活动旨在激发全省文化工作者、文化爱好者、文化创作者的积极性、主动性、能动性，推动文艺主 力军进入新媒介主战场；引导新大众文艺群体自觉当主体、做主创、演主角，以丰富的群众文艺实践启 迪思想、温润心灵、凝聚力量；充分发挥人民群众在文艺创作中的主体地位，推动新大众文艺繁荣发 展。 活动期间，主办方将系统建设"群众文化达人数据库""艺术绝活资源库""文化创意作品库"三大"宝 库"，通过线上展示与线下展演相结合的方式，为群众提供展示才华的广阔舞台。同时，注重发挥主流 媒体引领作用，充分利用新媒体等技术手段，提升文化传播效能，推动优秀群众文化作品实现从"吸 睛"到"破圈"的传播效果。 活动将围绕舞蹈、音乐、戏曲、语言四大主题，分阶段有序推进。其中，舞蹈季以"舞跃龙门/辽宁 真能舞"为主题，将于2026年1月17日启动，通过各类舞蹈展演、短视频征集等形式，展现群众舞蹈艺术 的蓬勃生机；音乐季以"乐动盛夏/辽宁真好听"为主题，计划于2026年4月启动，涵盖原创歌曲征集、街 头演出等多元形式；戏曲季以"戏闹金秋/辽宁真有戏"为主题，拟于2026年6月启动，突出非遗戏曲展演 与跨界创作融合；语言季以"话说东北/辽宁真会讲"为主题 ...

12月5日，由北京市东城区文化和旅游局主办，东城区文化馆（东城区文化志愿者服务分中心）承办 的"文润东城 艺展华章——东城区第三十九届群众文化展演季闭幕式暨2025国际志愿者日主题活动"在 东图剧场举行，为本届群众文化展演季画上圆满句号。图为崇外街道不老青春舞蹈队表演舞蹈《在希望 的田野上》。 ...

Core Insights - The announcement of the second batch of excellent mass cultural activity brand projects in Shaanxi Province signifies a solid step towards building a modern public cultural service system and promoting high-quality cultural development [1][2] Group 1: Project Overview - A total of 30 cultural activity brand projects have been selected, showcasing a wide range of forms and a trend of diverse integration [1] - Selected projects include local cultural performances like Yuyang Shuchang and Anse Qianren Chorus, as well as traditional folk festival activities such as the Yellow River New Year celebration and Luonan Guyu cultural heritage events [1] - Projects aimed at enhancing public artistic literacy and reading habits, such as "Everyone Learns Art, Everyone Has Art," and innovative mechanisms like volunteer services and rural public cultural service initiatives are also included [1] Group 2: Impact and Community Engagement - Many of the selected brand projects have been ongoing for over ten years, establishing a strong grassroots foundation [1] - Events like the Tongchuan Summer Cultural Activities, initiated in 1993, have become iconic cultural events in the region, while the Longzhou Shehuo and Daoqing performances, started in 2008, serve as important carriers of local intangible cultural heritage [1] - Projects like the Lakeside Music Festival and Night Tour of Huanglong provide valuable practical examples of deep integration between public culture and tourism [1] Group 3: Future Directions - The provincial government plans to continue deepening brand development, enhancing experience promotion, and resource support to create a replicable and promotable model of mass cultural activities in Shaanxi [2] - The focus will be on enriching the spiritual and cultural lives of the people and contributing to the construction of a culturally strong province [2]