 19 major stations across 14 cities in Shandong Province [1] - The tourism tickets offer advantages such as "one purchase, multiple rides, valid for 15 days," allowing travelers to combine multiple segments flexibly and at a lower cost compared to purchasing individual tickets [1][2] Group 2 - The launch of tourism tickets aims to meet the diverse travel needs of the public and leverage the advantages of high-speed rail transport and rich regional cultural tourism resources [2] - The sales of the "Enjoy Shanghai-Nanjing-Hangzhou" ticket account for approximately 75% of the total sales of the newly introduced tourism tickets [1]

央视网消息：近日，铁路部门在海南、湖南、山东、长三角等多地推出新版旅游计次票产品，为旅客解 锁更加灵活、便捷的深度游新方式。 ...