证券代码：000718 证券简称：苏宁环球 苏宁环球股份有限公司 投资者关系活动记录表 5、公司地产业务的竞争优势 公司依托深厚的品牌积淀、优质的土地储备、卓越的管理 能力以及健康稳健的财务结构，构建起多维度、差异化的综合 竞争优势。2025 年半年度末，公司资产负债率仅为 29.74%， 扣除合同负债后的资产负债率低至 27.43%，财务安全边际较 高，良好健康的财务状况，为公司管理运营、业务发展及战略 投资提供坚实保障。公司践行"品质为先，以客户需求为中心" 的项目开发理念，持续优化产品结构，匠心打造精品项目。同 时公司着力优化地产业务营销体系，重点提升周边城市客群和 老带新客户等方式，在降低成本同时，有效提升增强营销效果， 在售项目如滨江雅园、荣锦瑞府等销售情况居于区域头部，持 续热销。 6、公司对投资者回报的规划 公司高度重视股东回报，持续多年进行现金分红，分红股 息率在全市场稳居前列，2022 年以来公司现金分红总额累计达 9.66 亿元，已实施完毕 8.75 亿元，未来公司将持续以良好的 经营业绩和分红回报广大股东。 | ☑ | 特定对象调研 □分析师会议 | | --- | --- | | 投资 ...

Core Viewpoint - Suning Universal (000718.SZ) reported a stable performance in the first half of 2025, achieving operating revenue of 934 million yuan and a net profit of 137 million yuan, supported by its dual business strategy of real estate and medical aesthetics [1] Group 1: Real Estate Performance - The real estate industry is in a transition phase towards high-quality development, with a steady adjustment in market demand [2] - Suning Universal maintains a low debt ratio of 29.74%, significantly below the industry average of 74.98%, reflecting a focus on financial safety [2] - The company emphasizes high-quality products and efficiency, targeting the Yangtze River Delta region to strengthen its real estate business [2] Group 2: Project Development - The company focuses on "delivery reputation" to mitigate market fluctuations, with successful project deliveries enhancing customer satisfaction [3] - The Nanjing Rongjin Ruifu project received high praise for its quality, with subsequent phases progressing as planned [3] - The Nanjing Binjiang Jingyuan project, aimed at first-time buyers, has commenced construction, further diversifying the product matrix [3] Group 3: Sales Strategy - The company employs a "step discount + multi-channel customer acquisition" strategy around key sales periods, effectively matching customer needs [4] - Sales in residential and commercial projects in Nanjing, Wuxi, and Wuhu saw a year-on-year increase of 100.47%, indicating a successful dual sales strategy [4] - Cost control measures have reduced construction costs by 2%-3% and shortened project timelines by 10%-15%, enhancing profitability [4] Group 4: Medical Aesthetics Growth - The medical aesthetics segment is a key growth driver, with revenue reaching 91.72 million yuan, a year-on-year increase of 4.44% [5] - The number of new customers surged by 50.4%, indicating strong market demand and customer recognition [5] - The company plans to expand its medical aesthetics presence in economically developed cities, enhancing its market share [6] Group 5: Management and Risk Control - The company has upgraded its internal management through clearer responsibilities and streamlined processes, improving operational efficiency [7] - A comprehensive risk control system has been established to ensure stable operations during industry fluctuations [7] - The real estate sector is expected to benefit from policies aimed at stabilizing the market, while the medical aesthetics industry is poised for growth driven by consumer recovery and technological innovation [7][8] Group 6: Future Outlook - Suning Universal aims to leverage its development experience, land reserves, and robust financial structure to expand market share in both real estate and medical aesthetics [8] - The company will continue to prioritize quality in its real estate offerings and accelerate its medical aesthetics market expansion [8]

Group 1: Company Overview and Strategy - The company focuses on real estate development and sales, with a strong presence in the Yangtze River Delta region, adhering to a "long-termism" philosophy and a strategy of "steady operation and progress" [2][3] - The company maintains a "low debt, high return" operational strategy while advancing its dual business model in real estate and medical aesthetics [2][3] Group 2: Real Estate Business Performance - The real estate sector remains under pressure, but market sales data is stabilizing; the company benefits from ample quality land reserves and low land costs, with a total land reserve of over 1.7 million square meters [3] - Key projects like Binjiang Yayuan and Rongjin Ruifu are performing well, with strong sales and high profitability [3][4] Group 3: Future Development Plans in Real Estate - The company plans to continue its high-profit and positive cash flow real estate projects, with new projects set to launch in advantageous areas in the second half of the year [4] - The company will focus on upgrading and launching premium projects while maintaining a stable pricing system [4] Group 4: Medical Aesthetics Business Performance - The company has established six medical aesthetics institutions, creating a distribution pattern across six cities, and is committed to compliance and quality management [5][6] - The revenue and profit from the medical aesthetics sector are gradually increasing, with expectations for significant growth in revenue share by 2026 as new institutions open in the Yangtze River Delta [6] Group 5: Market Conditions and Future Outlook for Medical Aesthetics - The medical aesthetics market is experiencing a slowdown, with increased concentration and the exit of smaller players; however, the company focuses on high-end clientele and maintains a stable pricing strategy [7][8] - The company aims to expand its medical aesthetics business while exploring new industries and opportunities for sustainable growth [8]

Group 1 - The real estate market in Nanjing is experiencing a surge in demand during the May Day holiday, with some projects seeing visitor numbers increase four to five times compared to normal [1][3] - The Jiangjing project, Binhai Yayuan, recorded 17 transactions and over 130 groups of visitors in the first four days of the holiday, indicating strong interest from first-time buyers [3] - The overall market sentiment is positive, with new home prices continuing to rise and a robust second-hand housing market, reflecting a stabilization and recovery in the real estate sector [4] Group 2 - The local government has paused online signing data for two days during the holiday, meaning the complete sales data will be available only after May 6 [4] - The land auction prices in Nanjing have reached new highs, demonstrating increased enthusiasm from real estate companies [4] - The market conditions are seen as favorable for buyers, suggesting it is a good time to enter the market [4]