Core Insights - The event "Taste of Zhejiang" held from April 24 to 28 attracted over 350,000 visitors and generated direct consumption exceeding 27 million yuan [2] - The event showcased a variety of Zhejiang cuisine, highlighting the culinary heritage and unique dishes from different cities in the province [1][3] - The integration of culture, commerce, and tourism significantly boosted the surrounding business district's consumption by over 45% year-on-year [2] Group 1 - The event featured a diverse range of local delicacies, including Hangzhou lotus root pastry, Ningbo bamboo shoots, and Wenzhou fish balls, allowing consumers to experience the culinary diversity of Zhejiang [1] - High product repurchase rates were noted, indicating strong consumer interest and satisfaction with the offerings [1] - Four new restaurants recognized in the "Golden Osmanthus" guide gained popularity for their unique dishes, contributing to the event's success [1] Group 2 - The event's success is attributed to its strategic location at Wulin Square, which served as a central hub for food enthusiasts [3] - The event's format encouraged a vibrant night market atmosphere, enhancing the overall consumer experience [2] - Unique products like the潮汕卤水全鹅 and rose ice sand pear quickly became popular, demonstrating the potential for culinary innovation in the region [1]