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年赚150亿!这两个小县城,炸出超级产业
创业邦· 2025-09-22 04:12
Core Viewpoint - The article discusses the rapid development of new industries in rural counties in China, specifically focusing on the Hanfu industry in Caoxian and the lingerie industry in Guanyun, highlighting how these counties have successfully cultivated these industries within a short time frame [6][8][43]. Summary by Sections Industry Overview - Caoxian has 2,753 Hanfu enterprises and 15,405 online stores, with a total sales revenue exceeding 12 billion yuan in 2024, showing a year-on-year growth of 10.18% [8][15]. - Guanyun has over 500 lingerie manufacturers, accounting for more than 60% of the national market share, with annual sales surpassing 3 billion yuan [8][15]. Historical Context - The Hanfu industry in Caoxian evolved from the production of performance costumes, which began in the 1990s, while Guanyun's lingerie industry started developing in 2006 with the introduction of light textile enterprises [10][11]. Market Dynamics - The rise of e-commerce has been crucial for both industries, with Caoxian leveraging online platforms to boost Hanfu sales and Guanyun capitalizing on the growing demand for lingerie [8][13][30]. Cultural Significance - Hanfu represents a revival of traditional Chinese culture, while lingerie reflects changing societal attitudes towards sexuality and self-expression [39][41]. Government Support - Both counties have received government backing to develop their respective industries, with Caoxian establishing "e-shang town" and Guanyun creating "Yiqu Town" to foster industry growth [30][33]. Labor Dynamics - The workforce in both counties primarily consists of rural women, who have transitioned from traditional agricultural roles to become key players in these emerging industries [24][25][26]. Future Prospects - The article emphasizes the need for both counties to enhance their brand recognition and standardization to compete in the global market, with projections indicating significant growth potential for both Hanfu and lingerie industries [46][48].