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永辉西北布局再落一子 “胖东来模式”调改店进驻汉中吾悦广场
Core Viewpoint - Yonghui Supermarket has officially opened its first upgraded store in Hanzhong, marking a significant step in its expansion in the northwest market and aiming to enhance the local consumer experience through the "Pang Donglai" model [1][2] Group 1: Store Upgrade and Product Offering - The Hanzhong Wuyue Plaza store has undergone a comprehensive product restructuring, with over 56% of the products being newly added, aligning its product structure closely with that of Pang Donglai [1] - The store's imported product ratio has increased to 12%, with a significant expansion in fresh food categories such as baked goods and ready-to-eat items [1] - The fresh produce section emphasizes quality and traceability, featuring a variety of high-demand and premium organic products [1] Group 2: Store Environment and Employee Welfare - The store environment has been optimized with a unified shelf height of 1.6 meters and simplified product display layers, enhancing customer convenience [2] - Employee numbers have significantly increased, with improved overall compensation and benefits, including paid annual leave and enhanced facilities [2] - The store is offering free gift wrapping services for certain products and additional services for customers during the National Day holiday [2] Group 3: Strategic Goals and Market Impact - The opening of the Hanzhong store is part of Yonghui's strategy to deepen its presence in the northwest market, focusing on product upgrades and service optimization [2] - The company aims to provide a higher quality shopping experience, contributing to the development of Hanzhong as a regional consumption center [1][2]