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永辉超市“胖东来模式”首入陕西汉中
Zheng Quan Ri Bao Wang· 2025-09-20 04:10
Core Insights - Yonghui Supermarket has successfully completed the transformation of its Hanzhong Wuyue Plaza store, adopting the "Fat Donglai" model, marking its first upgraded store in Hanzhong, Shaanxi Province [1] - The store has undergone a systematic restructuring of its product system, with over 56% of the products being replaced, aligning its product structure closely with that of Fat Donglai [1] - The transformation reflects Yonghui Supermarket's strategic focus on the northwest market and its response to local government policies aimed at upgrading consumption and stimulating consumer potential [1] Product Strategy - The upgraded store features a significant increase in imported products, now accounting for 12% of the total, and a notable expansion in fresh food categories such as baked goods and ready-to-eat meals [1] - The overall product structure now closely resembles 80% of the Fat Donglai model, enhancing the variety of high-frequency and experiential products available [1] Market Positioning - The Hanzhong Wuyue Plaza store aims to serve as a core support for the "15-minute convenient living circle" for local residents, targeting family and young consumer demographics [1] - This initiative is expected to elevate the commercial capabilities of the Hanzhong region and contribute to its development as a regional consumption center [1]