1月20日，2026年首场京东品酒会在广州香格里拉大酒店成功举行。活动现场，京东创新零售总裁与品牌合作伙伴、消费者齐聚一堂，共享香格里拉定制晚 宴，品君品习酒的同时，围绕京东生鲜超级供应链，从源头包销、定植定养、海外直采等方面展开了一场深入交流。 2026年首场京东品酒会 京东生鲜则面向来自全国的幸运用户，生鲜产业链上的众多品牌合作伙伴，展示了通过超级供应链能力，源头包销的查干湖冬捕有机胖头鱼、定植定养的京 东跑步鸡（原种清远走地鸡）、海外直采的新西兰车厘子，以及鲜京采年货海鲜礼盒等时下热门商品。 过去一年，京东生鲜深耕源头，在业内率先推出"包圆"模式，通过源头包销、源头直采、源头直发等方式，为消费者带来"又好又便宜"的生鲜商品。目前， 京东生鲜正在包销500万斤的耙耙柑、近50%产量的查干湖鱼。同时，京东生鲜积极走向供应链的最前端，通过对消费需求的洞察，反向推动合作基地进行 定植定养，给到产业端更确定性的增长，给到消费者更丰富的差异化供给。在广东清远、河北武邑、江西泰和等多地成功落地"跑步鸡"、"跑山猪"等项目。 在海外直采方面，通过专业买手直连海外产地，实现成本与品质的直接管控。让更多新奇特的全球好物，也 ...

1月20日，2026年首场京东品酒会在广州香格里拉大酒店成功举行。活动现场，京东创新零 售总裁与品牌合作伙伴、消费者齐聚一堂，共享香格里拉定制晚宴，品君品习酒的同时，围 绕京东生鲜超级供应链，从源头包销、定植定养、海外直采等方面展开了一场深入交流。 2026年首场京东品酒会。 品酒会现场，京东生鲜与贵州习酒联袂贡献多款经典商品供现场品鉴。贵州习酒自2013年与京东合作以 来，近13年不断沉淀和创新，在2025年更是达成了"君品直供"的新合作阶段，年销售规模已经突破了14 亿元。此次京东品酒会上，习酒提供精选酱香优质基酒和陈年老酒、经白酒酿造专家团队倾心打造而成 的君品习酒，还特别首发了产于中国酱香型白酒核心产区赤水河中游河谷的窖藏马年生肖酒。该酒以红 色为基调，渲染出喜庆的新年氛围，代表着品酒者对新一年美好生活的"寄语"。 京东生鲜包销近50%产量的查干湖鱼。 一系列的供应链升级，不仅让广东荔枝24小时鲜达新疆、48小时运抵欧洲销售，实现一个多月内销量同 比增长超4倍，也让新疆的消费者在冬天也实现了"车厘子自由"，更助力大闸蟹、罗非鱼、黑虎虾等核 心商家实现60%至100%的爆发式增长，帮助产地和农户既增产又 ...

Core Insights - Douyin E-commerce has launched the sales season for Chilean cherries for 2025-2026, marking the arrival of the first large cargo ship loaded with Chilean cherries in China [1] - The platform has partnered with the Chilean Fruit Exporters Association and local quality brand merchants to enhance consumer access to high-quality products from the origin [1] - The demand for healthy eating among consumers is increasing, with Chilean cherries becoming a popular choice for festive gatherings in China [1] Group 1 - Douyin E-commerce has introduced an official guarantee called "bad return" to ensure quality control of cherries, allowing consumers to request returns within 48 hours if the product does not meet specified size or weight [1] - In 2024, Chilean cherry exports are expected to exceed $3.091 billion, with over 90% of exports directed to China [1] - Last season, Douyin E-commerce's sales of Chilean cherries exceeded 3.7 billion yuan, establishing it as a major online sales channel for these products [1] Group 2 - Starting from October, Douyin E-commerce has initiated direct sourcing from Chilean quality brand merchants to prepare for a new wave of cherry consumption [2] - Various cherry varieties such as Santina, Bing, and Regina will be available from December to February, along with themed gift boxes for the Spring Festival [2] - To address potential frost damage during winter transport, Douyin E-commerce has collaborated with logistics companies to enhance supply chain guarantees, including setting up shared cold storage facilities in Northeast China [2]