Core Insights - The announcement of the second batch of excellent mass cultural activity brand projects in Shaanxi Province signifies a solid step towards building a modern public cultural service system and promoting high-quality cultural development [1][2] Group 1: Project Overview - A total of 30 cultural activity brand projects have been selected, showcasing a wide range of forms and a trend of diverse integration [1] - Selected projects include local cultural performances like Yuyang Shuchang and Anse Qianren Chorus, as well as traditional folk festival activities such as the Yellow River New Year celebration and Luonan Guyu cultural heritage events [1] - Projects aimed at enhancing public artistic literacy and reading habits, such as "Everyone Learns Art, Everyone Has Art," and innovative mechanisms like volunteer services and rural public cultural service initiatives are also included [1] Group 2: Impact and Community Engagement - Many of the selected brand projects have been ongoing for over ten years, establishing a strong grassroots foundation [1] - Events like the Tongchuan Summer Cultural Activities, initiated in 1993, have become iconic cultural events in the region, while the Longzhou Shehuo and Daoqing performances, started in 2008, serve as important carriers of local intangible cultural heritage [1] - Projects like the Lakeside Music Festival and Night Tour of Huanglong provide valuable practical examples of deep integration between public culture and tourism [1] Group 3: Future Directions - The provincial government plans to continue deepening brand development, enhancing experience promotion, and resource support to create a replicable and promotable model of mass cultural activities in Shaanxi [2] - The focus will be on enriching the spiritual and cultural lives of the people and contributing to the construction of a culturally strong province [2]