Core Insights - A small shop named "XianYue Intangible Cultural Heritage Handmade" has gained popularity on social media due to its unique product, the "DianCui Cockroach," which has sold hundreds of items within a month of opening, with 90% of sales attributed to cockroach-related products [1] - The younger generation, particularly those born in the 1990s and 2000s, is driving the consumption of intangible cultural heritage (ICH) products, infusing new creativity and ideas into traditional crafts [1] Industry Overview - As of August 7, there are 163,600 existing ICH-related enterprises in China, with nearly 30% located in the East China region [2] - Over 60% of these enterprises have been established in the last three years, with 35.58% founded between one to three years ago and 26.68% within the past year [3] Registration Trends - The registration of ICH-related enterprises has shown a stable upward trend over the past decade, with a projected total of 39,100 new registrations in 2024, reflecting a year-on-year growth of 6.73% [4] - In the current year, 28,200 enterprises have been registered so far, with 27,500 of those registered in the first seven months, marking a year-on-year increase of 23.81% [4]