Core Insights - The article highlights the transformation of county-level dining scenes in Jiangsu, particularly during the "Golden Week," where there is a significant surge in consumer demand for dining experiences, shifting from traditional banquet-style meals to more diverse and experiential dining options [1][2][4]. Group 1: Dining Trends - The dining landscape in county areas has evolved from being primarily a supplier of ingredients for Huaiyang cuisine to becoming vibrant centers of dining consumption [1]. - There is a notable increase in consumer demand during holidays, with restaurants experiencing overwhelming bookings, leading to a situation where securing a table becomes challenging [2]. - Consumers are moving away from traditional lavish banquet packages towards a preference for unique dining experiences that emphasize culture and specialty [4]. Group 2: Population Dynamics - The article discusses the "migrant bird" phenomenon, where a significant portion of the labor force migrates for work, resulting in a temporary influx of consumers during holidays as they return home [2][3]. - Data indicates that many counties in Jiangsu have experienced a net outflow of population over the past decade, with only a few areas showing positive growth [3]. Group 3: New Business Models - To combat seasonal downturns, many mid-sized hotels in county areas are adopting a new sales model called "cooked food takeaway," which allows them to sell freshly prepared meals directly to residents [6][7]. - This model not only helps hotels manage costs during off-peak seasons but also meets the demand for convenient and nutritious meal options among local residents [6][7]. Group 4: Consumer Preferences - There is a shift in consumer preferences towards quality experiences, with an increasing number of dining establishments offering diverse culinary options, including international cuisines and unique dining formats [5]. - The rise of experiential dining reflects a broader trend of consumers seeking quality and variety in their dining experiences, moving beyond basic needs [5].