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出海掘金东南亚和中东,跨境操盘手如何整合资源?
Nan Fang Du Shi Bao· 2025-08-12 12:01
Group 1 - The core viewpoint emphasizes the importance of understanding local markets and cultural differences when expanding into Southeast Asia and the Middle East, rather than relying on the assumption that unsold domestic goods can easily be offloaded in these regions [1][2] - The experience of local sellers indicates that the pricing strategies in Southeast Asia are more competitive than anticipated, requiring significant price reductions to achieve sales [2][3] - The potential for cross-border e-commerce is viewed as greater than domestic markets due to lower return rates and a more mature domestic e-commerce landscape [3] Group 2 - The importance of information and resource integration is highlighted as crucial for success in overseas markets, with a focus on the need for knowledge and experience in navigating these new environments [4][5] - The Middle East market is noted for its distinct cultural and consumption habits, suggesting that certain product categories like consumer electronics and pets are more suitable for entry, while large-scale energy products require further infrastructure development [5]