市井烟火里，藏着最鲜活的经济答案。年关岁末，新华社记者走进实体门店，于细微处捕捉市场脉搏，感受中国经济的真实温度。 在宁夏银川后海路一家经营多年的特产店，店主正忙着打包发往外地的滩羊礼盒，他告诉记者，从腊月初一开始，门店便全面进入销售旺季，客流与销量持 续攀升。 策划：张宋红 记者：马丽娟、任玮、唐紫宸、张泽钰 技术：于卓 新华社音视频部制作 记者在采访中也了解到，滩羊热销背后，离不开全国促消费政策的精准赋能。今年元旦春节双节期间，农业农村部部署开展"品特产 寻年味"消费促进活 动，2026全国网上年货节同步启幕，从国家层面搭建起产销对接平台，为特色农产品打开销路。宁夏在启动"奔腾宁夏·'码'上购"网上年货促销活动的同时， 线下同步发放消费券、举办特色年货大集，让政策红利直达买卖双方。随着快递服务迈入"小时级"时代，宁夏特产更是突破地域局限，从西北小城走向全国 大市场。 一方风物，链起一条产业。流动的特产，氤氲着浓浓年味。从银川街头的特产小店到全国各大城市的消费终端，藏在烟火气里的消费活力，正汇聚成推动经 济持续向好的强劲动力，让这个年关暖意更浓、底气更足。 除了老顾客，本地市民囤年货、外地游客选伴手礼、企业 ...

Core Insights - The article highlights the vibrant economic activity in China during the year-end period, particularly through local specialty stores that are experiencing a surge in sales due to various consumer demands [1]. Group 1: Economic Activity - The specialty store in Yinchuan, Ningxia, has entered a peak sales season since the beginning of the lunar calendar, with increasing foot traffic and sales [1]. - Demand from local residents stocking up for the New Year, tourists purchasing gifts, and businesses buying in bulk for employee benefits has contributed to the rising sales figures [1]. Group 2: Government Initiatives - The surge in sales is supported by national consumer promotion policies, such as the "Taste of the New Year" campaign initiated by the Ministry of Agriculture and Rural Affairs during the New Year and Spring Festival [1]. - The launch of the 2026 National Online New Year Goods Festival has created a platform for connecting production and sales, enhancing the market for specialty agricultural products [1]. Group 3: Local Promotions - Ningxia has implemented the "Running Ningxia: 'Code' Shopping" online New Year promotion, alongside offline initiatives like distributing consumer vouchers and hosting specialty goods fairs to ensure policy benefits reach both buyers and sellers [1]. - The advancement of express delivery services into an "hour-level" era has allowed Ningxia's specialties to transcend regional limitations, expanding their market reach nationwide [1]. Group 4: Consumer Trends - The article emphasizes that the lively consumption atmosphere, from local specialty shops to major urban consumption terminals, reflects a strong driving force for sustained economic growth, contributing to a more optimistic outlook for the year-end [1].