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“电影+旅游”“电影+文创”点亮消费新场景 文旅市场亮点纷呈
Yang Shi Wang· 2025-06-22 07:51
Group 1 - The 27th Shanghai International Film Festival concluded on June 22, showcasing films from 71 countries and regions, with over 400 films screened across 1,500 sessions [1][3] - The festival attracted approximately 484,000 attendees, with nearly 30% of the audience coming from outside the local area [3] - The estimated economic benefit generated by the festival for related industries, including transportation, accommodation, dining, tourism, and retail, reached approximately 4.997 billion yuan [3] Group 2 - The festival featured over 30 categories of official cultural and creative products, with more than 60 new items, including plush keychains and artistic bookmarks, marking the largest variety of cultural products in the festival's history [5] - Many cinemas launched their own cultural products, with popular items including replica fridge magnets and interchangeable movie poster magnets [7] - Unique cultural products inspired by David Lynch's films and the "Jue Jue Spirit" design based on the Golden Goblet Award were also introduced, becoming popular among fans [8]
人人可参与 全城皆光影 2025年上海国际电影电视节6月13日至27日相约沪上
Ren Min Ri Bao· 2025-06-05 21:41
Core Points - The 2025 Shanghai International Film and Television Festival will take place from June 13 to June 27, featuring the 27th Shanghai International Film Festival and the 30th Shanghai Television Festival, aiming to enrich the cultural life of the public and create a vibrant film culture ecosystem [1] Group 1: Film Festival Highlights - The 27th Shanghai International Film Festival will start ticket sales on June 5, with the opening film "Sauce Garden Lane: The Case" set for special screenings in over 100 cinemas [2] - Various activities will be organized for fans, including meet-and-greet events with filmmakers and immersive experiences at filming locations [2] Group 2: Culinary Experiences - The festival will offer food vouchers and special meal packages for moviegoers, promoting local dining options around cinemas [3] - Collaborations between cinemas and local restaurants will provide exclusive dishes and discounts for ticket holders [3] Group 3: Tourism Integration - The festival will feature a "Belt and Road" film week showcasing Southeast Asian culture, along with travel packages that combine hotel stays, attractions, and movie tickets [4] - Local businesses will create immersive experiences and promotional offers for festival attendees [4] Group 4: Technological Innovations - The Shanghai International Film and Television Market will be open to the public for the first time, showcasing advancements in ultra-high-definition technology and interactive experiences [5] - Collaborations with local districts will introduce sci-fi film weeks and immersive cinema experiences using XR technology [5] Group 5: Market and Cultural Events - An outdoor market called "Drama Fun" will be set up to extend the cultural experience, featuring Southeast Asian-themed cultural consumption spaces [6] - The festival will also host a non-heritage market showcasing local crafts and cultural products [6] Group 6: Ticketing and Rewards - The festival will implement a ticket stub exchange program, allowing fans to redeem stubs for various rewards and discounts [7][8] - Participating cinemas will offer additional perks such as ride-sharing discounts and food exchanges [8] Group 7: Cultural Products - The festival will launch upgraded cultural products, including themed merchandise and a new "Movie Life Handbook" that incorporates local tourism elements [9] Group 8: Television Festival Features - The 30th Shanghai Television Festival will focus on community engagement, showcasing award-winning international television works and special screenings for children [10] - The festival will celebrate the 250th anniversary of Jane Austen with related film screenings [10] Group 9: Community Engagement - The festival will encourage public participation through online singing competitions and interactive activities [11] - The festival's promotional materials will feature local architecture and scenes, inviting citizens to engage with the event [12] Group 10: Overall Impact - The festival aims to enhance cultural consumption, boost local economy, and foster community connections through a series of engaging activities and events [12]