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今年上半年服务零售额同比增长5.3% 消费升级与线上化共促万亿元市场发展
Zheng Quan Ri Bao Wang· 2025-07-16 14:08
Economic Overview - In the first half of 2025, China's GDP growth rate reached 5.3%, with domestic demand contributing 68.8% to GDP growth and final consumption expenditure contributing 52% [1] - The service retail sector saw a year-on-year growth of 5.3%, while goods retail grew by 5.1%, indicating a shift in consumer spending from material satisfaction to experiential satisfaction [1] Service Retail Trends - The service retail market is experiencing a significant transformation, with new consumption patterns emerging, such as self-care, emotional consumption, and personalized service demands [1] - The service retail industry in China is projected to reach a scale of 7 trillion yuan by 2024, with an online penetration rate of only 9% as of now [2] - It is anticipated that the online penetration rate will increase to 25% by 2030, leading to the emergence of 300 chain brands with over a thousand stores each [2] Digital Transformation - Companies like Meituan are enhancing the online and standardized processes in the service retail sector through AI and digital capabilities, expanding into over 200 service retail sub-sectors and partnering with 6.3 million merchants [3] - There has been a notable increase in demand for various service retail sectors, with significant growth in searches for services like hair treatments and indoor family entertainment [3] Consumer Behavior and Market Dynamics - The demand for personalized and scenario-based services is rapidly increasing, while traditional supply chains struggle with low standardization and transparency, leading to inefficiencies in supply-demand matching [4] - The boundaries between goods retail and service retail are expected to blur, with a trend towards the commodification of services, prompting a shift from extensive growth to high-quality development [4]