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云南红河:“文旅+体验”点燃消费新引擎
Sou Hu Cai Jing· 2025-10-09 13:50
Core Insights - The article highlights the successful integration of cultural tourism and experiential activities in Honghe County, particularly through the introduction of hot air balloon sightseeing and agricultural interaction projects during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Tourism Initiatives - The hot air balloon sightseeing project at the newly designated 4A national scenic area, Mabang Ancient City, has become a popular attraction, offering a unique aerial view of historical sites [1][3]. - The agricultural cultural experience at the Samaa Ba terraced fields, including traditional activities like threshing and fishing, has enhanced visitor engagement and satisfaction [3][5]. Group 2: Visitor Statistics - From October 1 to 8, Honghe County received 72,200 visitors, marking a year-on-year increase of 13.39% [8]. - The total tourism expenditure during this period reached 75.4461 million yuan, reflecting a year-on-year growth of 17.68% [8]. Group 3: Strategic Development - Honghe County has strategically developed the "tourism+" model, creating a comprehensive agricultural and cultural tourism consumption ecosystem [7]. - Customized transportation services from Kunming and Mengzi to Mabang Ancient City have been introduced to enhance accessibility for tourists [7].