秦淮灯会首次跨江于北岸展出；门东街区"赤焰神骏"火爆出圈；白鹭洲公园展区观灯人潮水泄不 通……2月24日，中国旅游研究院发布的相关调研报告显示，春节假期，全国重点旅游景区游客接待量 排行榜上，夫子庙—秦淮风光带位列第一。 连日来，首次西迁至瞻园路的夫子庙灯市年味十足，花灯璀璨；凭一张灯会票根，市民游客便可在 商圈畅享消费优惠。而就在1月底，秦淮区以灯为媒，在国际招商专场活动中成功签约13个优质项 目……步入"不惑之年"的第四十届秦淮灯会，早已超越了"一夜鱼龙舞"的节庆范畴。它是一台动力强劲 的经济引擎，驱动着从个体就业到文化出海，再到城市产业升级的齿轮，在一盏盏花灯的光影背后，一 个规模可观、链条完整的"灯会产业"正清晰浮现。 以灯指路，就业出海"新航道" 灯会的核心是技艺，更是人。年前，秦淮灯会省级非遗代表性传承人、秦淮灯彩市级非遗代表性传 承人陆敏在家中赶制今年的生肖马灯"立马有钱"。陆敏的家族史是典型的"手艺经济"的诠释：父亲陆有 文从小带着他靠扎灯赚取一年的收入。每年，像陆敏这样的手艺人会提前数月开始设计、制作生肖灯和 各类花灯。秦淮灯彩区级非遗代表性传承人陈英和丈夫一起卖灯，这两年，她还喊来徒弟一起 ...

2026年马年春节假期收官，北京文旅消费市场以人气旺、年味浓、文化足、潮范新强势领跑。全市以"骏马贺新春 京彩中国年"为总主题，推出七大系列5000余项文化活动，庙会灯会、文博展览、非遗体验、国潮消费、科技夜游 全面开花。全市接待游客1984.3万人次，旅游总花费331.4亿元，重点商圈销售额84.5亿元，同比增长12.4%。今年 京城新春文旅呈现出文博游成新年俗、民俗体验沉浸式、潮玩消费年轻化三大鲜明变化。北京今年的政府工作报 告提出，促进文商旅体展深度融合，延伸大型活动消费供给链条。在马年春节伊始，北京着力推动文商旅深度融 合，创新供给、优化场景、提升品质的一系列举措，让古都年味更浓、文旅消费更旺，为全国文旅消费复苏提供 了"北京样本"。 文博热再升级，"博物馆里过大年"成新风尚 逛展、看展、研学、互动，今年春节，北京文博游从"小众选择"变为全民新年俗，成为最具仪式感的过节方式。 全市博物馆假期累计接待观众约328.4万人次，同比增长20.61%，多家场馆预约爆满、限流开放。首都博物馆、国 家博物馆、故宫博物院、中国工艺美术馆等头部场馆人气爆棚，马年主题展、生肖文物展、非遗年俗展、京津冀 文化联展轮番亮相 ...

Core Viewpoint - Haikou's Qilou Old Street, a historical cultural district with over 600 preserved Qilou buildings, has seen a significant revival in popularity, attracting both local residents and tourists, with visitor numbers expected to exceed 20 million in 2026 [2][3][4] Group 1: Visitor Trends - The visitor flow to Haikou Qilou Old Street surged from over 2 million in 2023 to more than 15 million in 2025, with projections indicating over 20 million visitors in 2026 [3][4] - The revitalization of the old street has been attributed to the activation of its cultural value, drawing increased foot traffic [3][4] Group 2: Cultural and Commercial Development - The street has enhanced its vibrancy by upgrading over 150 shops, transforming the area into an open shopping center that attracts visitors through cultural experiences [4] - The presence of sculptures and historical shops, such as the renowned tea shop "Shangnan Tang," reflects the rich Nanyang culture and contributes to the commercial appeal of the area [4][6] Group 3: Local Community and Tourism Integration - Haikou Qilou Old Street serves as both a cultural attraction and a residential community, allowing local residents to engage with tourists, thereby enhancing the overall experience for both groups [9][11] - The integration of local cuisine and cultural experiences, such as traditional performances and food offerings, enriches the visitor experience and fosters a sense of community [9][11] Group 4: Future Development Plans - The Haikou municipal government has issued a protection plan for the Qilou architectural historical cultural district, focusing on improving living conditions and promoting cultural tourism through museums and creative spaces [13]

Core Insights - The newly opened Jianjue clothing store in Nanhu New District has quickly become a consumer hotspot, attracting large crowds and enhancing the area's cultural vibrancy [4][6] - The store features a unique design that combines art and fashion, creating an immersive shopping experience that redefines traditional retail [4][5] - Jianjue aims to provide a comprehensive aesthetic experience, integrating professional styling services and various leisure activities within the store [5][6] Store Design and Concept - Jianjue spans 4,000 square meters and is designed with a Wabi-Sabi aesthetic, presenting clothing as art pieces rather than mere products [4] - The store's interior includes elements like geometric lighting and desert-like textures, enhancing the overall artistic atmosphere [4] - The store's concept is to transform shopping into an immersive aesthetic experience rather than just a transactional activity [4] Consumer Experience - Jianjue offers personalized styling services that analyze customers' features to provide tailored fashion advice, addressing common dressing dilemmas [5] - The store includes various leisure areas such as a coffee zone, artisan bread section, and craft beer area, catering to customers' relaxation needs [5] - Future plans include hosting workshops and events, further enriching the consumer experience and fostering community engagement [5][6] Cultural and Economic Impact - The opening of Jianjue is part of a broader initiative in Nanhu New District to integrate culture and commerce, creating new consumer scenarios [6][7] - The district is developing the Fuyun Road cultural and creative street, enhancing the area with diverse cultural and commercial offerings [6] - Local authorities emphasize the importance of improving residents' quality of life by encouraging innovative business models like Jianjue [7]

Group 1 - The core strategy of the Xi'an Jinxing Tianhua Cultural Tourism Group is to provide a "one-stop" full industry chain service that covers the entire lifecycle of cultural tourism projects, from planning and design to brand packaging and long-term operation [3] - The "light asset night city model" pioneered by the group focuses on activating cultural tourism consumption and driving industrial upgrades through innovative business formats, leveraging the dual core engines of "night economy +特色美食" [3] - By integrating ten elements of cultural tourism consumption, the group aims to create diverse and immersive consumer experience scenarios, establishing a virtuous development pattern of "short-term rapid market explosion and long-term stable operation" [3] Group 2 - The group plans to operate 20 light asset night city projects nationwide by the end of 2024, directly creating over 20,000 jobs and indirectly impacting over 200,000 related jobs, achieving both economic and social benefits [3] - The recent study visit and discussion provided a platform for learning and exchange, offering valuable experiences and models that can be replicated and adapted for the further integration of culture, commerce, and tourism in Yanhai District [3] - This initiative aims to cultivate new growth points in cultural tourism consumption and inject new ideas and momentum into the high-quality development of the cultural tourism industry in Yanhai [3]

Core Perspective - Xi'an is undergoing an economic transformation driven by a "cultural revitalization" strategy, creating a virtuous cycle of "cultural preservation - industrial upgrading - consumption expansion" that rejuvenates cultural heritage and fuels economic growth [1] Group 1: Cultural Heritage Preservation - Xi'an City Wall has established a system for "cultural relic monitoring + environmental improvement + active utilization," utilizing AR and 3D printing technologies to enhance visitor engagement and cultural memory [1][3] - The "living protection" concept allows cultural heritage to transition from museums to everyday life, making it interactive and perceptible [4] Group 2: Cultural Innovation and Digitalization - The collaboration between Northwest University and the Qin Terracotta Army Museum on the "AI Virtual Restoration Project" significantly enhances traditional restoration efficiency [3] - Xi'an is focusing on creating a "Tang Poetry Capital" cultural brand, with plans to implement 26 specific tasks to showcase its historical significance [6] Group 3: Cultural and Commercial Integration - The "Daming Palace Night City" integrates dining, performances, and trendy experiences, attracting daily foot traffic of hundreds of thousands and showcasing Tang culture [11] - The "Chang'an Twelve Hours" themed street has received over 7 million visitors since its opening, demonstrating the successful integration of cultural IP and immersive experiences [11][13] Group 4: Night Economy and Consumer Engagement - Xi'an has hosted 51 concerts this year, attracting over 932,000 attendees, highlighting the role of events in driving consumer spending [13] - The city has successfully launched multiple night consumption seasons, establishing popular night-time landmarks and enhancing the overall cultural experience for residents and tourists [13][14]

Core Viewpoint - The 2025 Beijing Cultural Forum, co-hosted by the Central Propaganda Department and the Beijing Municipal Government, will take place on September 23-24 in Beijing, showcasing the city's commitment and charm as a cultural hub of China [1] Group 1 - Beijing is positioning itself as a national cultural center, actively promoting the development of the capital in a more open and vibrant manner [1] - The city has been integrating culture, commerce, and tourism over the past year to better meet the diverse cultural needs of its residents [1] - Beijing aims to highlight its unique historical and cultural heritage while telling the stories of China and Beijing to the world [1]

Group 1 - The municipal government emphasizes the importance of integrating Xi Jinping's important speeches with local development strategies to ensure the realization of the grand vision for Zhengzhou [1][2] - The market supervision bureau aims to enhance service quality and create a fair competitive environment for enterprises, focusing on standardization and intellectual property protection [2][3] - The statistical bureau highlights the need for accurate data collection and analysis to support high-quality economic development [3] Group 2 - The cultural tourism and sports group plans to promote the integration of traditional arts with modern trends, enhancing the city's cultural brand [4] - The food industry, represented by companies like Shinian Food, is committed to food safety and innovation in product offerings to meet consumer demands [5] - The public transportation sector aims to improve service quality and efficiency, contributing to the overall development of Zhengzhou as a national central city [6]

Core Insights - The Wuchang Ancient City Doujiying District has achieved over 200,000 visitors in three days during the May Day holiday, setting a historical record and highlighting the integration of culture, commerce, and tourism in Wuhan's urban renewal strategy [1][3]. Group 1: Visitor Experience and Activities - The district features a blend of "Republic of China-style architecture and new consumption formats," including local gift shops, poetry-themed bookstores, and intangible cultural heritage workshops, creating an immersive cultural space [3]. - Various cultural tourism activities were launched during the holiday, targeting different demographics, such as free performances by the "Leisure Youth Rap Group" and the "Guochao Joy Gathering" that combines traditional arts with modern comedy [3]. - The district aims to provide a full-day consumption experience, with daytime cultural activities and nighttime entertainment, enhancing visitor engagement [3]. Group 2: Urban Development and Strategic Goals - The Doujiying District's success is part of the broader initiative to develop the "Yellow Crane Tower Wuchang Ancient City Historical Tourism Area," which has been in planning since 2008 [3]. - Wuhan is positioning itself as an "international consumption center city," leveraging "cultural empowerment and business upgrading" to stimulate new consumption dynamics [3][5]. - The district is committed to optimizing its business layout and is currently developing a second phase, expected to be completed by the National Day, aiming to create an ideal urban cultural tourism consumption chain [5].

Core Insights - The event "Taste of Zhejiang" held from April 24 to 28 attracted over 350,000 visitors and generated direct consumption exceeding 27 million yuan [2] - The event showcased a variety of Zhejiang cuisine, highlighting the culinary heritage and unique dishes from different cities in the province [1][3] - The integration of culture, commerce, and tourism significantly boosted the surrounding business district's consumption by over 45% year-on-year [2] Group 1 - The event featured a diverse range of local delicacies, including Hangzhou lotus root pastry, Ningbo bamboo shoots, and Wenzhou fish balls, allowing consumers to experience the culinary diversity of Zhejiang [1] - High product repurchase rates were noted, indicating strong consumer interest and satisfaction with the offerings [1] - Four new restaurants recognized in the "Golden Osmanthus" guide gained popularity for their unique dishes, contributing to the event's success [1] Group 2 - The event's success is attributed to its strategic location at Wulin Square, which served as a central hub for food enthusiasts [3] - The event's format encouraged a vibrant night market atmosphere, enhancing the overall consumer experience [2] - Unique products like the潮汕卤水全鹅 and rose ice sand pear quickly became popular, demonstrating the potential for culinary innovation in the region [1]