Core Insights - Douyin E-commerce has launched the sales season for Chilean cherries for 2025-2026, marking the arrival of the first large cargo ship loaded with Chilean cherries in China [1] - The platform has partnered with the Chilean Fruit Exporters Association and local quality brand merchants to enhance consumer access to high-quality products from the origin [1] - The demand for healthy eating among consumers is increasing, with Chilean cherries becoming a popular choice for festive gatherings in China [1] Group 1 - Douyin E-commerce has introduced an official guarantee called "bad return" to ensure quality control of cherries, allowing consumers to request returns within 48 hours if the product does not meet specified size or weight [1] - In 2024, Chilean cherry exports are expected to exceed $3.091 billion, with over 90% of exports directed to China [1] - Last season, Douyin E-commerce's sales of Chilean cherries exceeded 3.7 billion yuan, establishing it as a major online sales channel for these products [1] Group 2 - Starting from October, Douyin E-commerce has initiated direct sourcing from Chilean quality brand merchants to prepare for a new wave of cherry consumption [2] - Various cherry varieties such as Santina, Bing, and Regina will be available from December to February, along with themed gift boxes for the Spring Festival [2] - To address potential frost damage during winter transport, Douyin E-commerce has collaborated with logistics companies to enhance supply chain guarantees, including setting up shared cold storage facilities in Northeast China [2]