本文源自：格隆汇 12月9日，港股三大指数集体下跌，贪玩(9890.HK)高开高走逆势走强，盘中高见16.32港元创9月8日以 来逾3个月新高；最终收涨11.81%报16.1港元，全天成交2.18亿港元，最新市值84.6亿港元。该股本周暂 已两日连升，累涨近25%，年内累涨超1.2倍。 消息面上，贪玩曾宣布，于2025年11月27日，集团专注于潮玩业务的全资附属公司广州粒粒呀文化娱乐 有限公司("TANWAN")与COEXISTCO.，LIMITED(共凝文化集团有限公司)及深圳市共艺斯文化有限公 司(两家公司合称"COEXIST集团")签订战略合作协议《艺术家作品开发合作协定》，整合逾二百名潮玩 艺术家，共同开展艺术作品的衍生品开发、销售及推广活动。合作期限为五年。此次合作标志着集团依 托自身在数字娱乐领域的深厚积累，进一步拓展潮玩产业布局，完善业务生态，开启"经典IP+艺术家 IP"相融合的潮玩新篇章。 ...

Group 1 - The core viewpoint of the article is that Wanda Film positions its app as a specialized membership service platform in the vertical film industry [1] - The company primarily utilizes social media platforms such as Douyin, Kuaishou, and Xiaohongshu for live streaming [1] - The products sold during live streams include movie tickets, cinema merchandise packages, and trendy derivative products, catering to diverse consumer needs [1]

Core Viewpoint - Wanda Film is actively expanding its IP toy business by leveraging its extensive cinema resources and plans to open 100 "Time Space" art stores by 2025, focusing on immersive experiences and diverse product offerings [2] Group 1: Business Strategy - The company is utilizing its over 700 cinema locations to create immersive IP experience spaces called "Time Space," which will integrate toy retail, themed exhibitions, and limited-time events [2] - Wanda Film's subsidiary, Ying Shiguang, is transitioning towards a trend entertainment company by focusing on IP incubation, AI interactive experiences, and comprehensive consumer engagement [2] - The company has a diverse IP resource library that includes its own film and game IPs, leading licensed IPs, original IPs, and co-created IPs with artists [2] Group 2: Partnerships and Collaborations - Wanda Film has strategically invested in the IP toy brand "52TOYS," initiating collaboration in product development, marketing, and other related areas to enhance mutual benefits [2] - The partnership aims to leverage each other's strengths to boost the company's non-ticket revenue streams [2] Group 3: Future Plans - The company is in the early stages of these initiatives and is actively promoting them, with specific progress and developments to be disclosed in regular reports [2]