Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpectedly high traffic [1][3]. Group 1: Event Details - The joint promotional event launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57 AM, with issues persisting for over an hour [3]. - Despite attempts to enhance server capacity, the traffic exceeded expectations, resulting in loading delays and errors in the Wanda Film app and mini-program [1][3]. Group 2: Game and Marketing Strategy - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to launch publicly on January 18, 2024, aiming to enhance player immersion through detailed character customization [6]. - Wanda Film has a history of hosting similar promotional events, as indicated in their semi-annual report, which highlights their strategy to leverage cinema experiences and IP collaborations to boost audience engagement and revenue [6][7]. - The company reported a revenue of 6.689 billion yuan in the first half of the year, a year-on-year increase of 7.57%, with a net profit of 536 million yuan, reflecting a significant growth of 372.55% [7].

万达电影致歉。 10月2日午间，万达电影发文致歉。万达电影称："感谢各位猎人小姐的厚爱和热情，针对目前的万达电影x恋与深空「光影之间，爱在深空」联名活动预约火热导致 的系统瘫痪情况，我们向所有猎人小姐致以最诚挚的歉意。虽已提前增设服务器，但瞬时访问流量依然超出预期，导致万达电影+小程序和万达电影APP出现故障， 致使猎人小姐出现加载卡顿、无法加购等现象。对此，我们已第一时间进行修复处理，请稍作等待，我们将竭尽全力尽早完成修复。" 据悉，当日中午12时，《恋与深空》和万达电影联名周边上线。多名网友反映，自11:57起无法登录、加载页面或加购商品，持续超1小时未恢复。 记者实测发现，截至今日18:00，记者多次尝试，仍无法登录万达电影小程序。此外，点击万达电影小程序"吃喝"专区（该活动所在专区），则提示错误。 据悉，此类联名活动并非万达电影首次举办此类活动了。万达电影半年报显示，2025年上半年，公司积极拓展影院消费新模式，充分发挥影院场景与场域优势，持 续围绕二次元、游戏、潮玩等领域打造超级IP主题活动，既为同好人群搭建交流平台，也为影城注入流量活力，依托IP的全域价值，构建"线下体验—线上传播—衍 生品销售" ...

电影基因打造全方位包裹式沉浸体验 据万达电影介绍，团队充分发挥电影人的专业基因，以"拍一部电影"的匠心水准，为玩家打造了全方位包裹式沉浸体验。 即日起，玩家从生成"通告单"开始，自此开启线上沉浸式体验之旅。 10月2日，梦想渐近，玩家可在线上发起预约，准备奔赴"片场"。10月5日，玩家将在万达电影的线下影院"破次元壁"。 可以预见，玩家们踏入商场的瞬间，便仿佛置身于专属"痛楼"之中——联名视频、海报、垂幅铺满商场大屏、廊道与电梯，浓郁的氛 围感扑面而至。 在此次活动中，万达电影遍布全国200+城市的700+线下影城，将分别变为2家「光影开拍」店、100家「心动热映」店，和605家「爱意 流光」店。在后两类门店中，全国各地的玩家都能看到精美绝伦的巨幅海报作为打卡点；IP专属OST音乐与爆米花的香甜气息在空气 中弥漫开来。视觉、听觉、嗅觉被全方位占领。「光影开拍」店尤其高度还原了电影片场，配备监视器等专业级道具，一系列沉浸式 布景将玩家带入IP梦幻实景。 今日，万达电影发起重磅官宣——十一黄金周将携手现象级游戏 IP《恋与深空》推出大型联名活动。玩家将以游戏中的身份"猎人小 姐"走进影城，和男主一起沉浸式体验"一 ...

Group 1 - The core viewpoint of the article is that Wanda Film positions its app as a specialized membership service platform in the vertical film industry [1] - The company primarily utilizes social media platforms such as Douyin, Kuaishou, and Xiaohongshu for live streaming [1] - The products sold during live streams include movie tickets, cinema merchandise packages, and trendy derivative products, catering to diverse consumer needs [1]

Group 1 - The core issue involves a consumer complaint against Wanda Film Co., Ltd. regarding a potential breach of contract related to a purchase made on June 16, 2025 [1] - The complaint was filed on June 24, 2025, and the consumer is seeking compensation for alleged losses due to the company's refusal to fulfill the contract [1] - As of August 23, 2025, no mediation agreement has been reached, and the case is being handled by the Beijing Chaoyang District Market Supervision Administration [1] Group 2 - Wanda Film Co., Ltd. was established on January 20, 2005, and is located in Chaoyang District, Beijing [1] - The company primarily engages in broadcasting, television, film, and recording production activities [1] - The registered capital of Wanda Film Co., Ltd. is approximately 2.11 billion RMB, and the legal representative is Chen Xi [1]