Core Insights - The 10th Zhengzhou Catering Industry Expo and the 10th Zhengzhou International Hot Pot Ingredients Exhibition will be held from July 17 to 20, 2025, showcasing the strong presence of Deep Shouxin Food Co., Ltd. with its well-known product series, including Ah He Li beef balls and beef tendon balls [1] - Ah He Li brand, established in 2008 in Shantou, Guangdong, has grown to over 200 stores nationwide, representing authentic Chaoshan beef hot pot and embodying the heritage of "intangible cultural heritage" [1] - The company emphasizes strict quality control and innovation in traditional craftsmanship, gaining significant attention at the exhibition [1] Product Experience - During the expo, Ah He Li organized live cooking demonstrations and tasting activities, allowing attendees to experience the superior quality and taste of its products [1] - The beef balls are noted for their juiciness and chewiness, while the beef tendon balls offer a firm texture, made from high-quality beef through meticulous selection and processing [1] - The booth attracted many visitors, receiving positive feedback and establishing a solid foundation for future development [1] Brand Philosophy and Future Plans - Ah He Li adheres to the philosophy of "real ingredients, high quality," focusing on beef products and enhancing product development to meet modern consumers' demands for health and taste [3] - The company aims to provide high-quality, efficient one-stop services, promoting fresh, delicious, healthy, and safe high-end hot pot ingredients to everyday consumers [3] - The brand has gained high recognition in the industry for its exceptional quality and cultural heritage, committing to innovation and tradition to lead healthy industry development [5]

Core Insights - The investment of 490 million yuan by Guoquan Food in Danzhou, Hainan, aims to enhance its food production capabilities and strengthen its supply chain, market expansion, and internationalization strategies [1][7] - The prepared food market has surpassed 500 billion yuan, while the hot pot ingredient market has exceeded 1 trillion yuan, indicating a highly competitive landscape where supply chain efficiency is crucial for gaining market advantage [1][2] Supply Chain Strategy - Guoquan's investment is part of a broader strategy to vertically integrate its supply chain, having already established six production bases across China with a "single product, single factory" approach [2] - The new Hainan base will reduce logistics costs in southern regions and enhance the company's ability to serve Southeast Asia, leveraging Hainan's free trade port advantages [2][3] Market Expansion Goals - Guoquan aims to open an additional 10,000 stores over the next five years, targeting a total of over 20,000 stores, capitalizing on its extensive C-end sales network [4][7] - The company has a significant presence in rural markets, where demand for prepared foods is growing due to rising income levels and changing consumer preferences [5] Competitive Landscape - The prepared food industry is facing challenges from rising raw material costs, with imported beef prices projected to increase significantly by 2025 [6] - Guoquan's establishment of the Hainan base is a strategic move to mitigate these cost pressures through local sourcing and tax advantages [6][7] Long-term Strategic Positioning - The investment is seen as a long-term strategic positioning for Guoquan, aiming to transition from a hot pot ingredient supplier to a global prepared food provider [7] - The company's focus on supply chain control is critical for maintaining competitive advantages in a market characterized by intense competition [6][7]