Core Insights - Audi and SAIC Group have launched the Audi E5 Sportback, marking a significant milestone in Audi's electric vehicle strategy in China, with a price range of 235,900 to 319,900 yuan [1][9] - The E5 Sportback represents a shift towards a "China co-creation" model, combining German engineering with local innovation, enhancing the collaboration between the two automotive giants [3][9] - The vehicle features advanced design elements and technology, including a new operating system and a comprehensive driver assistance system, showcasing Audi's commitment to luxury and smart mobility [4][6][8] Group 1: Product Launch and Pricing - The Audi E5 Sportback is the first mass-produced model under the new AUDI brand, with a pre-sale price starting at 235,900 yuan [1][9] - The model is available in four variants, including the Pioneer and Pioneer Plus [1] - The competitive pricing is attributed to the efficiencies gained from the "China co-creation" model [9] Group 2: Technological Innovations - The E5 Sportback features a new AUDI OS operating system and Qualcomm Snapdragon 8295 chip, enhancing the interactive digital cockpit experience [6] - It includes a robust driver assistance system developed in collaboration with Momenta, integrating 27 perception hardware components for various driving scenarios [6] - The vehicle is powered by dual permanent magnet synchronous motors, delivering up to 787 horsepower and achieving 0-100 km/h in just 3.4 seconds [8] Group 3: Manufacturing and Production - The Audi E5 Sportback is produced at the SAIC Audi manufacturing base in Jiading, which combines German precision with Chinese manufacturing capabilities [9] - The factory is characterized by high automation and a fully digital production management system, with an annual production capacity of 360,000 units [9] - This modern facility emphasizes quality control at every production stage, from stamping to assembly [9] Group 4: Strategic Vision - Audi aims to deepen its technological integration and innovation in the Chinese luxury car market, setting a new standard for luxury smart mobility [11] - The launch of the E5 Sportback is seen as a pivotal moment for the brand, aligning with the growing demand for electric vehicles in China [11] - Audi's CEO emphasizes the brand's commitment to delivering uncompromised driving experiences to Chinese consumers [11]