来源：科技日报 蒲悦 科技日报记者 王春 近日，第四届上海国际网络文学周举行，来自14个国家和地区的网络文学作家、学者和企业代表参与盛会。《2025中国网络文学出海趋势报告》 在会上发布。报告指出，2025年，中国网络文学步入全球高速普及期，形成北美、欧亚、拉美"三翼齐飞"的全球市场格局，"IP引领文旅价值升 维"成为全球范围内的产业现象。 此份报告以中国音像与数字出版协会的行业调查和阅文集团材料为主要分析蓝本。报告显示，2024年，中国网络文学市场营收规模达495.5亿元人 民币，同比增长29.37%，实现连续三年增速加快；海外市场营收规模为48.15亿元人民币，同比增长10.68%，保持稳健增长态势。 报告指出，中国网络文学的全球影响力正攀升至全新高度，一个世界性的、多极增长的全球市场已然形成。在内容生态方面，截至2024年底，中 国网络文学作品累计规模已达约4210万部，创作基础持续夯实。海外原创生态同样呈蓬勃态势，截至2025年10月31日，阅文旗下海外门户起点国 际（WebNovel）全球累计访问用户已近4亿，培育孵化了来自全球的近53万名作家、超82万部原创作品，作品总量同比增长20%，其中阅读量 ...

当前，文化出海正从单一维度的内容出口，演进为线上数字生态建设与线下实体场景融合的"双轨并行"。网络文学作为重要的IP源头，正通过与影视、 游戏、动漫、文旅等多形态联动，构建更具包容性和互动性的全球文化消费网络。 线上，中国网文通过"内容+模式+产业链"的系统化出海，已构建起一个全球创作者共同参与、多形态内容协同发展的文化生态；线下，中国IP正加速从 故事文本走向实体场景，通过主题乐园、文旅联动、实体衍生等多元形式，将文化叙事转化为可沉浸、可互动、可消费的体验。 拉美爆发引领"三翼齐飞" "今天的网络文学，不仅是中国IP产业的重要源头，也是全球文化产业的IP源头。"阅文集团党委书记、副总裁谢兰芳指出，2025年是全球网文格局深刻 变化的一年，全球迎来"多极增长"新格局，一个世界性的市场正在形成。网络文学已从一个中国文化现象，发展为一股跨文化、跨语言的世界级文化潮流， 成为新一代全球IP的诞生土壤。 在本届网络文学周开幕式上，以中国音像与数字出版协会的行业调查和阅文集团材料为主要分析蓝本的《2025中国网络文学出海趋势报告》正式发布。 报告数据显示，从市场规模看，2024年中国网络文学市场营收规模达495.5亿元 ...

网文、网剧、网游作为文化出海"新三样"，已成为讲述中国故事的全球化窗口。12月19日，第四届上海 国际网络文学周举办了网文出海生态论坛。从"文化出海'新三样'：数字浪潮下的中国叙事破 局"到"IP+文旅出海：当中国故事遇见世界风景"，两场沙龙上，来自产业与学界的八位嘉宾展开对话， 共同勾勒出中国数字文化出海新图景：一条从"内容走出去"到"场景扎下根"的线上线下"双轨"路径正在 形成。 "新三样"引领文化出海新气象 论坛探讨了文化出海"新三样"如何作为一种系统性力量，重塑全球对中国故事的认知。 晋江文学城副总裁胡慧娟分享了女性叙事的全球审美异同。她指出，早期"女性向"网文多聚焦于言情， 女性角色常处于相对弱势依附的地位。近年来，平台与产业链上凸显女性个人能力、个人成长的"事业 向"、"大女主"、"无CP"等题材的作品越来越多。在出海过程中，不同市场对题材偏好有微妙差异：东 亚、东南亚偏重于传统言情，而阿拉伯语市场则对"专情霸总"设定有强烈情感共鸣。 IP文旅融合出海成新趋势 文化出海从"单向传播"到"双向共创" 祖龙娱乐战略合作负责人黄昭以《以闪亮之名》游戏为例，分享了IP内容助力游戏出海的经验。《以闪 亮之名 ...

报告显示，截至2024年年底，中国网络文学作品累计规模已达约4210万部。截至2025年10月， WebNovel（起点国际）全球累计访问用户已近4亿人次，培育孵化了来自全球的近53万名作家、超82万 部原创作品，作品总量同比增长20%，其中阅读量突破千万级的爆款已达538部。 "2025年，网络文学正在迎来全球高速普及阶段，拉美的强势崛起，让网络文学市场形成了北美、欧 亚、拉美三翼齐飞的格局。"中国音像与数字出版协会副秘书长李弘在报告发布现场表示，"模式方面， IP引领文旅价值升维，成为了全球范围内的产业现象。" 拉美市场崛起全球多极增长 在全球文化交融与技术革新的浪潮中，中国网络文学正以前所未有的深度与广度扬帆出海，成为世界文 化版图中一股不容忽视的"东方潮"。 12月18日，在上海国际网络文学周上发布的《2025中国网络文学出海趋势报告》（以下简称"报告"）显 示，2024年中国网络文学市场营收规模达495.5亿元，同比增长29.37%，连续三年增速加快；同期海外 市场营收规模为48.15亿元，同比增长10.68%。 "IP+文旅"深度融合 长久以来，北美与欧亚市场是中国网络文学出海的主要阵地。2025 ...

Core Viewpoint - The event "Central Radio Finance Annual Dialogue 2025" focuses on the construction of a modern industrial system and the cultivation of new productive forces, gathering over 300 representatives from various sectors to explore innovative practices and experiences in areas such as "AI+", digital finance, and green development [1] Group 1: Event Overview - The event is guided by the Central Radio Media Group and hosted by the Central Radio Network, emphasizing the theme "Set Sail for the 14th Five-Year Plan, Surge with New Momentum" [1] - The "Golden Peak" excellent case awards were announced, highlighting innovative practices in new productive forces and consumption enhancement across nine categories [1] Group 2: Company Case Study - The case submitted by Superstar Legend (6683.HK) titled "Star IP Transforms Tourism Flow into Retention, Empowering Quality Expansion of Tourism Consumption" was selected as an excellent case in the consumption enhancement category [1] - This award recognizes the innovative model of integrating IP deeply into the tourism economy, showcasing the company's ability to drive high-quality development [1] Group 3: Business Model and Impact - The core of the model involves the use of the official secondary dimension IP image "Zhou Classmate" as a key engine, creating a full-link ecosystem that integrates "IP + tourism commercial performance" [2] - The company addresses the common pain points in the tourism industry, such as short conversion chains, by transforming temporary traffic from concerts into lasting engagement and consumption in over 20 cities [2] - The Shanghai concert in 2025 attracted nearly 1.45 million participants, with over 20 million online interactions, demonstrating the model's effectiveness in enhancing consumer engagement and retention [2] Group 4: Future Strategy - The company plans to expand its original IP matrix while consolidating the potential of "Zhou Classmate," and is investing in global top artists and scene resources to promote international model output [3] - The company is embracing cutting-edge technology through strategic partnerships to explore new avenues in "IP + robotics + AI," aiming to deliver innovative entertainment experiences [3] - The recognition from the Central Radio Finance "Golden Peak" case serves as authoritative endorsement of the company's innovative practices and encourages further development of IP-driven consumption enhancement solutions [3]

Core Insights - The article highlights the success of Aoya Co., Ltd. at the 18th China Licensing Expo, showcasing its "AngryBaby" IP, which combines NFT blind boxes and trendy toy gift boxes, leading to multiple collaboration intentions within three days [1][3]. Group 1: IP and Market Strategy - Aoya's "AngryBaby" character represents a shift in the traditional cultural tourism business model, aiming to tap into the 800 billion yuan parent-child cultural tourism market [3][5]. - The "Rebel Cute" design philosophy of "AngryBaby" resonates with contemporary urban consumers, particularly young parents and Generation Z, addressing emotional expression needs [5][6]. - The integration of "AngryBaby" into Aoya's flagship project, the Qizhou Yanjia Yu Island South Confucius Theme Park, exemplifies a proactive approach to IP utilization, enhancing visitor experience through interactive elements [6][8]. Group 2: Business Model and Market Potential - Aoya has established a comprehensive business model that includes IP creation, derivative products, and operational synergy, enhancing profitability through higher margins and cash flow generation from IP derivatives [8][12]. - The company is strategically positioned to capitalize on the anticipated growth of the parent-child tourism market, with a projected market size exceeding 800 billion yuan by 2025, driven by demand from lower-tier cities [9][11]. - Aoya's ability to replicate successful models, such as the Qizhou approach, positions it for rapid expansion, with each new theme park amplifying IP value and brand equity [12].

Core Insights - The article highlights the success of Aoya Co., Ltd. at the 18th China Licensing Expo, showcasing its "AngryBaby" IP, which combines NFT blind boxes and trendy toy gift boxes, leading to multiple collaboration intentions within three days [1][3]. Group 1: IP and Market Strategy - Aoya's "AngryBaby" character represents a shift in emotional expression, targeting the needs of contemporary young consumers, particularly young parents and Generation Z, by embracing a "Rebel Cute" design philosophy that resonates with their emotional realities [5][6]. - The character's design is inspired by local cultural elements and aims to break the monotony in the toy market dominated by "soft and cute" themes, thus addressing consumer fatigue [5][6]. - Aoya's strategy includes integrating the "AngryBaby" IP into its flagship project, the Qizhou Yanjia Yu Island South Confucius Theme Park, where the character plays a central role in various attractions and merchandise [6][8]. Group 2: Business Model and Market Potential - Aoya has established a comprehensive business model that includes IP creation, derivative products, and operational synergy, enhancing its market appeal and reducing marketing costs through experiential engagement [8][12]. - The company is positioned to capitalize on the rapidly growing Chinese family travel market, projected to exceed 800 billion yuan by 2025, with significant demand emerging from lower-tier cities [9][11]. - Aoya's "Luo Jia Children" brand has already established over 300 child-friendly projects across the country, providing ideal venues for the "AngryBaby" IP [11][12]. - The potential for improved profit margins through IP derivatives is significant, as they typically offer higher gross margins and cash flow generation compared to traditional tourism projects [12].

Core Viewpoint - The opening of the Care Bears themed café and pop-up store in Sanya International Duty-Free City marks a significant trend in integrating IP with cultural tourism, aiming to enhance family-oriented consumer experiences during the summer season [1][15]. Group 1: Store Opening and Design - The Care Bears themed café is the first of its kind in mainland China, designed as a "healing space" with vibrant colors and soft lines, incorporating the brand's iconic elements into its décor and menu [6][14]. - The pop-up store features a 100 square meter area with three exclusive product lines that blend classic Care Bears imagery with local Hainan elements, enhancing the appeal to tourists [8][10]. Group 2: Consumer Engagement and Experience - The café and pop-up store are designed to create immersive experiences, with interactive events such as character meet-and-greets and DIY activities to engage families and children [4][6]. - The first week of sales saw Hainan exclusive products ranking among the top-selling items, indicating strong consumer interest in locally themed merchandise [10]. Group 3: Strategic Implications for the Company - The integration of experiential dining and retail through the café and pop-up store is part of a broader strategy to transform Sanya International Duty-Free City from a shopping destination into a comprehensive cultural tourism complex [15]. - The company plans to continue exploring diverse IP collaborations to enhance its offerings and contribute to the development of Hainan as a free trade port [15].

Core Insights - Despite a challenging economic environment, domestic tourism consumption during the May Day holiday showed positive growth, with 314 million domestic trips taken, a year-on-year increase of 6.4%, and total spending reaching 180.27 billion yuan, up 8.0% [1] - The "IP + cultural tourism" model, particularly represented by theme parks, is a focal point, but it faces stagnation in growth after a rebound in 2023, raising questions about its future potential [1][4] - Major theme parks like Shanghai Disneyland and Beijing Universal Studios reported significant visitor numbers and ticket sales during the holiday, indicating a temporary recovery in the sector [2][4] Industry Performance - Beijing Universal Studios saw ticket sales increase by approximately 213% year-on-year, with peak daily attendance reaching nearly 50,000, resulting in ticket revenue exceeding 170 million yuan during the holiday [2] - Shanghai Disneyland's ticket revenue during the holiday is estimated to surpass 310 million yuan, reflecting strong consumer interest [2] - Happy Valley parks, under the ownership of Overseas Chinese Town A, attracted over 800,000 visitors during the holiday, marking a nearly 20% increase year-on-year [2] Financial Challenges - Despite the holiday's positive indicators, many theme park operators are facing financial difficulties, with companies like Huasheng Fantawild reporting a 4.18% decline in annual revenue from theme park operations [6] - Huasheng Fantawild's operating costs increased by 9.17%, leading to a significant drop in gross margin [6][7] - Overseas Chinese Town A also reported a 13.03% decrease in tourism revenue for 2024, with total visitors down by 13.7% [8] Future Prospects - The industry is witnessing a shift towards developing proprietary IPs and enhancing visitor experiences through innovative attractions and collaborations with well-known franchises [12][14] - New international theme parks, such as the Warner Bros. Studio Tour in Shanghai and the Peppa Pig Theme Park, are set to enter the market, intensifying competition [16][18][20] - Domestic parks are exploring various IP strategies, including partnerships and themed attractions, to enhance their appeal and drive visitor engagement [12][14] Consumer Trends - The rise of "emotional consumption" is evident, with products and experiences that cater to consumer emotions gaining traction, although the overall spending on non-essential entertainment remains cautious [1][4] - New tourism trends such as "taste tours," "performance tours," and "family-friendly experiences" are emerging, reflecting a diversification in consumer preferences [1]