Group 1 - The annual summer travel demand from college students in Ningxia is experiencing a significant surge, prompting a collaborative marketing initiative by the Western Airport Group Ningxia Airport Co., along with 12 local airlines and major OTA platforms [1] - The marketing campaign, titled "Fly Young Summer: Building Dreams in the Blue Sky," includes interactive activities that combine aviation knowledge with engaging experiences, enhancing the aviation consumption scene on campuses [2] - The campaign features a dual empowerment system of "product discounts + service upgrades," offering exclusive benefits for students, such as 20% off summer flight tickets and additional luggage allowances, which has led to a 40% increase in student ticket purchases for certain routes [2] Group 2 - The initiative not only serves as a marketing innovation but also establishes a deep communication bridge between the aviation industry and universities, addressing students' travel needs while revitalizing campus culture [3] - Future plans include the establishment of "Aviation Practice Bases" in collaboration with universities, focusing on pilot career sharing and airport operation tours, aiming to create a long-term mechanism for aviation services in campuses [3]