谢远生指出，3个万亿级和10个千亿级消费热点，是基于对消费趋势、产业基础和技术变革的综合 研判，提出未来一段时期着力培育和拓展的重点领域。 "可以预见，多点开花、分层推进的消费热点格局，能够显著增强国内消费市场的韧性与活力，为 构建新发展格局提供坚实支撑。"谢远生表示。 万亿级消费领域包括老年用品、智能网联汽车、消费电子等。以老年用品为例，在我国人口 老龄化程度不断加深的时代背景下，市场规模已从2014年的2.6万亿元增长到2024年的5.4万亿元， 年复合增长率达到7.3%，成为银发经济的重要支撑。 千亿级消费热点包括婴童用品、智能穿戴产品、化妆品、健身器材、户外用品、宠物食品用 品、民用无人机、潮玩、珠宝首饰与国潮服饰等，这些领域已展现出强劲的增长势头和巨大的发 展潜力，让消费市场呈现出多元化、活力化等重要特征。比如，伴随健康生活、全民健身理念兴 起，户外用品、健身器材需求更加旺盛，IP经济契合年轻群体消费偏好，各类潮玩产品快速火爆 全球。 11月27日，在国务院新闻办举行的发布会上，工业和信息化部副部长谢远生介绍，《实施方案》通 过聚焦供给侧结构性改革，加速品牌引领、标准升级和新技术应用，激发我国庞大内 ...

央视网消息：国家统计局11月27日发布数据显示，1—10月份，规模以上工业企业利润同比增长1.9%，自2025年8月份以来累计增速连续3个月 保持增长。 装备制造业利润较快增长 1—10月份，规模以上装备制造业利润同比增长7.8%，实现利润总额占全部规模以上工业企业利润总额比重达38.5%，较上年同期提高2.0个百 分点，工业企业效益结构持续优化。装备制造业8个大类行业中有7个行业利润实现同比增长，其中，铁路船舶航空航天、电子行业利润两位数 增长。 高技术制造业效益增势良好 1—10月份，规模以上高技术制造业利润同比增长8.0%。智能电子制造发展向好，智能无人飞行器制造、智能车载设备制造、半导体制造、精 密仪器制造等行业效益增长较快。 方案部署五方面19项重点任务 工业和信息化部相关负责人介绍，此次出台的《关于增强消费品供需适配性进一步促进消费的实施方案》，共部署五方面19项重点任务，通过 加速新技术新模式创新应用拓展增量、扩大特色和新型产品供给深挖存量、精准匹配不同人群需求细分市场等措施，从供需两侧协同发力，提 升供给体系对需求结构的适配性。 到2027年形成3个万亿级消费领域 目前，我国消费品品种总量已达 ...

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting significant optimization of the supply structure by 2027, with the formation of three trillion-level consumption sectors and ten billion-level consumption hotspots [1] Group 1: Key Industries - Focus on key industries such as smart connected new energy vehicles and consumer electronics, with initiatives for typical innovative application activities [1] - Encouragement of green and low-carbon consumption in sectors like new energy vehicles [1] Group 2: Market Development - Expansion of automotive aftermarket consumption, including vehicle modifications, RV camping, and automotive events [1] - Promotion of high-quality development in the automotive rental market [1]

近日，《关于增强消费品供需适配性进一步促进消费的实施方案》（以下简称《方案》）正式印 发，并于11月26日发布。 11月27日举行的国务院政策例行吹风会上，工业和信息化部副部长谢远生介绍，《方案》的核心理 念是实现生产和消费从量到质的转变，让企业从生产更多向生产更对、更好转变，解决要素错配和资源 浪费问题，以高质量供给激发和满足各类消费需求。 "推动供需总体适配能最大程度激发消费潜力，促进经济循环畅通。"谢远生表示，工业和信息化部 将会同有关部门认真落实《方案》相关工作，加大资源投入和政策支持，努力扩消费、惠民生、稳增 长。 消费品供给进入优质优价新阶段 近年来，我国深入实施增品种、提品质、创品牌"三品"战略，扩大创新升级消费品供给。 会上发布的数据显示，目前我国消费品品种总量已达2.3亿种，家电、家具等100多个品类产量全球 第一。智能家居、可穿戴设备等创新型产品供给稳步提升，今年前三季度，智能无人机飞行器制造、智 能车载设备制造增加值分别增长59.9%和25.1%。 谢远生特别提到，在强大的制造能力支撑下，我国消费品企业能以极快速度响应技术升级和消费者 需求的细微变化，对产品进行迭代创新。国产品牌也更具影 ...

近日，经国务院同意，工业和信息化部会同五部门联合印发《关于增强消费品供需适配性进一步促进消 费的实施方案》（以下简称《实施方案》），其中提出到2027年，消费品供给结构明显优化，形成3个 万亿级消费领域和10个千亿级消费热点。 谢远生指出，3个万亿级和10个千亿级消费热点，是基于对消费趋势、产业基础和技术变革的综合研 判，提出未来一段时期着力培育和拓展的重点领域。 "可以预见，多点开花、分层推进的消费热点格局，能够显著增强国内消费市场的韧性与活力，为构建 新发展格局提供坚实支撑。"谢远生表示。 万亿级消费领域包括老年用品、智能网联汽车、消费电子等。以老年用品为例，在我国人口老龄 化程度不断加深的时代背景下，市场规模已从2014年的2.6万亿元增长到2024年的5.4万亿元，年复 合增长率达到7.3%，成为银发经济的重要支撑。 千亿级消费热点包括婴童用品、智能穿戴产品、化妆品、健身器材、户外用品、宠物食品用品、 民用无人机、潮玩、珠宝首饰与国潮服饰等，这些领域已展现出强劲的增长势头和巨大的发展潜 力，让消费市场呈现出多元化、活力化等重要特征。比如，伴随健康生活、全民健身理念兴起， 户外用品、健身器材需求更加旺盛 ...

Core Viewpoint - The Chinese government has issued a plan to enhance the adaptability of consumer goods supply and demand, aiming to promote consumption and address structural mismatches in the market [1][4]. Group 1: Current State of Consumer Goods - The total variety of consumer goods in China has reached 230 million, with over 100 categories such as home appliances and furniture leading global production [2]. - The quality of consumer goods has improved significantly, with a compliance rate of over 96% for major products meeting domestic and international standards [2]. - High-end domestic products are increasingly favored, with a market penetration rate of 85% for 4K ultra-HD smart TVs and 98% for energy-efficient variable-frequency air conditioners [2]. Group 2: Structural Issues and Future Goals - Despite advancements, there are still structural mismatches in supply and demand, particularly in high-end brands for jewelry, bags, and cosmetics, as well as personalized products for the elderly and smart terminals [3]. - By 2027, the plan aims to optimize the supply structure, creating three trillion-yuan consumer sectors and ten hundred-billion-yuan consumption hotspots, including elderly products and smart connected vehicles [4]. - The goal is to transition from quantity to quality in production, addressing mismatches in consumer desires and resource allocation [4]. Group 3: Targeted Consumer Needs - The focus is shifting from mere availability of products to their quality, with an emphasis on diverse consumption scenarios [5]. - Key tasks include enhancing the supply of baby products, quality student supplies, fashionable items, and products tailored for the elderly [5][6]. - The government aims to promote large-scale consumption and upgrade the market by reforming the automotive sector and fostering green and smart home consumption [6]. Group 4: Regulatory and Quality Assurance Measures - The market regulatory authority plans to strengthen the quality and safety governance of consumer goods, ensuring a high-quality development-oriented standard system [7]. - Continuous monitoring and enforcement actions will be taken to maintain consumer confidence and improve the supply of quality products [7].

"总体看，当前我国消费品供给已进入优质优价新发展阶段，基本满足了人民美好生活需要。但部分领 域供需结构性错配问题依然存在。"谢远生表示，如国内首饰、箱包、化妆品等领域高端品牌还比较 少；适应居民品质化、个性化需求的新产品创新应用和供给不足；部分消费热点尚未完全充分供给。 近日，工业和信息化部会同5部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》 （以下简称《实施方案》）。11月27日上午，国务院新闻办公室举行政策例行吹风会，工业和信息化部 副部长谢远生等介绍有关情况。 实现生产和消费从量到质的转变 《实施方案》提出，到2027年，形成3个万亿级消费领域和10个千亿级消费热点。 "一方面，通过提升产品品质、增加文化内涵、注入智能绿色元素，推动传统消费品'价值跃迁'；另一 方面，围绕新人群、新场景、新理念、新需求，创造全新的产品与服务。"谢远生表示，其中万亿级消 费领域包括老年用品、智能网联汽车、消费电子等，千亿级消费热点包括婴童用品、智能穿戴产品、化 妆品、健身器材、户外用品、宠物食品用品、民用无人机、潮玩、珠宝首饰与国潮服饰等。 聚焦供需错配的主要领域和环节，《实施方案》提出5个方面的举措。 ...

Core Insights - The article discusses the implementation plan approved by the State Council to enhance the adaptability of consumer goods supply and demand, aiming for significant optimization of the supply structure by 2027, with the creation of three trillion-level consumption fields and ten hundred-billion-level consumption hotspots [1][2]. Group 1: Key Consumption Areas - The three trillion-level consumption fields identified include elderly products, smart connected vehicles, and consumer electronics. The market for elderly products is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3% [2]. - The ten hundred-billion-level consumption hotspots encompass baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy toys, jewelry, and national trend clothing. These areas are showing strong growth momentum and significant development potential [2]. Group 2: Market Trends and Opportunities - The article highlights the dual approach of "stock optimization" and "incremental creation" to stimulate consumption. Stock optimization focuses on enhancing product quality and cultural elements, while incremental creation targets new products and services for emerging demographics and needs, such as smart home ecosystems and solutions for the aging population [1][2]. - The diversification and vitality of the consumption market are emphasized, with trends like health living and fitness driving demand for outdoor and fitness products, and the IP economy appealing to younger consumers through trendy products [2].

"老百姓想要什么、喜欢什么，政策就引导鼓励企业琢磨什么、生产什么，以便广大消费者能 买到称心如意的东西、享受到无微不至的服务，有利于企业生产的产品适销对路、优质优 价。"谢远生说。 记者丨张旭 编辑丨张星 视频丨 吴桂兴 王学权 王冰 近日，经国务院同意，工业和信息化部等六部门联合印发了《关于增强消费品供需适配性进一 步促进消费的实施方案》（以下简称《实施方案》）。 《实施方案》提出两个阶段的主要目标：到2027年，形成3个万亿级消费领域和10个千亿级消 费热点。到2030年，基本形成供给与消费良性互动、相互促进的高质量发展格局，消费对经济 增长的贡献率逐步提升。 11月27日，国新办举行国务院政策例行吹风会，介绍增强消费品供需适配性和进一步促进消费 政策措施有关情况。 在吹风会上，工业和信息化部副部长谢远生指出，《实施方案》的核心理念在于实现生产和消 费"从量到质"的转变，让企业从"生产更多"向"生产更对""生产更好"转变，解决"想买的买不 到、想卖的卖不掉"所带来的要素错配和资源浪费。 详解万亿级消费领域 《实施方案》通过聚焦供给侧结构性改革，加速品牌引领、标准升级和新技术应用，激发我国 庞大内需市场的" ...

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through structural reforms and innovation in key sectors, potentially generating trillions in new consumption markets by 2027 [2][4]. Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks focusing on expanding new consumption, tapping into existing markets, segmenting markets, empowering scenarios, and optimizing the environment [2]. - By 2027, the plan anticipates the emergence of several trillion-yuan consumption markets in key areas, driven by supply-side structural reforms and technological advancements [2][4]. Group 2: Supply and Demand Dynamics - The plan emphasizes the need for consumer goods production to align with changing consumer preferences, ensuring that supply meets demand effectively [3]. - Current consumer goods variety in China has reached 230 million, with significant production in categories like home appliances and clothing [3]. Group 3: Market Opportunities - The plan identifies three trillion-yuan consumption areas, including elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [5]. - Emerging billion-yuan consumption hotspots include baby products, smart wearables, cosmetics, fitness equipment, and outdoor goods, indicating strong growth potential in these sectors [5]. Group 4: Technological Integration - The plan highlights the integration of artificial intelligence to enhance consumer goods supply and adapt to market changes, aiming for a shift from quantity to quality in production [6][8]. - As of mid-2023, the user base for generative AI products in China reached 515 million, showcasing the rapid expansion of AI applications in consumer scenarios [8][9].