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雷柏科技: 2025年半年度报告
Zheng Quan Zhi Xing· 2025-08-01 16:36
Core Views - Shenzhen Rapoo Technology Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, attributed to decreased sales in the European market, increased foreign exchange losses, and higher marketing expenses [2][16]. Company Overview and Financial Indicators - The company achieved operating revenue of approximately 208.34 million yuan, a decrease of 5.13% compared to the previous year [2][16]. - Net profit attributable to shareholders was approximately 15.30 million yuan, down 28.56% year-on-year [2][16]. - The company plans not to distribute cash dividends or issue bonus shares [1]. Business Operations - The company focuses on the global operation of self-developed consumer electronics, particularly in the computer peripheral sector, while also expanding into smart audio and educational conference products [2][16]. - The product matrix includes gaming peripherals, business office equipment, and personal productivity tools, with sales reaching over 60 countries [2][16]. Market Trends - The global gaming market is expected to grow by approximately 2% in 2024, reaching a revenue of about 187.7 billion USD, with a stable increase in the number of players [5]. - The demand for personal computers and related devices is anticipated to rise due to the diversification of office scenarios, including remote and hybrid work [6][10]. - The mobile device market is stabilizing, with ongoing 5G migration enhancing connectivity and expanding the functionality of devices [7][10]. Product Development - The company has launched new gaming products under the V series, featuring advanced technologies such as wireless charging and enhanced user experience [2][16]. - The V+IoT smart management system addresses operational challenges in offline esports venues, providing a comprehensive solution for managing wireless devices [4][17]. Sales and Marketing Strategy - The company employs a multi-channel sales strategy, integrating online and offline marketing to enhance brand visibility and reach [8][10]. - Increased investment in online marketing, particularly on platforms like Douyin, aims to improve brand awareness and customer engagement [17]. Financial Performance Analysis - The company's total assets at the end of the reporting period were approximately 1.34 billion yuan, showing a slight decrease of 0.07% from the previous year [2]. - The net asset attributable to shareholders increased by 1.04% to approximately 1.19 billion yuan [2].