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三名“洋主播”扎根中国(我在中国·行耕记)
Core Insights - The article highlights the emergence of foreign entrepreneurs in China's cross-border e-commerce live streaming industry, showcasing their unique cultural perspectives and language skills as they promote Chinese products globally [5][6][10]. Group 1: Industry Overview - China is not only the "world's factory" but also an "innovation workshop" for cross-border live streaming e-commerce [5]. - The cross-border e-commerce ecosystem in Zhejiang has been continuously improving, leading to the rise of unique foreign hosts who contribute to the promotion of Chinese manufacturing abroad [5]. Group 2: Individual Experiences - Russian entrepreneur Anna shares her journey of starting a business in Wenzhou, emphasizing the supportive environment for foreign entrepreneurs and the ease of setting up a company with government assistance [6][8]. - Iranian host Goli describes her transition from sharing personal experiences in Yiwu to becoming a successful live streamer, highlighting the importance of authenticity and trust in building her audience [8][9]. - Zimbabwean host Qirui reflects on his unexpected journey into live streaming after studying in Hangzhou, focusing on the technical aspects of products and the importance of presenting quality Chinese manufacturing to a global audience [10][11].