文旅+体验
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1000万+ 云端“秀”出上海文旅活力 上海之巅观光厅累计接待游客突破1000万人次 春节期间B1序展厅将焕新开放
Jie Fang Ri Bao· 2026-02-10 00:57
面向全球客源市场,观光厅持续优化多语种服务、拓展国际合作渠道,积极对接上海"中国入境游 第一站"建设部署,增设离境退税点、简化涉外服务流程、深化国际平台合作,有效提升海外游客到访 便利性。目前,上海之巅观光厅年均接待游客约170万人次,其中国际游客占比超过三成,团队游客中 海外客人占比更高,成为境外游客来沪必打卡的地标景点。 此外,上海中心打破传统单一观光模式,以"文旅+体验"重构高空游览场景,将观光厅打造为集观 光、文化、艺术、赛事于一体的"云端秀场"。运营以来,这里先后承接高规格外事接待,举办维也纳童 声合唱团演出、南非旅游局专题展览等国际文化交流活动;推出"天时632"沉浸式光影秀、上海中心高 塔竞速赛等特色项目,落地潘通年度色彩发布、敦煌服饰快闪等潮流文化活动。丰富多元的内容策划, 让高空空间不再只是观景平台,更成为城市文化展示、国际人文交流的活力载体,有效提升了游客停留 时长与体验满意度。 此次1000万+游客庆祝活动,也是上海中心马年春节系列活动的重要环节。活动现场邀请书法家为 游客书写福字,传递新春祝福;观光厅内布置马年主题装饰、儿童画展,将传统年俗与现代都市空间有 机融合,营造浓厚节日氛围。春 ...
云南红河:“文旅+体验”点燃消费新引擎
Sou Hu Cai Jing· 2025-10-09 13:50
Core Insights - The article highlights the successful integration of cultural tourism and experiential activities in Honghe County, particularly through the introduction of hot air balloon sightseeing and agricultural interaction projects during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Tourism Initiatives - The hot air balloon sightseeing project at the newly designated 4A national scenic area, Mabang Ancient City, has become a popular attraction, offering a unique aerial view of historical sites [1][3]. - The agricultural cultural experience at the Samaa Ba terraced fields, including traditional activities like threshing and fishing, has enhanced visitor engagement and satisfaction [3][5]. Group 2: Visitor Statistics - From October 1 to 8, Honghe County received 72,200 visitors, marking a year-on-year increase of 13.39% [8]. - The total tourism expenditure during this period reached 75.4461 million yuan, reflecting a year-on-year growth of 17.68% [8]. Group 3: Strategic Development - Honghe County has strategically developed the "tourism+" model, creating a comprehensive agricultural and cultural tourism consumption ecosystem [7]. - Customized transportation services from Kunming and Mengzi to Mabang Ancient City have been introduced to enhance accessibility for tourists [7].
“文旅+体验”点燃假期经济 福建三明“五一”揽客225万人次
Zhong Guo Xin Wen Wang· 2025-05-07 09:30
Core Insights - The tourism market in Sanming, Fujian Province, experienced a significant surge during the May Day holiday, with a total of 2.2597 million visitors and a total tourism expenditure of 1.547 billion yuan [1][3]. Group 1: Visitor Statistics - Sanming received 2.2597 million tourists during the May Day holiday in 2025, marking a notable increase in visitor numbers [1]. - The total tourism expenditure reached 1.547 billion yuan, indicating strong consumer spending in the region [1]. Group 2: Popular Attractions and Activities - The Jinh Lake Scenic Area in Taining achieved a record single-day visitor count, attributed to its unique Danxia landform and stunning scenery [3]. - Popular spots included the azalea sea at Jinyao Mountain in Jianing and the "One Line Sky" at Taoyuan Cave in Yong'an, which became trending destinations [3]. - Cultural experiences such as the "Shoulder on Good Play" event in Dongmen Ancient Street and DIY activities in Hakka ancestral lands attracted significant attention from families and young visitors [3][5]. Group 3: Innovative Tourism Offerings - Taining Ancient Town hosted daily performances of traditional arts, drawing nearly 10,000 participants each day [5]. - Immersive experiences like bonfire parties and themed events at various locations catered to younger demographics [5]. - Educational tourism gained traction with family-friendly activities focused on nature and local culture, such as exploring geological wonders and engaging in rural life experiences [5]. Group 4: Enhanced Visitor Services - Sanming provided 22,000 free parking spaces to alleviate congestion and improve visitor convenience [5]. - Major scenic spots offered luggage storage services, and some hotels provided complimentary refreshments for tourists [5]. - Traffic management strategies were implemented to enhance the overall visitor experience, including flexible law enforcement for minor traffic violations [5].