Core Insights - The company has introduced a variety of rice dumplings for the upcoming Dragon Boat Festival, focusing on both traditional flavors and healthier options to meet consumer demand for health and ritual significance [1][2][4] Product Development - The company has launched over ten types of rice dumplings, including traditional flavors like fresh meat and red bean, as well as new low-sugar and low-oil options such as eight-treasure grain dumplings and mushroom dumplings [1][4] - A significant sales increase of over 30% was observed for the newly introduced white rice dumpling within two months of its launch, indicating a shift in consumer preference towards this product [2] Consumer Trends - There is a noticeable shift in consumer preferences from novelty to practicality, with a growing emphasis on health-conscious choices in seasonal foods [4] - The company has recognized the need to modify traditional festive foods to reduce calorie content and improve digestibility, responding to consumer concerns about high-calorie options [4] Cultural Significance - In addition to food, the company has also introduced six types of mugwort bouquets, reflecting the increasing importance of traditional rituals among younger consumers [7] - The new products include various designs and meanings, such as small dragon boat-shaped decorations and gourd-themed bouquets symbolizing "blessings and health" [7]