传统文化复兴
Search documents
年赚150亿!这两个小县城,炸出超级产业
创业邦· 2025-09-22 04:12
Core Viewpoint - The article discusses the rapid development of new industries in rural counties in China, specifically focusing on the Hanfu industry in Caoxian and the lingerie industry in Guanyun, highlighting how these counties have successfully cultivated these industries within a short time frame [6][8][43]. Summary by Sections Industry Overview - Caoxian has 2,753 Hanfu enterprises and 15,405 online stores, with a total sales revenue exceeding 12 billion yuan in 2024, showing a year-on-year growth of 10.18% [8][15]. - Guanyun has over 500 lingerie manufacturers, accounting for more than 60% of the national market share, with annual sales surpassing 3 billion yuan [8][15]. Historical Context - The Hanfu industry in Caoxian evolved from the production of performance costumes, which began in the 1990s, while Guanyun's lingerie industry started developing in 2006 with the introduction of light textile enterprises [10][11]. Market Dynamics - The rise of e-commerce has been crucial for both industries, with Caoxian leveraging online platforms to boost Hanfu sales and Guanyun capitalizing on the growing demand for lingerie [8][13][30]. Cultural Significance - Hanfu represents a revival of traditional Chinese culture, while lingerie reflects changing societal attitudes towards sexuality and self-expression [39][41]. Government Support - Both counties have received government backing to develop their respective industries, with Caoxian establishing "e-shang town" and Guanyun creating "Yiqu Town" to foster industry growth [30][33]. Labor Dynamics - The workforce in both counties primarily consists of rural women, who have transitioned from traditional agricultural roles to become key players in these emerging industries [24][25][26]. Future Prospects - The article emphasizes the need for both counties to enhance their brand recognition and standardization to compete in the global market, with projections indicating significant growth potential for both Hanfu and lingerie industries [46][48].
洛阳:区委书记带头“穿越”洛邑古城!六大消费优惠9月启动
Sou Hu Cai Jing· 2025-08-28 16:24
Core Insights - The article highlights the innovative approach taken by the leadership of Luoyang's old district to enhance the local cultural tourism economy through immersive experiences and direct engagement with consumers [1][8]. Group 1: Leadership Engagement - The leadership team, led by District Secretary Zhao Shuzheng, conducted an "immersive research" by dressing in Hanfu and interacting with tourists, showcasing a new model of government service [1][6]. - They adhered to the "three no's and three musts" principle during their street visits, which included not revealing their identities and making personal purchases to understand consumer experiences better [3][8]. Group 2: Promotional Measures - The district introduced six major promotional measures aimed at boosting the Hanfu economy, which includes discounts for wearing Hanfu while dining, staying in accommodations, using transportation, shopping, and enjoying entertainment [4][5][6]. - These measures are set to be implemented from September 1 to December 31, targeting various aspects of consumer spending in the area [6][11]. Group 3: Economic Impact - The Hanfu economy in the old district has seen exponential growth, with the number of Hanfu makeup and styling businesses increasing to 1,360, a 14-fold increase from the end of 2022 [9]. - The district anticipates receiving 40 million tourists and generating a total tourism revenue of 30 billion yuan in 2024, creating new job opportunities for around 30,000 individuals in related fields [9]. Group 4: Cultural Revival - The article emphasizes that the Hanfu trend is not a fleeting phenomenon but a significant aspect of the revival of traditional culture, as articulated by Zhao Shuzheng [9][11]. - The integration of cultural tourism with local economic development is portrayed as a means to enhance the quality of life for residents and promote shared growth [11].