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(投资中国)亚瑟士中国总裁:中国市场展现出强劲的增长潜力
Zhong Guo Xin Wen Wang· 2025-07-19 07:36
Group 1 - The core viewpoint of the articles highlights the significant growth potential of the sports industry in China, driven by the national fitness strategy and the construction of a sports powerhouse [1][2] - ASICS has experienced growth in the Chinese market that exceeds the industry average over the past three years, indicating strong market potential [1] - The establishment of ASICS' research and development center in Shanghai in 2019 has been pivotal for local growth, focusing on customized product development based on deep insights into Chinese consumer preferences [1] Group 2 - ASICS leverages China's robust local supply chain to enhance product delivery, quality, and cost-effectiveness, which supports the company's operational efficiency [1] - The company has participated in the China International Import Expo for several consecutive years to strengthen brand influence and better understand market trends and consumer needs [1] - ASICS aims to drive global development through a strategy that combines professional technology and local insights, positioning China as a key engine for sales growth and product innovation [2]