Workflow
智能营销
icon
Search documents
易点天下联袂阿里云 共筑AI漫剧出海新引擎
易点天下AI行业解决方案负责人Felisa Fei表示,此次与阿里云的合作,将依托双方在技术、资源、市场 与服务上的协同效应,系统性地解决AI漫剧从产能提升到商业闭环的关键挑战。阿里云智能集团公共 云事业部西部大区西北业务总监徐强指出,双方在八年合作中共同见证了中国出海产业的演进,面对 AI内容时代的到来,有信心通过共建垂直行业解决方案,助力中国动漫与文化产业在全球市场实现更 大突破。 近日,国内领先的智能营销与企业出海服务商易点天下(301171)与阿里云正式达成AI漫剧出海框架合作 协议,双方将整合资源、互补优势,共同打造业内首个面向"AI漫剧出海"赛道的全链路加速增长引擎, 为中国动漫内容走向全球市场提供从算力支持、内容生产到营销变现的一站式解决方案。 当前,AI内容产业正迎来爆发式增长。数据显示,2025年以来,国内AI漫剧周均在投剧目已突破110 部,累计上线作品达3000部,环比增幅高达603%,用户播放量与点赞量也呈现近翻倍增长。与此同 时,中国动漫出口规模预计将在2025年突破200亿元,海外用户总量从2020年的2000万跃升至5000万, 其中东南亚市场占有率已达35%。面对这一高速增长的 ...
万咖壹联与北航联合实验室落地 攻坚智能营销“最后一公里”
Core Insights - The establishment of the joint laboratory between Wanka Yilian and Beihang University marks a significant step in advancing technology innovation and industrial application in data intelligence and data security [1][2] - The collaboration aims to address key industry challenges such as "data silos," "model black boxes," and "compliance risks" through the development of an intelligent advertising engine [1][3] Group 1: Strategic Focus - The joint laboratory will focus on three core strategies: tackling core technology challenges, building a talent ecosystem, and facilitating the transformation of research outcomes into market-ready products [2] - The goal is to evolve the advertising system into a highly autonomous intelligent entity, enhancing the capabilities of Wanka Yilian's advertising platform [2] Group 2: Financial Performance - Wanka Yilian has achieved a 39.0% year-on-year revenue growth to 1.713 billion yuan in the first half of 2025, with overseas business revenue surging over 400% [2] - The company is on track to reach a revenue target of 10 billion yuan, supported by the strategic partnership with Beihang University [2] Group 3: Technological Development - The laboratory will focus on several research directions, including historical data analysis for advertising, development of automated advertising engines, and optimization of creative advertising materials [2] - The collaboration is expected to enhance Wanka Yilian's investment value and drive growth through the "AI + overseas expansion" strategy [3]
三七互娱领投智推时代种子轮融资,抢占AI搜索红利
Huan Qiu Wang· 2025-10-30 05:13
Core Insights - The article discusses the recent investment by 37 Interactive Entertainment in Shanghai Zhitui Shidai Technology Co., a service provider for AI search ecosystem optimization, highlighting the growth potential of the GEO sector and the strategic importance of this investment in intelligent marketing [1][4]. Company Overview - Zhitui Shidai, founded in 2025, focuses on providing GEO solutions centered around AI visibility enhancement and content optimization for leading global brands across various sectors including education, gaming, health, retail, enterprise services, and finance [3]. - The company has developed China's first open-source GEO service system, the GENO system, which includes four engines: Star Hub (monitoring and early warning), Star Map (user analysis), Star Core (content generation), and Star Dome (knowledge graph), covering the entire intelligent marketing chain [3][5]. Market Trends - The article notes a significant shift in search behavior from traditional keyword searches to a new model of "zero-click direct answers," with a forecasted 25% decline in search engine traffic by 2026, as per Gartner [4]. - The GEO market in China is projected to exceed 20 billion yuan by 2025, with a compound annual growth rate of 67%, indicating that over 78% of enterprises have integrated GEO into their core strategies for brand growth and intelligent marketing [4]. Competitive Advantage - Zhitui Shidai has established a competitive barrier through a systematic product approach, offering a full-service capability via its SaaS platform and four engine product matrix, which optimizes service efficiency, accuracy, and cost control [5]. - The company's solutions have demonstrated significant results, such as a 70% increase in recruitment conversion rates for a top university and a reduction in customer acquisition costs from 300 yuan to 70 yuan for a well-known training institution [8]. Strategic Investment - 37 Interactive Entertainment's investment in Zhitui Shidai reflects confidence in the future of the GEO sector and recognition of the company's unique systematic product capabilities and global vision [8]. - The company aims to leverage AI and big data technologies to explore opportunities in the industry, focusing on the integration of AI-driven marketing innovations and enhancing its competitive edge in the AI search era [9].
万咖壹联获现代广告奖 AI与数据驱动业绩增长
Core Insights - The company won a gold and bronze award at the 2025 Modern Advertising Awards for its Apple Ads case studies, showcasing its strategic partnership with Alibaba Cloud and recognition from companies like NetEase Games and 58.com [1] - The company's intelligent marketing system is built on vast data resources, processing trillions of user behavior data daily, which forms a data asset of billions, enabling precise marketing strategies [1][2] Group 1: Awards and Recognition - The company received a gold award for its project with NetEase Games and a bronze award for its project with 58.com at the 2025 Modern Advertising Awards [1] - The awards highlight the company's capabilities in managing advertising costs and expanding traffic in competitive environments [1] Group 2: Intelligent Marketing System - The company’s intelligent marketing system leverages extensive data (603138) to enhance advertising efficiency and control customer acquisition costs [1] - The platform processes vast amounts of user behavior data, creating a comprehensive data asset that supports targeted marketing efforts [1] Group 3: AI Technology Integration - The integration of Alibaba's AI model has significantly enhanced the company's advertising platform, enabling automated and precise ad placements [2] - The platform features ROI prediction, real-time bidding, and dynamic budget adjustment models, optimizing advertising strategies based on real-time data [2] Group 4: Revenue Growth Projections - The company experienced over 400% revenue growth in overseas markets in the first half of 2025, with expectations for continued acceleration in the second half [2] - The company aims for a 50% increase in global revenue for 2025, targeting a revenue goal of 4 billion yuan [2]
万咖壹联董事长获“景贤人才” 将深化“AI+出海”双轮战略布局
Core Insights - WanKa YiLian (1762.HK) Chairman Gao Di Nan received the "Jingxian Talent" award at the 2025 Jingxian Talent Conference, recognizing contributions in technology innovation and industry development [1] - The company reported a revenue of 1.712 billion yuan in the first half of 2025, marking a 39% year-on-year increase, with overseas revenue growing over 400% [1] - WanKa YiLian signed a comprehensive cooperation memorandum with Alibaba Cloud to develop "AI Marketing Intelligent Body" and "AI Mobile Intelligent Body," aiming to create a global AI+marketing ecosystem [2] Group 1 - The "Jingxian Plan 2.0" was launched to support and encourage talent innovation and entrepreneurship in Shijingshan District [1] - The company has expanded its business from Android to Apple iOS and Huawei HarmonyOS, evolving from a distribution tool to a comprehensive marketing solution [1] - The partnership with Alibaba Cloud focuses on integrating AI large models and cloud computing to enhance advertising efficiency and return on investment (ROI) [2] Group 2 - WanKa YiLian aims to deepen its innovation in AI and mobile ecosystem integration, responding to the dual-driven strategy of "technology innovation + industry development" [3] - The company plans to strengthen its "AI + overseas" strategy, solidifying its innovation barriers and cultivating new growth engines in the AI mobile era [3] - Future efforts will focus on enhancing technological research and ecological collaboration to build a more open, intelligent, and sustainable digital ecosystem [3]
花生大模型:AI识黑马 营销破圈高转化
Nan Fang Du Shi Bao· 2025-09-22 23:12
Core Insights - The article discusses the role of artificial intelligence (AI) in transforming marketing strategies for brands, particularly in the context of the Chinese market and the global expansion of brands [3][7]. Company Overview - Jasmine Digital Group, led by founder and CEO Monica Lin, is focusing on AI-driven marketing solutions to assist well-known brands like Procter & Gamble, L'Oréal, and Anta in achieving intelligent upgrades [3][4]. - The company has developed a self-researched AI product system that includes the "Red Data" platform for social media marketing, the "Lingji Engine" for content management, and the "Leopard Broadcast" system for live e-commerce management [3][4]. AI Applications in Marketing - AI is identified as a key factor in enhancing marketing efficiency and effectiveness, particularly in the rapidly growing online retail market, which reached a total of 15.42 trillion yuan in 2023 [7]. - The "Leopard Broadcast" system has been implemented for a global home appliance brand, managing around 300 live streaming rooms on Douyin, with plans to expand to over 1,000 [4]. - The "Red Data" platform has demonstrated unique value by identifying potential influencers, significantly improving sales conversion rates for brands [4][5]. Content Creation and Management - The "Lingji Engine" has enabled a well-known cereal brand to efficiently reuse over one million content materials, resulting in the creation of over 100 viral videos and a sevenfold increase in annual sales [5]. - The company is also upgrading its existing big data applications with AI, focusing on three main areas: social media, content e-commerce, and content assets [6]. Future Directions - Jasmine Digital Group aims to establish a new paradigm for overseas expansion, helping Chinese brands enter international markets while also assisting global brands in entering China [8]. - The company plans to deepen the application of AI technology in cross-border marketing, providing smarter marketing solutions for brands in a competitive landscape [8].
值得买科技旗下星罗再度荣膺“抖音电商钻石服务商”
Core Insights - Douyin E-commerce has officially released the "2025 H1 Douyin E-commerce Service Provider Tier List," with Worth Buying Technology's full-link service platform Xinglu once again recognized as a "Diamond Service Provider" [1][3] Group 1: Service Provider Evaluation - The evaluation of service providers by Douyin E-commerce in H1 2025 considers performance, capability certification, compliance, and exclusive defense reviews for Diamond and Gold service providers to identify high-quality service providers [3] - This evaluation aims to help merchants understand Douyin E-commerce service providers and promote the orderly development of the ecosystem by identifying service provider capabilities through a professional rating system [3] Group 2: Xinglu's Services and Achievements - Xinglu, representing Worth Buying Technology's intelligent marketing sector, provides comprehensive marketing services, including AI-driven product information distribution and full-link management for brands on content platforms [3][4] - Since entering Douyin E-commerce in 2019, Xinglu has rapidly grown into a top-tier service provider, significantly enhancing marketing results and efficiency for numerous brands [4] - In H1 2025, Xinglu's Douyin DP business has seen rapid growth, focusing on high-value sectors such as beauty, luxury goods, and home technology, serving renowned international brands like Estée Lauder, LVMH, Procter & Gamble, Amorepacific, and Dyson [4] Group 3: Marketing Methodologies and Future Plans - Xinglu emphasizes the importance of summarizing and validating marketing and operational methodologies, leading to the development of the "Xinglu Full-Domain Management Methodology" [5] - The company has previously released various insights and methodologies, including the "Douyin E-commerce Membership Operation Methodology" and the "2024 Douyin Beauty Industry Benefits White Paper" [5] - Moving forward, Xinglu aims to continue deepening its marketing services, providing one-stop solutions for brand clients, and promoting diverse and prosperous platform ecosystems through practical experience and strategic output [5]
万咖壹联阿里云强强联手,打造“AI营销智能体”与“AI手机智能体”双引擎
Zhi Tong Cai Jing· 2025-09-01 04:32
Group 1: Financial Performance and Market Impact - Alibaba Cloud's financial report exceeded market expectations, with AI-related product revenue achieving triple-digit year-on-year growth for eight consecutive quarters, accounting for over 20% of total revenue [1] - Following the announcement, Alibaba's stock surged by 12.90%, reflecting strong market confidence in its cloud services [1] Group 2: Strategic Partnership and AI Marketing Innovations - WanKa YiLian announced a comprehensive cooperation memorandum with Alibaba Cloud, focusing on developing "AI Marketing Intelligence" and "AI Mobile Intelligence" to drive industry transformation [1] - The partnership aims to leverage AI models and cloud computing to build a global ecosystem for "AI + Marketing" [1] Group 3: AI Marketing Engine Development - WanKa YiLian plans to integrate Alibaba Cloud's Tongyi Qianwen model with its extensive industry data to create a multi-dimensional AI intelligence matrix [2] - The advertising strategy AI will enhance efficiency by over 30% through improved data and algorithm collaboration [2] Group 4: Global Advertising Distribution and Localization - WanKa YiLian has established a global real-time bidding and dynamic budget adjustment system, improving conversion rates by 15% [3] - The company focuses on emerging markets like Southeast Asia and India, utilizing automated multilingual advertising to reduce customer complaints by 20% [3] Group 5: AI Customer Service Innovations - WanKa YiLian has developed a 24/7 multilingual AI customer service system, achieving over 90% customer satisfaction through emotional analysis and intent recognition [4] Group 6: AI Mobile Ecosystem Development - The collaboration will also focus on creating an AI mobile ecosystem, leveraging the upcoming surge in AI smartphones like the iPhone 17 [5] - WanKa YiLian aims to establish AI data service standards with mobile manufacturers, facilitating high-quality data collection and reducing ecosystem integration barriers [6] Group 7: Seamless User Experience and Service Integration - The AI intelligence will be deeply integrated into mobile systems, allowing users to access services through voice commands without opening apps, enhancing user interaction [7] - This approach aims to redefine user engagement with mobile services, promoting a seamless "command-to-service" experience [8] Group 8: Infrastructure and Global Support - Alibaba Cloud will provide dedicated computing resources to support daily training of trillions of data features, significantly reducing model iteration cycles [9] - The partnership represents a deep integration of AI technology with vertical industries, aiming to redefine the concept of intelligent marketing [9]
打造全链路数字化营销闭环,易点天下(301171.SZ)2024年营收增长18.83%
智通财经网· 2025-04-25 02:44
Core Viewpoint - 2024 is widely regarded as the "Year of AI Explosion," with 易点天下 (301171.SZ) reporting impressive financial results, including a revenue of 2.547 billion yuan, a year-on-year increase of 18.83%, and a net profit of 232 million yuan, up 6.81% year-on-year [1] Financial Performance - In 2024, 易点天下's revenue reached 2.547 billion yuan, representing an 18.83% year-on-year growth, while the net profit attributable to shareholders was 232 million yuan, reflecting a 6.81% increase [1] - The company plans to distribute a cash dividend of 1.16 yuan per 10 shares, with total dividends and buybacks for the year expected to amount to 76.4818 million yuan, accounting for 32.99% of the net profit [1] - In Q1 2025, the company continued its growth trajectory, achieving a revenue of 929 million yuan, a 93.18% year-on-year increase, and a net profit of 61.244 million yuan, up 30.78% [2] Market Expansion and Diversification - 易点天下 has expanded its services beyond traditional sectors like cross-border e-commerce and gaming to emerging fields such as short dramas, AI applications, and new energy vehicles [3] - The company has successfully assisted various clients in entering overseas markets, including the short drama app ReelShort, which achieved significant market penetration in North America [3] - The revenue from applications, agents, and other types of clients grew by 23.31% in 2024, indicating a clear diversification of its business [3] Strategic Partnerships and Media Resources - In 2024, 易点天下 became a partner of Amazon Advertising and the first-level agent for AppLovin in Greater China, enhancing its media resource capabilities [4] - The company has served over 10,000 enterprises globally, achieving over 800 million commercial effect conversions and covering more than 70 billion independent devices across 200+ countries [4] Digital Marketing Solutions - 易点天下 is focused on building a comprehensive digital marketing ecosystem, enhancing its service capabilities and product differentiation [5] - The company invested 96.9108 million yuan in R&D in 2024, a year-on-year increase of 11.77%, and launched several AI-driven products and solutions [6] - The AIGC digital marketing creation platform KreadoAI has achieved significant technological advancements, serving over 200 million users globally [7] Service Expansion and Industry Solutions - The company is addressing the diverse needs of medium to large enterprises and emerging clients by developing vertical industry solutions [8] - The Cycor FinOps multi-cloud cost optimization solution has managed over 1.1 billion yuan in funds, achieving an average cost optimization of 31.5% [8] - 易点天下 aims to support the creation of 1,000 global brands and serve 100,000 enterprise clients, positioning itself as a leading independent advertising platform [8]