Core Viewpoint - Guanghan, known as the "Capital of Hot Pot Ingredients in China," has established a competitive full industrial chain for hot pot ingredients, achieving an annual output value of 16.7 billion yuan, with plans to reach 20 billion yuan by 2025 and 30 billion yuan by 2030 [1][3]. Industry Overview - The hot pot industry in Guanghan began in the 1990s and has grown to include over 150 related enterprises, covering all aspects of production, processing, packaging, and logistics, with an annual output value of 16.7 billion yuan [3]. - Guanghan's hot pot products account for over 30% of the national market share and have a coverage rate of over 85% in high-end hot pot chains like Haidilao and Xiaolongkan, exporting to over 40 countries and regions [3]. Innovation and Development - The local hot pot ingredient industry has nurtured 10 national high-tech enterprises and 8 specialized and innovative enterprises, collaborating with universities to establish three hot pot industry research institutes [3]. - Guanghan has the first CNAS-certified beef tallow testing laboratory in the country and has participated in the formulation of over 20 national and group standards for products like beef tallow and chili oil [3]. Promotional Activities - A promotional event was held to showcase the achievements of Guanghan's hot pot industry, featuring a signing ceremony for enterprise cooperation and interactive activities to enhance brand visibility [4]. - The event included a themed exhibition area inspired by the Sanxingdui culture, creating an immersive consumer experience and promoting the hot pot brand [4]. Tourism Integration - Guanghan is also known for its rich cultural heritage and has been recognized as one of the top 100 counties in China for tourism, actively promoting a comprehensive tourism strategy centered around the Sanxingdui archaeological site [4].