Core Insights - The article discusses the role of artificial intelligence (AI) in transforming marketing strategies for brands, particularly in the context of the Chinese market and the global expansion of brands [3][7]. Company Overview - Jasmine Digital Group, led by founder and CEO Monica Lin, is focusing on AI-driven marketing solutions to assist well-known brands like Procter & Gamble, L'Oréal, and Anta in achieving intelligent upgrades [3][4]. - The company has developed a self-researched AI product system that includes the "Red Data" platform for social media marketing, the "Lingji Engine" for content management, and the "Leopard Broadcast" system for live e-commerce management [3][4]. AI Applications in Marketing - AI is identified as a key factor in enhancing marketing efficiency and effectiveness, particularly in the rapidly growing online retail market, which reached a total of 15.42 trillion yuan in 2023 [7]. - The "Leopard Broadcast" system has been implemented for a global home appliance brand, managing around 300 live streaming rooms on Douyin, with plans to expand to over 1,000 [4]. - The "Red Data" platform has demonstrated unique value by identifying potential influencers, significantly improving sales conversion rates for brands [4][5]. Content Creation and Management - The "Lingji Engine" has enabled a well-known cereal brand to efficiently reuse over one million content materials, resulting in the creation of over 100 viral videos and a sevenfold increase in annual sales [5]. - The company is also upgrading its existing big data applications with AI, focusing on three main areas: social media, content e-commerce, and content assets [6]. Future Directions - Jasmine Digital Group aims to establish a new paradigm for overseas expansion, helping Chinese brands enter international markets while also assisting global brands in entering China [8]. - The company plans to deepen the application of AI technology in cross-border marketing, providing smarter marketing solutions for brands in a competitive landscape [8].