演艺娱乐智能机器人等
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巨星传奇“IP+文旅”模式获评央广财经“金顶”优秀案例,树立消费提质扩容新标杆
Feng Huang Wang Cai Jing· 2025-12-16 08:35
Core Viewpoint - The event "Central Radio Finance Annual Dialogue 2025" focuses on the construction of a modern industrial system and the cultivation of new productive forces, gathering over 300 representatives from various sectors to explore innovative practices and experiences in areas such as "AI+", digital finance, and green development [1] Group 1: Event Overview - The event is guided by the Central Radio Media Group and hosted by the Central Radio Network, emphasizing the theme "Set Sail for the 14th Five-Year Plan, Surge with New Momentum" [1] - The "Golden Peak" excellent case awards were announced, highlighting innovative practices in new productive forces and consumption enhancement across nine categories [1] Group 2: Company Case Study - The case submitted by Superstar Legend (6683.HK) titled "Star IP Transforms Tourism Flow into Retention, Empowering Quality Expansion of Tourism Consumption" was selected as an excellent case in the consumption enhancement category [1] - This award recognizes the innovative model of integrating IP deeply into the tourism economy, showcasing the company's ability to drive high-quality development [1] Group 3: Business Model and Impact - The core of the model involves the use of the official secondary dimension IP image "Zhou Classmate" as a key engine, creating a full-link ecosystem that integrates "IP + tourism commercial performance" [2] - The company addresses the common pain points in the tourism industry, such as short conversion chains, by transforming temporary traffic from concerts into lasting engagement and consumption in over 20 cities [2] - The Shanghai concert in 2025 attracted nearly 1.45 million participants, with over 20 million online interactions, demonstrating the model's effectiveness in enhancing consumer engagement and retention [2] Group 4: Future Strategy - The company plans to expand its original IP matrix while consolidating the potential of "Zhou Classmate," and is investing in global top artists and scene resources to promote international model output [3] - The company is embracing cutting-edge technology through strategic partnerships to explore new avenues in "IP + robotics + AI," aiming to deliver innovative entertainment experiences [3] - The recognition from the Central Radio Finance "Golden Peak" case serves as authoritative endorsement of the company's innovative practices and encourages further development of IP-driven consumption enhancement solutions [3]