Core Insights - The dairy industry is facing challenges due to intensified market competition and changing consumer demands, leading to a focus on online growth strategies by major dairy brands [1][5][8] - JD Supermarket has partnered with Guangdong Yantang Dairy to capture the ambient yogurt market through a customized sales model, launching a special edition yogurt for the National Games [1][8] Industry Overview - The online market for dairy products has shown an upward trend, but the overall growth rate is slowing, with an average year-on-year growth of 7.78% from 2021 to 2024, and a decline to 4.8% in early 2025 [4][8] - The overall liquid milk sales in China saw a year-on-year decline of 7.5% from January to May 2025, with offline sales dropping by 9.7% [5][8] Company Performance - Yantang Dairy has expanded its collaboration with JD Supermarket to include various dairy categories, becoming JD's largest online sales channel, with a compound annual growth rate exceeding 100% since 2016 [4][9] - In 2024, Yantang Dairy's sales surpassed 70 million yuan, with a year-on-year growth rate exceeding 30%, significantly outpacing the industry average [4][9] Product Development - Yantang Dairy focuses on high-quality, health-oriented products, including a low-fat yogurt designed to meet the nutritional needs of athletes and students, which aligns with the growing consumer demand for healthy options [1][7][8] - The company employs a product development strategy of "developing one generation, reserving one generation, and launching one generation," leading to innovative offerings in the low-temperature yogurt segment [5][8] Marketing and Sales Strategy - The partnership with JD Supermarket includes promotional activities such as the "1 yuan drink milk" campaign during the 11.11 shopping festival, aimed at enhancing consumer engagement and sales [11] - JD Supermarket's competitive pricing and quality assurance have positioned it as a leading choice for consumers in both online and offline grocery shopping [11]