文旅+体验

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云南红河:“文旅+体验”点燃消费新引擎
Sou Hu Cai Jing· 2025-10-09 13:50
在刚创建为国家4A级景区的马帮古城,首次推出的热气球观光项目成为游客打卡热门。随着热气球缓 缓升空,百年古城的青瓦灰墙、茶马古道的历史遗迹在脚下徐徐呈现,带来了"空中看古道,云端品历 史"的独特体验。 今年的国庆中秋"双节"假期,红河州红河县以"文旅+体验"为抓手,推出热气球观光、农耕互动等特色 项目,让马帮文化与梯田风光碰撞出文旅新火花。 红河县篝火晚会。 红河县龙玛村"云南村长有请"活动——徒手摸鱼。 文旅消费的火爆,离不开红河县的系统谋划。今年以来,红河县推动马帮古城街区"旅游+"新业态发 展,打造农文旅消费综合体,同时开通昆明、蒙自至马帮古城的定制客运车辆,让出行更便捷。"双 节"期间,各部门联动做好电力保障、安全巡查等工作,为游客营造了舒适安心的消费环境。数据显 "从高空俯瞰古城太震撼了,马帮文化的厚重感和热气球的浪漫感完美融合,这趟旅程很值得!"来自昆 明的游客李女士难掩兴奋。据了解,此次热气球体验每次承载4—6人,节日期间每日预约名额均早早售 罄。 示,10月1日至8日,红河县共接待游客7.22万人次,同比增长13.39%;实现旅游总花费7544.61万元, 同比增长17.68%,文旅融合发展成 ...
“文旅+体验”点燃假期经济 福建三明“五一”揽客225万人次
Zhong Guo Xin Wen Wang· 2025-05-07 09:30
Core Insights - The tourism market in Sanming, Fujian Province, experienced a significant surge during the May Day holiday, with a total of 2.2597 million visitors and a total tourism expenditure of 1.547 billion yuan [1][3]. Group 1: Visitor Statistics - Sanming received 2.2597 million tourists during the May Day holiday in 2025, marking a notable increase in visitor numbers [1]. - The total tourism expenditure reached 1.547 billion yuan, indicating strong consumer spending in the region [1]. Group 2: Popular Attractions and Activities - The Jinh Lake Scenic Area in Taining achieved a record single-day visitor count, attributed to its unique Danxia landform and stunning scenery [3]. - Popular spots included the azalea sea at Jinyao Mountain in Jianing and the "One Line Sky" at Taoyuan Cave in Yong'an, which became trending destinations [3]. - Cultural experiences such as the "Shoulder on Good Play" event in Dongmen Ancient Street and DIY activities in Hakka ancestral lands attracted significant attention from families and young visitors [3][5]. Group 3: Innovative Tourism Offerings - Taining Ancient Town hosted daily performances of traditional arts, drawing nearly 10,000 participants each day [5]. - Immersive experiences like bonfire parties and themed events at various locations catered to younger demographics [5]. - Educational tourism gained traction with family-friendly activities focused on nature and local culture, such as exploring geological wonders and engaging in rural life experiences [5]. Group 4: Enhanced Visitor Services - Sanming provided 22,000 free parking spaces to alleviate congestion and improve visitor convenience [5]. - Major scenic spots offered luggage storage services, and some hotels provided complimentary refreshments for tourists [5]. - Traffic management strategies were implemented to enhance the overall visitor experience, including flexible law enforcement for minor traffic violations [5].