△新闻视频 为深入贯彻落实市委"打造文商融合旅游热点门户"战略部署，主动破解文旅发展瓶颈、探索创新路径，日前，盐湖区委书记李永辉带领考察团赴西安，与 西安锦上添花文旅集团开展专题座谈，重点学习借鉴该集团以创新业态激活文旅消费、驱动产业升级的先进经验做法。 通过深度整合吃、喝、玩、乐、购、休、秀、闲、娱、康十大文旅消费元素，集团精心构建多元化、沉浸式消费体验场景，形成"短期快速引爆市场、长 期稳定持续运营"的良性发展格局。截至2024年底，集团在全国同步运营轻资产不夜城项目20个，直接带动就业2万余人，间接辐射关联就业超20万人，实 现经济效益与社会效益双提升、双丰收。 此次考察座谈搭建了学习交流的重要平台，为盐湖区进一步推动文商旅深度融合、培育文旅消费新增长点、打造经济发展新引擎，提供了可复制、可借 鉴、可落地的宝贵经验和模式支撑，为后续盐湖文旅产业高质量发展注入新思路、新动能。 西安锦上添花文旅集团作为"轻资产不夜城模式"的首创团队，聚焦文旅项目全生命周期需求，提供从前期策划、规划设计、创意研发，到品牌包装、精准 招商、长效运营推广的"一站式"全产业链服务。依托"不夜城夜经济+特色美食"双核心引擎，该模式可 ...

Core Perspective - Xi'an is undergoing an economic transformation driven by a "cultural revitalization" strategy, creating a virtuous cycle of "cultural preservation - industrial upgrading - consumption expansion" that rejuvenates cultural heritage and fuels economic growth [1] Group 1: Cultural Heritage Preservation - Xi'an City Wall has established a system for "cultural relic monitoring + environmental improvement + active utilization," utilizing AR and 3D printing technologies to enhance visitor engagement and cultural memory [1][3] - The "living protection" concept allows cultural heritage to transition from museums to everyday life, making it interactive and perceptible [4] Group 2: Cultural Innovation and Digitalization - The collaboration between Northwest University and the Qin Terracotta Army Museum on the "AI Virtual Restoration Project" significantly enhances traditional restoration efficiency [3] - Xi'an is focusing on creating a "Tang Poetry Capital" cultural brand, with plans to implement 26 specific tasks to showcase its historical significance [6] Group 3: Cultural and Commercial Integration - The "Daming Palace Night City" integrates dining, performances, and trendy experiences, attracting daily foot traffic of hundreds of thousands and showcasing Tang culture [11] - The "Chang'an Twelve Hours" themed street has received over 7 million visitors since its opening, demonstrating the successful integration of cultural IP and immersive experiences [11][13] Group 4: Night Economy and Consumer Engagement - Xi'an has hosted 51 concerts this year, attracting over 932,000 attendees, highlighting the role of events in driving consumer spending [13] - The city has successfully launched multiple night consumption seasons, establishing popular night-time landmarks and enhancing the overall cultural experience for residents and tourists [13][14]

Core Viewpoint - The 2025 Beijing Cultural Forum, co-hosted by the Central Propaganda Department and the Beijing Municipal Government, will take place on September 23-24 in Beijing, showcasing the city's commitment and charm as a cultural hub of China [1] Group 1 - Beijing is positioning itself as a national cultural center, actively promoting the development of the capital in a more open and vibrant manner [1] - The city has been integrating culture, commerce, and tourism over the past year to better meet the diverse cultural needs of its residents [1] - Beijing aims to highlight its unique historical and cultural heritage while telling the stories of China and Beijing to the world [1]

Group 1 - The municipal government emphasizes the importance of integrating Xi Jinping's important speeches with local development strategies to ensure the realization of the grand vision for Zhengzhou [1][2] - The market supervision bureau aims to enhance service quality and create a fair competitive environment for enterprises, focusing on standardization and intellectual property protection [2][3] - The statistical bureau highlights the need for accurate data collection and analysis to support high-quality economic development [3] Group 2 - The cultural tourism and sports group plans to promote the integration of traditional arts with modern trends, enhancing the city's cultural brand [4] - The food industry, represented by companies like Shinian Food, is committed to food safety and innovation in product offerings to meet consumer demands [5] - The public transportation sector aims to improve service quality and efficiency, contributing to the overall development of Zhengzhou as a national central city [6]

Core Insights - The Wuchang Ancient City Doujiying District has achieved over 200,000 visitors in three days during the May Day holiday, setting a historical record and highlighting the integration of culture, commerce, and tourism in Wuhan's urban renewal strategy [1][3]. Group 1: Visitor Experience and Activities - The district features a blend of "Republic of China-style architecture and new consumption formats," including local gift shops, poetry-themed bookstores, and intangible cultural heritage workshops, creating an immersive cultural space [3]. - Various cultural tourism activities were launched during the holiday, targeting different demographics, such as free performances by the "Leisure Youth Rap Group" and the "Guochao Joy Gathering" that combines traditional arts with modern comedy [3]. - The district aims to provide a full-day consumption experience, with daytime cultural activities and nighttime entertainment, enhancing visitor engagement [3]. Group 2: Urban Development and Strategic Goals - The Doujiying District's success is part of the broader initiative to develop the "Yellow Crane Tower Wuchang Ancient City Historical Tourism Area," which has been in planning since 2008 [3]. - Wuhan is positioning itself as an "international consumption center city," leveraging "cultural empowerment and business upgrading" to stimulate new consumption dynamics [3][5]. - The district is committed to optimizing its business layout and is currently developing a second phase, expected to be completed by the National Day, aiming to create an ideal urban cultural tourism consumption chain [5].

Core Insights - The event "Taste of Zhejiang" held from April 24 to 28 attracted over 350,000 visitors and generated direct consumption exceeding 27 million yuan [2] - The event showcased a variety of Zhejiang cuisine, highlighting the culinary heritage and unique dishes from different cities in the province [1][3] - The integration of culture, commerce, and tourism significantly boosted the surrounding business district's consumption by over 45% year-on-year [2] Group 1 - The event featured a diverse range of local delicacies, including Hangzhou lotus root pastry, Ningbo bamboo shoots, and Wenzhou fish balls, allowing consumers to experience the culinary diversity of Zhejiang [1] - High product repurchase rates were noted, indicating strong consumer interest and satisfaction with the offerings [1] - Four new restaurants recognized in the "Golden Osmanthus" guide gained popularity for their unique dishes, contributing to the event's success [1] Group 2 - The event's success is attributed to its strategic location at Wulin Square, which served as a central hub for food enthusiasts [3] - The event's format encouraged a vibrant night market atmosphere, enhancing the overall consumer experience [2] - Unique products like the潮汕卤水全鹅 and rose ice sand pear quickly became popular, demonstrating the potential for culinary innovation in the region [1]