Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpectedly high traffic [1][3]. Group 1: Event Details - The joint promotional event launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57 AM, with issues persisting for over an hour [3]. - Despite attempts to enhance server capacity, the traffic exceeded expectations, resulting in loading delays and errors in the Wanda Film app and mini-program [1][3]. Group 2: Game and Marketing Strategy - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to launch publicly on January 18, 2024, aiming to enhance player immersion through detailed character customization [6]. - Wanda Film has a history of hosting similar promotional events, as indicated in their semi-annual report, which highlights their strategy to leverage cinema experiences and IP collaborations to boost audience engagement and revenue [6][7]. - The company reported a revenue of 6.689 billion yuan in the first half of the year, a year-on-year increase of 7.57%, with a net profit of 536 million yuan, reflecting a significant growth of 372.55% [7].

Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpected traffic [1][4]. Group 1: Event Details - The joint event with "Love and Deep Space" launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57, with issues persisting for over an hour [4]. - Despite attempts to enhance server capacity, the sudden surge in traffic exceeded expectations, causing loading delays and errors in the Wanda Film app and mini-program [1][4]. Group 2: Game and User Demographics - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to publicly launch on January 18, 2024, targeting primarily female users [7]. - The game aims to enhance player immersion and interaction through detailed character customization based on emotions and expressions [7]. Group 3: Previous Collaborations and Strategies - Wanda Film has a history of similar collaborative events, as indicated in their semi-annual report, which highlights efforts to expand cinema consumption models and engage with various IPs, including anime and games [7][8]. - Previous successful collaborations include events with "Identity V" and "Night of Light," which attracted significant player engagement and contributed to revenue growth during off-peak periods [7][8]. Group 4: Financial Performance - In the first half of the year, Wanda Film reported a revenue of 6.689 billion yuan, a year-on-year increase of 7.57%, and a net profit of 536 million yuan, reflecting a substantial growth of 372.55% [8].

Core Viewpoint - Wanda Film is launching a major collaboration with the popular game IP "Love and Deep Space" during the National Day holiday, aiming to enhance the cinema experience and attract young audiences through immersive activities [1][12]. Group 1: Event Details - Players will engage in an immersive experience as the character "Hunter Girl," participating in the story of a movie's creation [1]. - The event will kick off with players generating a personalized "notification" on the Wanda Film app, marking the beginning of their online immersive journey [4]. - From October 2, players can make reservations online, and on October 5, they will experience the event in Wanda Film's offline cinemas across over 200 cities [5]. Group 2: Immersive Experience - Wanda Film aims to provide a comprehensive immersive experience, utilizing the expertise of film professionals to create a movie-like atmosphere [3][6]. - The event will feature themed stores, including "Light and Shadow Shooting" and "Heartfelt Screening," with decorations, music, and scents designed to engage all senses [5]. - Players will be addressed as "Hunter Girl" by staff and can participate in various interactive activities, enhancing the immersive experience [5]. Group 3: Strategic Implications - This initiative is part of Wanda Film's "Super Entertainment Space" strategy, which seeks to expand the boundaries of cinema and create diverse entertainment experiences [7][10]. - Previous collaborations with popular games have successfully attracted a young audience, with a 30% conversion rate for viewership among those under 25 years old [10][8]. - The strategy aims to establish Wanda Film's cinemas as landmark locations for Generation Z, creating a new model for entertainment consumption [10][12]. Group 4: Market Trends - As global GDP per capita reaches $10,000, there is a notable increase in demand for spiritual consumption, particularly among Generation Z, who prioritize emotional fulfillment and self-construction [6]. - The immersive activities allow players to engage in a "ritual" of self-identity, enhancing their connection to the brand and the cinema experience [6]. - Wanda Film's innovative approach is positioning it as a leader in the industry, shifting focus from traditional film viewership to a broader entertainment ecosystem [12].

Group 1 - The core viewpoint of the article is that Wanda Film positions its app as a specialized membership service platform in the vertical film industry [1] - The company primarily utilizes social media platforms such as Douyin, Kuaishou, and Xiaohongshu for live streaming [1] - The products sold during live streams include movie tickets, cinema merchandise packages, and trendy derivative products, catering to diverse consumer needs [1]

Group 1 - The core issue involves a consumer complaint against Wanda Film Co., Ltd. regarding a potential breach of contract related to a purchase made on June 16, 2025 [1] - The complaint was filed on June 24, 2025, and the consumer is seeking compensation for alleged losses due to the company's refusal to fulfill the contract [1] - As of August 23, 2025, no mediation agreement has been reached, and the case is being handled by the Beijing Chaoyang District Market Supervision Administration [1] Group 2 - Wanda Film Co., Ltd. was established on January 20, 2005, and is located in Chaoyang District, Beijing [1] - The company primarily engages in broadcasting, television, film, and recording production activities [1] - The registered capital of Wanda Film Co., Ltd. is approximately 2.11 billion RMB, and the legal representative is Chen Xi [1]