茉莉数科集团"CES内容营销体系"+AI赋能应用系统蓝图。 林敏（Monica） 茉莉数科集团创始人兼CEO 内容创作环节同样因AI而变革。茉莉数科服务的某世界知名麦片品牌拥有超百万条内容素材，通过"灵 积引擎"构建的"内容银行"，这些素材被高效复用和二次创作，最终打造出超百条爆款视频，推动该品 牌短视频年度销售业绩提升7倍。 智能营销 1+3+X智能营销体系升级 在中国品牌全球化进入新阶段的当下，人工智能正成为企业营销变革的核心驱动力。茉莉数科集团（下 称"茉莉数科"）创始人兼CEO林敏（Monica），作为粤港澳大湾区杰出青年企业家，正带领团队通过自 研AI工具矩阵，为品牌提供从社交媒体整合营销到内容电商转化的全链路解决方案，助力宝洁、欧莱 雅、安踏等国内外知名品牌实现智能升级。 "在网络零售这个快速发展的市场中，AI技术正在成为决定胜负的关键因素。"Monica深刻意识到这一新 趋势，并率先开启了AI技术投入和战略转型。 灵积引擎 构建"内容银行"，让爆款更加科学 "在营销场景下，AI到底赋予了它哪些高效的驱动和增长？我们认为，这种变革主要体现在四大核心领 域：洞察与成效、组织与流程、内容与创意、媒体与 ...

在抖音电商场域深耕数年，星罗不仅帮助众多客户实现转化目标、跃升类目TOP品牌，而且高度重视在 实践中总结和验证营销、运营方法论，并持续迭代升级，产出了"星罗全域经营方法论"，积极输出行业 洞察和实战总结，以帮助不同赛道、不同发展阶段的品牌打开增长通路。此前，星罗已输出了"抖音电 商会员运营方法论"、《2024抖音美妆行业礼遇白皮书》、"抖音电商品牌宝典·大食品类目"等多种洞察 类内容，并基于实战经验与方法论沉淀，与抖音电商携手推出"达人合作效果放大器"（KOLs Amplifier）工具，为商家提供达人匹配建议和落地指南。 未来，星罗将继续深耕营销服务领域，为品牌客户提供一站式解决方案，助力品牌在各个场域实现高效 增长，同时将实战经验沉淀为行业方法论，输出更多营销案例与策略，促进平台生态的多元与繁荣，从 而不断提升供需两端的连接质量与效率，创造人人因消费而幸福的美好世界。 作为值得买科技旗下智能营销板块的代表业务，星罗（包括星罗创想和日晟星罗）致力于为客户提供全 链路的营销服务。其中，星罗创想是以AI驱动的商品信息全网分发平台，通过接入全网传统媒体和自 媒体，帮助品牌商品在不同的流量体中进行分发；而日晟星罗则 ...

Group 1: Financial Performance and Market Impact - Alibaba Cloud's financial report exceeded market expectations, with AI-related product revenue achieving triple-digit year-on-year growth for eight consecutive quarters, accounting for over 20% of total revenue [1] - Following the announcement, Alibaba's stock surged by 12.90%, reflecting strong market confidence in its cloud services [1] Group 2: Strategic Partnership and AI Marketing Innovations - WanKa YiLian announced a comprehensive cooperation memorandum with Alibaba Cloud, focusing on developing "AI Marketing Intelligence" and "AI Mobile Intelligence" to drive industry transformation [1] - The partnership aims to leverage AI models and cloud computing to build a global ecosystem for "AI + Marketing" [1] Group 3: AI Marketing Engine Development - WanKa YiLian plans to integrate Alibaba Cloud's Tongyi Qianwen model with its extensive industry data to create a multi-dimensional AI intelligence matrix [2] - The advertising strategy AI will enhance efficiency by over 30% through improved data and algorithm collaboration [2] Group 4: Global Advertising Distribution and Localization - WanKa YiLian has established a global real-time bidding and dynamic budget adjustment system, improving conversion rates by 15% [3] - The company focuses on emerging markets like Southeast Asia and India, utilizing automated multilingual advertising to reduce customer complaints by 20% [3] Group 5: AI Customer Service Innovations - WanKa YiLian has developed a 24/7 multilingual AI customer service system, achieving over 90% customer satisfaction through emotional analysis and intent recognition [4] Group 6: AI Mobile Ecosystem Development - The collaboration will also focus on creating an AI mobile ecosystem, leveraging the upcoming surge in AI smartphones like the iPhone 17 [5] - WanKa YiLian aims to establish AI data service standards with mobile manufacturers, facilitating high-quality data collection and reducing ecosystem integration barriers [6] Group 7: Seamless User Experience and Service Integration - The AI intelligence will be deeply integrated into mobile systems, allowing users to access services through voice commands without opening apps, enhancing user interaction [7] - This approach aims to redefine user engagement with mobile services, promoting a seamless "command-to-service" experience [8] Group 8: Infrastructure and Global Support - Alibaba Cloud will provide dedicated computing resources to support daily training of trillions of data features, significantly reducing model iteration cycles [9] - The partnership represents a deep integration of AI technology with vertical industries, aiming to redefine the concept of intelligent marketing [9]

Core Viewpoint - 2024 is widely regarded as the "Year of AI Explosion," with 易点天下 (301171.SZ) reporting impressive financial results, including a revenue of 2.547 billion yuan, a year-on-year increase of 18.83%, and a net profit of 232 million yuan, up 6.81% year-on-year [1] Financial Performance - In 2024, 易点天下's revenue reached 2.547 billion yuan, representing an 18.83% year-on-year growth, while the net profit attributable to shareholders was 232 million yuan, reflecting a 6.81% increase [1] - The company plans to distribute a cash dividend of 1.16 yuan per 10 shares, with total dividends and buybacks for the year expected to amount to 76.4818 million yuan, accounting for 32.99% of the net profit [1] - In Q1 2025, the company continued its growth trajectory, achieving a revenue of 929 million yuan, a 93.18% year-on-year increase, and a net profit of 61.244 million yuan, up 30.78% [2] Market Expansion and Diversification - 易点天下 has expanded its services beyond traditional sectors like cross-border e-commerce and gaming to emerging fields such as short dramas, AI applications, and new energy vehicles [3] - The company has successfully assisted various clients in entering overseas markets, including the short drama app ReelShort, which achieved significant market penetration in North America [3] - The revenue from applications, agents, and other types of clients grew by 23.31% in 2024, indicating a clear diversification of its business [3] Strategic Partnerships and Media Resources - In 2024, 易点天下 became a partner of Amazon Advertising and the first-level agent for AppLovin in Greater China, enhancing its media resource capabilities [4] - The company has served over 10,000 enterprises globally, achieving over 800 million commercial effect conversions and covering more than 70 billion independent devices across 200+ countries [4] Digital Marketing Solutions - 易点天下 is focused on building a comprehensive digital marketing ecosystem, enhancing its service capabilities and product differentiation [5] - The company invested 96.9108 million yuan in R&D in 2024, a year-on-year increase of 11.77%, and launched several AI-driven products and solutions [6] - The AIGC digital marketing creation platform KreadoAI has achieved significant technological advancements, serving over 200 million users globally [7] Service Expansion and Industry Solutions - The company is addressing the diverse needs of medium to large enterprises and emerging clients by developing vertical industry solutions [8] - The Cycor FinOps multi-cloud cost optimization solution has managed over 1.1 billion yuan in funds, achieving an average cost optimization of 31.5% [8] - 易点天下 aims to support the creation of 1,000 global brands and serve 100,000 enterprise clients, positioning itself as a leading independent advertising platform [8]