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文化“引”客、体验“留”客 文旅深度跨界“串”起更长效、更广泛消费
Yang Shi Wang· 2026-01-19 23:54
Group 1: Cultural and Tourism Integration - The tourism market has been vibrant since the beginning of the year, with a deep integration of traditional culture and tourism experiences, exemplified by the "Poetry for Tickets" initiative at the Dahongshan Scenic Area in Hubei, where visitors recite poems containing the character "horse" for ticket discounts [1] - Various scenic spots are focusing on creating cultural experience scenarios, allowing tourists to immerse themselves in historical culture [2] Group 2: Technological Enhancements in Tourism - In Kaifeng, the use of holographic projection and naked-eye 3D technology brings historical characters like "Bao Zheng" and "Zhan Zhao" to life, inviting tourists to interact [3] - In Zhejiang's Liangzhu Ancient Town, visitors can wear VR glasses to experience life over 5,000 years ago, witnessing the construction of water conservancy and the domestication of pigs [4] Group 3: Film and Tourism Synergy - The synergy between film culture and tourism is evident, with the "Film + Tourism" model gaining traction, as seen with the film "Homecoming" which has turned its filming location into a popular tourist spot [5] - Many film studios are enhancing immersive experiences, such as the Shandong Leling Film City, which hosted a non-heritage garden event with live actors interacting with visitors [6] - The Hengdian Film City offers a nearly one-hour film shooting experience, allowing visitors to try various roles in film production [7] - In 2025, the domestic box office reached 51.832 billion yuan, with related industry output exceeding 800 billion yuan, indicating the growing impact of the "Film + Tourism" integration on tourism consumption [8] Group 4: Extended Consumption Chains - In Shanghai, the tourism industry is designing experiences that transform a single ticket into a broader consumption opportunity, as seen in the Yuyuan Garden where daytime ticket holders can enjoy night activities, enhancing overall visitor spending [9] - The Shanghai Performing Arts World connects various theaters through a "ticket root economy," maximizing the value of a single ticket by offering discounts at nearby restaurants and shops, effectively turning a theater visit into a micro-travel experience [10]